UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549
FORM
(Mark One)
QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 |
For the quarterly period ended:
TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE EXCHANGE ACT |
For the transition period from __________ to ___________
Commission file number:
(Exact name of registrant as specified in its charter) |
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State or other jurisdiction of incorporation or organization |
| (I.R.S. Employer Identification No.) |
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(Address of principal executive offices) |
| (Zip Code) |
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Registrant’s telephone number, including area code
______________________________________
(Former Address and phone of principal executive offices)
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to the filing requirements for the past 90 days. Yes ☐
Indicate by check mark whether the registrant has submitted electronically, every Interactive Data File required to be submitted pursuant to Rule 405 for Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☐
Indicate by check mark whether the registrant is a large accelerated file, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer | ☐ | Accelerated filer | ☐ |
☒ | Smaller reporting company | ||
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| Emerging growth company |
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided to Section 7(a)(2)(B) of the Securities Act.
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes
Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.
As of September 6, 2023, there were
FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.
C O N T E N T S
Elite Performance Holding Corp.
Consolidated Balance Sheets as of September 30, 2021 (unaudited) and December 31, 2020 |
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| 2 |
| Table of Contents |
Elite Performance Holding Corp. | ||||||||
Consolidated Balance Sheets | ||||||||
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| (unaudited) September 30, |
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ASSETS |
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CURRENT ASSETS |
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Cash |
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Inventory |
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Total Current Assets |
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TOTAL ASSETS |
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LIABILITIES AND STOCKHOLDERS’ EQUITY (DEFICIT) |
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CURRENT LIABILITIES |
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Bank overdraft |
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Accounts payable |
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Accounts payable and accrued expenses related party |
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Accrued expenses |
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Note payable |
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Convertible note payable (net of debt discount) |
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Total Current Liabilities |
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Long term Liabilities |
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PPP loan |
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Total longterm liabilities |
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Total Liabilities |
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Commitments and Contingencies |
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STOCKHOLDERS' EQUITY (DEFICIT) |
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Preferred stock; $ |
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Common stock; $ |
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Shares to be issued |
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Additional paid-in capital |
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Accumulated deficit |
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Total Stockholders' Equity (Deficit) |
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TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT) |
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| $ |
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The accompanying notes are an integral part of these consolidated interim financial statements.
| 3 |
| Table of Contents |
Elite Performance Holding Corp. | ||||||||||||||||
Consolidated Statements of Operations | ||||||||||||||||
for the three and nine months ended September 30, | ||||||||||||||||
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REVENUES |
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COST OF GOODS SOLD |
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GROSS PROFIT |
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OPERATING EXPENSES |
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Legal and accounting |
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Advertising |
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Consulting |
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General and administrative |
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Total Operating Expenses |
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OPERATING LOSS |
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OTHER INCOME (EXPENSE) |
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Gain on forgiveness of PPP loan |
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Loss on impairment of assets |
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Interest expense |
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Total Other Income (Expense) |
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NET LOSS |
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BASIC AND DILUTED NET LOSS PER COMMON SHARE |
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BASIC AND DILUTED WEIGHTED AVERAGE NUMBER OF COMMON SHARES OUTSTANDING |
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The accompanying notes are an integral part of these consolidated interim financial statements.
| 4 |
| Table of Contents |
Elite Performance Holding Corp. | ||||||||||||||||||||||||||||||||
Consolidated Statement of Stockholders’ Equity (Deficit) | ||||||||||||||||||||||||||||||||
For the nine months ended September 30, 2020 | ||||||||||||||||||||||||||||||||
(unaudited) | ||||||||||||||||||||||||||||||||
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| Total |
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| Additional |
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| Stockholders’ |
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| Common Stock |
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| Preferred Stock |
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| Accumulated |
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| Equity |
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| Shares |
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| Amount |
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| Issued |
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| Capital |
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| Deficit |
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Balance December 31, 2019 |
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Subscriptions Received |
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Shares issued for finance fees |
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Shares issued for services |
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Net loss |
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Balance March 31, 2020 |
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Subscriptions Received |
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Shares issued for services |
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Net loss |
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Balance June 30, 2020 |
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Shares issued for Subscriptions |
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Related party debt forgiveness |
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Shares to be issued for services |
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Shares issued for services |
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Net loss |
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Balance September 30, 2020 |
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| $ |
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| $ |
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| $ | ( | ) | ||||||
The accompanying notes are an integral part of these consolidated interim financial statements.
