REPORTABLE SEGMENTS AND REVENUE (Details) $ in Thousands	12 Months Ended
	Dec. 31, 2022 USD ($) segment	Dec. 31, 2021 USD ($)	Dec. 31, 2020 USD ($)
Segment Reporting [Abstract]
Number of operating segments | segment	1
Number of reportable segments | segment	1
Segment Reporting, Revenue Reconciling Item [Line Items]
Revenue, net	$ 405,926	$ 332,381	$ 143,732
Operating Segments
Segment Reporting, Revenue Reconciling Item [Line Items]
Revenue, net	487,687	380,413	161,311
Operating Segments | Retail revenue
Segment Reporting, Revenue Reconciling Item [Line Items]
Revenue, net	305,935	231,930	103,859
Operating Segments | Wholesale revenue
Segment Reporting, Revenue Reconciling Item [Line Items]
Revenue, net	181,752	148,483	57,452
Intersegment Eliminations
Segment Reporting, Revenue Reconciling Item [Line Items]
Revenue, net	$ (81,761)	$ (48,032)	$ (17,579)