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REPORTABLE SEGMENTS AND REVENUE
 12 Months Ended
Dec. 31, 2021
Segment Reporting [Abstract]  
REPORTABLE SEGMENTS AND REVENUE REPORTABLE SEGMENTS AND REVENUE
The Company operates under one operating segment, which is its only reportable segment: the production and sale of cannabis products. The Company prepares its segment reporting on the same basis that its Chief Operating Decision Maker manages the business and makes operating decisions. The Company’s measure of segment performance is net income and derives its revenue primarily from the sale of cannabis products. All of the Company’s operations are located in the United States.
Disaggregation of Revenue
The Company disaggregates its revenue from the direct sale of cannabis to customers as retail revenue and wholesale revenue. We have determined that disaggregating revenue into these categories best depicts how the nature, amount, timing, and uncertainty of revenue and cash flows are affected by economic factors.
Year Ended December 31,
(in thousands)202120202019
Retail revenue$231,930 $103,859 $11,204 
Wholesale revenue148,483 57,452 1,970 
380,413 161,311 13,174 
Elimination of inter-company revenue(48,032)(17,579)(1,142)
Total revenue, net$332,381 $143,732 $12,032