| 5 |
| Table of Contents |
Elite Performance Holding Corp. | ||||||||||||||||||||||||||||||||
Consolidated Statement of Stockholders’ Equity (Deficit) | ||||||||||||||||||||||||||||||||
For the nine months ended September 30, 2021 | ||||||||||||||||||||||||||||||||
(unaudited) | ||||||||||||||||||||||||||||||||
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| Total |
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| Shares |
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| Additional |
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| Stockholders’ |
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| Common Stock |
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| Preferred Stock |
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| Accumulated |
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| Equity |
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| Shares |
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| Amount |
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| Amount |
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| Issued |
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| Capital |
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| Deficit |
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Balance December 31, 2020 |
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Shares issued for Services |
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Shares issued for subscriptions |
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Net loss |
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Balance March 31, 2021 |
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Shares issued for Services from to be issued |
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Shares issued for Services |
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| - |
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Shares issued for licensing agreement |
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Shares to be issued for debt conversion |
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| - |
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Net loss |
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| - |
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| - |
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Balance June 30, 2021 |
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Shares to be issued for commitment fee |
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| - |
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| - |
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Net loss |
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| - |
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| - |
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| ( | ) |
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Balance September 30, 2021 |
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The accompanying notes are an integral part of these consolidated financial statements.
| 6 |
| Table of Contents |
Elite Performance Holding Corp. | ||||||||
Consolidated Statements of Cash Flows | ||||||||
for the nine months ended September 30, | ||||||||
(unaudited) | ||||||||
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| 2021 |
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| 2020 |
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CASH FLOWS FROM OPERATING ACTIVITIES |
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Net loss |
| $ | ( | ) |
| $ | ( | ) |
Items to reconcile net loss to net cash used in operating activities: |
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Amortization of debt discount |
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Shares issued for services |
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Gain on forgiveness of PPP Loan |
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Impairment of licensing agreement |
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Changes in operating assets and liabilities |
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(Increase) / decrease in accounts receivable |
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(Increase) / decrease in Inventory |
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(Increase) / decrease in prepaid expenses |
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Increase in accounts payable - Related party |
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Increase in accounts payable |
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Net Cash Used in Operating Activities |
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CASH FLOWS FROM INVESTING ACTIVITIES |
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CASH FLOWS FROM FINANCING ACTIVITIES |
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Proceeds from PPP loan |
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Proceed from convertible debt |
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Proceeds from notes payable |
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Increase (Decrease) in Cash |
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Supplemental Information: |
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Interest Paid |
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Shares issued for license agreement |
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Shares to be issued for accounts payable forgiveness |
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Convertible note issued for accounts payable |
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shares to be issued for stock |
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shares issued for licensing contract |
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Forgiveness of RPT debt, interest, and AP |
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The accompanying notes are an integral part of these consolidated interim financial statements.
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Elite Performance Holding Corp.
Consolidated Notes to the Financial Statements
For the nine months ended September 30, 2021
(unaudited)
NOTE 1 - GENERAL
Business Overview
Elite Performance Holding Corporation (“EPH”) was formed on January 30, 2018 (inception) and is a holding company with anticipated holdings in companies centered on innovative and proprietary nutritional and dietary fitness enhancement products, that are in the sports performance, weight loss, nutritional, functional beverage, and energy markets. The team is composed of highly experienced business, marketing and sales executives in the beverage and nutritional space, who are passionate about health and nutrition.
Elite Beverage International is a
Our Products and Services
Elite Beverages will offer a first to market functional beverage that redefines hydration and performance drinks using a patented amino/carbohydrate combination. The SmartCarb® technology blend provides a unique benefit of hydration, endurance and sustained energy without caffeine, the crash of sugars, and without artificial flavors or colors making it the ideal sports beverage for health-conscious consumers and serious athletes alike. BYLT will introduce two flavors upon launch while planning to strategically introduce additional 5 flavors to support the launch after three to six months of operation. These flavors will include Blue Raspberry, Tropical Punch, Lemon Lime, Watermelon, Grape, Orange and Fruit Punch.
On August 01, 2020, the Company entered into an Exclusivity Agreement between its wholly owned subsidiary Elite Beverage International Corp. and Bruce Kneller for exclusive rights on a patent pending SmartCarb® technology (US Patent Application No. 16/785,498.) This Agreement gives the Company first right of refusal to purchase the technology upon issuance of its patent for
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On September 29, 2021, the Company entered into an Agreement between its wholly owned subsidiary Elite Beverage International Corp. and Bruce Kneller for the transfer and assignment of the SmartCarb® technology (US Patent No. 11,103,522 issued August 31, 2021.) This Agreement gives the Company the intellectual property and patent ownership for
NOTE 2 - ORGANIZATION AND SIGNIFICANT ACCOUNTING POLICIES
These financial statements have been prepared on a going concern basis, which implies that the Company will continue to realize its assets and discharge its liabilities in the normal course of business. As of September 30, 2021, the company had an accumulated deficit of ($
Accounting Methods
The Company’s financial statements are prepared using the accrual method of accounting. The Company has elected a calendar year-end.
Cash and Cash Equivalents
We maintain the majority of our cash accounts at a commercial bank. The total cash balance is insured by the Federal Deposit Insurance Corporation (“FDIC”) up to $
Accounts Receivable
We grant credit to our customers located within the United States of America; and do not require collateral. Our ability to collect receivables is affected by economic fluctuations in the geographic areas and industries served by us. The allowance for doubtful trade receivables was $
Inventory
Inventories are valued at the lower of weighted average cost or market value. Our industry experiences changes in technology, changes in market value and availability of raw materials, as well as changing customer demand. We make provisions for estimated excess and obsolete inventories based on regular audits and cycle counts of our on-hand inventory levels and forecasted customer demands and at times additional provisions are made. Any inventory write offs are charged to the reserve account. As of September 30, 2021, and December 31, 2020, we had no reserve for potentially obsolete inventory. As of September 30, 2021, and December 31, 2020 we had $
Basic and Diluted Loss Per Share
The Company presents both basic and diluted earnings per share (EPS) on the face of the income statement. Basic EPS is computed by dividing net income (loss) available to common shareholders (numerator) by the weighted average number of shares outstanding (denominator) during the period. Diluted EPS gives effect to all dilutive potential common shares outstanding during the period including convertible debt, stock options, and warrants, using the treasury stock method, and convertible securities, using the if-converted method. In computing diluted EPS, the average stock price for the period is used in determining the number of shares assumed to be purchased from the exercise of stock options or warrants. Diluted EPS excludes all dilutive potential shares if their effect is anti-dilutive. The Company had net losses as of September 30, 2020, so the diluted EPS excluded all dilutive potential shares in the diluted EPS because their effect is anti-dilutive. As of September 30, 2021, the company had $
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Fair Value of Financial Instruments
The carrying amount of accounts payable and accrued expenses are considered to be representative of their respective fair values because of the short-term nature of these financial instruments.
Research and Development
Research and development costs are expensed as incurred. Research and development expenses primarily consist of salaries and benefits for research and development employees, stock-based compensation, consulting fees, lab supplies, and regulatory compliance costs. We had $
Use of Estimates
The preparation of financial statements requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.
Revenue Recognition
Effective January 1, 2018, the Company adopted ASC 606 — Revenue from Contracts with Customers. Under ASC 606, the Company recognizes revenue from the commercial sales of products, licensing agreements and contracts to perform pilot studies by applying the following steps: (1) identify the contract with a customer; (2) identify the performance obligations in the contract; (3) determine the transaction price; (4) allocate the transaction price to each performance obligation in the contract; and (5) recognize revenue when each performance obligation is satisfied. The Company recognizes revenues and the related costs when persuasive evidence of an arrangement exists, delivery and acceptance has occurred, or service has been rendered, the price is fixed or determinable, and collection of the resulting receivable is reasonably assured. Amounts invoiced or collected in advance of product delivery or providing services are recorded as deferred revenue. The Company accrues for warranty costs, sales returns, bad debts, and other allowances based on its historical experience. For the nine months ended September 30, 2021 and September 30, 2020 we had $
Income Taxes
Federal Income taxes are not currently due since we have had losses since inception.
On December 22, 2017 H.R. 1, originally known as the Tax Cuts and Jobs Act, (the “Tax Act”) was enacted. Among the significant changes to the U.S. Internal Revenue Code, the Tax Act lowers the
Income taxes are provided based upon the liability method of accounting pursuant to ASC 740-10-25 Income Taxes – Recognition. Under this approach, deferred income taxes are recorded to reflect the tax consequences in future years of differences between the tax basis of assets and liabilities and their financial reporting amounts at each year-end. A valuation allowance is recorded against deferred tax assets if management does not believe the Company has met the “more likely than not” standard required by ASC 740-10-25-5.
Deferred income tax amounts reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for income tax reporting purposes.
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As of September 30, 2021, we had a net operating loss carry-forward of approximately $(
Net deferred tax assets consist of the following components as of September 30, 2021, and December 31, 2020:
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Deferred tax assets: |
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Valuation allowance |
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Net deferred tax asset |
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Stock-Based Compensation
The Company records stock-based compensation using the fair value method. Equity instruments issued to employees and the cost of the services received as consideration are accounted for in accordance with ASC 718 “Stock Compensation” and are measured and recognized based on the fair value of the equity instruments issued. All transactions with non-employees in which goods or services are the consideration received for the issuance of equity instruments are accounted for in accordance with ASC 515 “Equity-Based Payments to Non-Employees”, based on the fair value of the consideration received or the fair value of the equity instrument issued, whichever is more reliably measurable.
Long Lived Assets
Periodically the Company assesses potential impairment of its long-lived assets, which include property, equipment and acquired intangible assets, in accordance with the provisions of ASC Topic 360, “Property, Plant and Equipment.” The Company recognizes impairment losses on long-lived assets used in operations when indicators of impairment are present and the undiscounted cash flows estimated to be generated by those assets are less than the assets’ carrying values. An impairment loss would be recognized in the amount by which the recorded value of the asset exceeds the fair value of the asset, measured by the quoted market price of an asset or an estimate based on the best information available in the circumstances. There were no such losses recognized during the nine months ended in September 30, 2021.
Property, Equipment and Intangible Assets
Property and equipment are carried at cost, less accumulated depreciation. Additions are capitalized and maintenance and repairs are charged to expense as incurred. Intangible assets consist of acquired web site domains and web site content and are carried at cost, less accumulated amortization.
Depreciation and amortization is provided principally on the straight-line basis method over the estimated useful lives of the assets.
Recently Issued Accounting Standards
The Company is reviewing the effects of following recent updates. The Company has no expectation that any of these items will have a material effect upon the financial statements.
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On January 1, 2020, the Company adopted ASU No. 2018-13, Fair Value Measurements (Topic 820): Disclosure Framework Changes to the Disclosure Requirements for Fair Value Measurement. The amendments in this update modify the disclosure requirements on fair value measurements in Topic 820. Adoption of this ASU did not have a material effect on our consolidated financial statements.
All new accounting pronouncements issued but not yet effective are not expected to have a material impact on our results of operations, cash flows or financial position with the exception of the updated previously disclosed above, there have been no new accounting pronouncements not yet effective that have significance to our consolidated financial statements.
NOTE 3 - RELATED PARTY TRANSACTIONS
Accounts and Notes Payable related party
On November 15, 2017, Elite Beverage International issued an unsecured note payable for $
For the Year ended December 31, 2019, Jon McKenzie advanced a total of $
On September 4, 2020, the Company reduced their debt by $
For the three months and nine months ended September 30, 2021, we had $
For the three and nine months ended September 30, 2021, we had $
As of September 30, 2021, we had outstanding balances due to Joey Firestone of $
On June 14, 2019, Laya Clark (a member of our board of directors) entered into an advisor service agreement for one year for
On January 1, 2021,
One February 1, 2021 the Company renewed the employment agreement with Joey Firestone with milestone performance bonuses in shares of restricted 144 stock. No stock was earned or issued in this period.
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NOTE 4 - COMMON STOCK AND COMMON STOCK WARRANTS
Common Stock
The Company has authorized a total of
On February 2, 2018, Elite Performance Holding Corp., owned and controlled by Firestone and McKenzie, acquired Elite Beverage International through a 1:2 common share exchange as follows:
a).
Shares Registered in the S-1 Registration Statement
As of September 30, 2021,
Restricted Shares issued
On January 17, 2020 entered into a convertible promissory note in the amount of $
In 2020 we issued
In 2020 we issued
In 2020 we issued
On February 19, 2020, we issued
On June 12, 2020, we issued
On August 01, 2020, the Company entered into an Exclusivity Agreement between its wholly owned subsidiary Elite Beverage International Corp. and Bruce Kneller for exclusive rights on a patented SmartCarb® technology (US Patent Application No. 16/785,498.) This Agreement gives the Company first right of refusal to purchase the technology upon issuance of its patent for
As of December 31, 2020, we had consulting agreements that had shares to be issued, for a total of
On January 1, 2021, the Company entered into a royalty free trademark licensing agreement between Elite Beverage International Corp. and its subsidiary BYLT Performance LLC in consideration for 5,000,000 (valued par at $.0001 per share) shares in the amount of $500 which were issued April 29, 2021.
For the nine months ended September 30, 2021 we issued
For the nine months ended September 30, 2021, we had
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Common Stock Warrants
None.
NOTE 5 - PREFERRED STOCK
The Company has authorized a total of
On February 2, 2018 Elite Performance Holding Corp., owned and controlled by Firestone and McKenzie, acquired Elite Beverage International through a 1:1 preferred share exchange as follows.
NOTE 6 - GOING CONCERN
The Company’s financial statements are prepared using Generally Accepted Accounting Principles applicable to a going concern that contemplates the realization of assets and liquidation of liabilities in the normal course of business. However, the Company has recently accumulated significant losses and has negative working capital. All of these items raise substantial doubt about its ability to continue as a going concern. Management’s plans with respect to alleviating the adverse financial conditions that caused management to express substantial doubt about the Company’s ability to continue as a going concern are as follows:
The Company is currently trying to raise new debt or equity to set up and market its line sports beverage products. If the Company is not successful in the development and implementation of a concept which produces positive cash flows from operations, the Company may be forced to continue to raise additional equity or debt financing to fund its ongoing obligations or risk ceasing doing business.
There can be no assurance that the Company will be able to achieve its business plans, raise any more required capital or secure the financing necessary to achieve its current operating plan. The ability of the Company to continue as a going concern is dependent upon its ability to successfully accomplish the plan described in the preceding paragraph and eventually attain profitable operations.
NOTE 7 – COMMITMENTS AND CONTINGENCIES
None.
NOTE 8 – CONVERTIBLE NOTES PAYABLE AND NOTES PAYABLE
On December 12, 2018, the Company issued
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On January 7, 2019, we issued a convertible promissory note to David Stoccardo in the amount of $
On December 4, 2019, we entered into a convertible promissory note in the amount of $
On January 17, 2020 we issued a convertible promissory note to The Hillyer Group Inc. in the amount of $
On July 21, 2021 we issued a convertible promissory note to Hillyer Group LLC. in the amount of $
On September 16, 2021 we issued a convertible promissory note to Stout LLC. in the amount of $
On April 30, 2020 Elite Beverage International was approved for a loan for $
During the nine months ended September 30, 2021 the Company received $
Total interest expense on the above notes for the nine months ended September 30, 2021 and 2020 was $
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NOTE 9 - SUBSEQUENT EVENTS
In accordance with ASC 855, the Company has analyzed its operations subsequent to September 30, 2021 through the date these financial statements were issued and has reported the following events:
On October 29, 2021 the Company filed a Regulation D 504(B) to raise $
As of September 30, 2021, to September 6, 2023, the Company has issued a total of
As of February 9, 2022 The SBA has paid off the balance of the PPP loan with the lendor. The company is waiting for formal confirmation from the SBA on the status of the loan balance.
In October of 2022, the Company issued
In April of 2023, the Company issued
As of September 6, 2023, there were
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Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations.
Forward-Looking Statements and Associated Risks.
This form 10-Q contains certain statements that are forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. For this purpose, any statements contained in this Form 10-Q that are not statements of historical fact may be deemed to be forward-looking statements. Without limiting the foregoing, words such as “may”, “will”, “expect”, “believe”, “anticipate”, “estimate, or “continue” or comparable terminology are intended to identify forward-looking statements. These statements by their nature involve substantial risks and uncertainties, and actual results may differ materially depending on a variety of factors, many of which are not within our control. These factors include but are not limited to economic conditions generally and in the industries in which we may participate; competition within our chosen industry, including competition from much larger competitors; technological advances and failure to successfully develop business relationships.
Based on our financial history since inception, our auditor has expressed substantial doubt as to our ability to continue as a going concern. As reflected in the accompanying financial statements, as of September 30, 2021, we had an accumulated deficit totaling ($4,366,652). This raises substantial doubts about our ability to continue as a going concern.
Business
The Company is currently producing a sports beverage like no other available on the market. Beyond Your Limit Training (B.Y.L.T.) is the first ready to drink (RTD) beverage of its kind to combine the benefits of hydration, endurance, mental focus, fat oxidation, and muscle recovery all-in-one great tasting beverage. BYLT (pronounced built) uses a proven proprietary formula that simultaneously hydrates, helps improves performance, promotes fat burning during exercise, and aids in muscle recovery after exertion. Whether you are looking to achieve optimal performance on the baseball field, basketball court, soccer field, in the gym or any competitive sport, BYLT provides the competitive edge every athlete actively seeks. This unique product is designed with scientifically dosed key ingredients to bridge the gap between energy drinks, hydration beverages and dietary supplements, without the sugars and jitters from caffeine which eventually cause athletes to crash. BYLT is not only designed to help enhance performance and support the intense physical demand of athletes but is safe and backed by science.
The Company’s operations have been and continue to be affected by the recent and ongoing outbreak of the coronavirus disease (COVID-19) which in March 2020, was declared a pandemic by the World Health Organization (WHO.) The ultimate disruption which may be caused by the outbreak is uncertain; However, it may result in a material adverse impact on the Company’s financial position, operations, and cash flows. Possible areas that may be affected include, but are not limited to, disruption to the Company’s customers and revenue, labor workforce, unavailability of products and supplies used in operations, and the decline in value of assets held by the Company, including ingredient material, property and equipment.
Our future operations are contingent upon increasing revenues and raising capital for on-going operations and the anticipated expansion of our product lines. Because we have a limited operating history, you may experience difficulty in evaluating our business and future prospects.
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Sales and Marketing
With its all-encompassing benefits and better-for-you ingredients, BYLT is positioned to succeed in a highly lucrative market due to being first to market, its superior product offering and an ideal market opportunity. The breakdown of favorable market trends that will help fuel the initial growth and long-term success of the Company include:
| ✓ | Healthy living trends and lifestyles are continuing, creating a drive for better-for-you trends, active lifestyles, and a growing demand for industry products from everyday consumers. |
| ✓ | There are currently no other RTD beverages that combine the benefits of BYLT that athletes seek out. In order to achieve optimal nutrients, an athlete must take 3-4 supplements that are often packed with unhealthy additives such as sugars and caffeine. |
| ✓ | Sports Drinks accounted for 70% of the entire Fortified/Functional beverage industry and is expected to continue its growth during the next five years to become a $10.5 B market by 2023. |
| ✓ | BYLT is also positioned in the Nutrition and Performance Drink Industry which generated a total revenue of $14.2 billion. Mintel estimates sales of the category to continue to grow reaching $20.3 billion by 2023. |
| ✓ | According to Statista, 36% of individuals in the U.S. purchase a ready to drink sports drink 1 – 2 times a week, while 15% purchase one over 10 times a week. |
| ✓ | There is high potential for customer loyalty in the industry and brands that deliver on their promised functional and health benefits usually keep loyal core consumers. |
The Company retained key executives for nationwide sales and distribution of their first to market sports drink. The executive team is comprised of former seasoned Coca-Cola, PepsiCo and Dr. Pepper executives that have over 120 years of combined experience in the beverage industry. Previous clients include: Coca-Cola, Bolthouse Farms, Cinnabon, Nestle Waters, Honest, Celsius and others. The Company will launch its products in a series of region expansions, as shown in the figure below.
Figure 2: Map of BYLT Roll Out Strategy


Corporate Information
Elite Performance Holding Corp
3301 NE 1st Ave Suite M704
Miami, FL 33137
Corporate History
Elite Performance Holding Corp. (the “Company”) was originally incorporated on January 30, 2018 in the State of Nevada. On February 2, 2018, Joey Firestone and Jon McKenzie each assigned 50,000,000 shares of Elite Beverage International Corp. to the Company, via a Contribution and Assignment Agreement, making Elite Beverage International Corp. our wholly owned operating subsidiary.
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Results for the Three and Nine Months Ended September 30, 2021 Compared To The Three and Nine Months Ending September 30, 2020.
Operating Revenues
The Company’s revenues were $2,885 for the three months ended September 30, 2021, compared to $9.798 for the three months ending September 30, 2020.
The Company’s revenues were $1,605 for the nine months ended September 30, 2021, compared to $42,153 for the nine months ending September 30, 2020.
Gross Profit
For the three months ended September 30, 2021, the Company’s gross profit was ($33,885) compared to ($159,789) for the three months ending September 30, 2020.
For the nine months ended September 30, 2021, the Company’s gross profit was ($41,013) compared to ($267,070) for the nine months ending September 30, 2020.
Our gross profits could vary from period to period and is affected by a number of factors, including product mix, production efficiencies, component availability and costs, pricing, competition, customer requirements and unanticipated restructuring or inventory charges and potential scrap of materials.
General and Administrative Expenses
For the three months ended September 30, 2021, general and administrative expenses were $72,144 compared to $56,970 for the three months ending September 30, 2020.
For the nine months ended September 30, 2021, general and administrative expenses were $234,772 compared to $182,034 for the nine months ending September 30, 2020.
Advertising Expense
For the three months ended September 30, 2021, advertising expenses were $1,883 compared to $30,877 for the three months ending September 30, 2020.
For the nine months ended September 30, 2021, advertising expenses were $46,925 compared to $257,478 for the nine months ending September 30, 2020.
Legal and Accounting Expense
For the three months ended September 30, 2021, legal and accounting expenses were $31,451 compared to $36,076 for the three months ending September 30, 2020.
For the nine months ended September 30, 2021, legal and accounting expenses were $83,202 compared to $62,512 for the nine months ending September 30, 2020.
Consulting expense
For the three months ended September 30, 2021, consulting expenses were $36,250 compared to $44,082 for the three months ending September 30, 2020.
For the nine months ended September 30, 2021, consulting expenses were $274,680 compared to $303,629 for the nine months ending September 30, 2020.
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Interest Expense
For the three months ended September 30, 2021, Interest expenses were ($25,187) compared to ($25,965) for the three months ending September 30, 2020.
For the nine months ended September 30, 2021, Interest expenses were ($70,922) compared to ($85,058) for the nine months ending September 30, 2020.
Net Loss
Our net loss for the three months ended September 30, 2021, was ($94,933) compared to ($363,759) for the three months ending September 30, 2020.
Our net loss for the nine months ended September 30, 2021, was ($645,647) compared to ($1,167,781) for the nine months ending September 30, 2020.
Liquidity and Capital Resources
The ability of the Company to continue as a going concern is dependent on the Company’s ability to raise additional capital and implement its business plan. Since its inception, the Company has been funded by related parties through capital investment and borrowing of funds.
At September 30, 2021, the Company had total current assets of $10,128 compared to $10,380 at December 31, 2020.
At September 30, 2021, the Company had total current liabilities of $1,813,538 compared to $1,437,176 at December 31, 2020.
We had working capital deficit of $1,803,410 as of September 30, 2021, compared to $1,426,796 as of December 31, 2020.
Cashflow from Operating Activities
During the nine months ended September 30, 2021, cash provided by (used in) operating activities was ($244,052) compared to ($455,691) for the nine months ending September 30, 2020.
Cashflow from Investing Activities
During the nine months ended September 30, 2021, cash used in investing activities was $0 compared to $0 for the nine months ending September 30, 2020.
Cashflow from Financing Activities
During the nine months ended September 30, 2021, cash provided by financing activities was $243,800 compared to $440,352 for the nine months ending September 30, 2020.
Off-Balance Sheet Arrangements
We have no significant off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to stockholders.
Going Concern
Our consolidated financial statements for the periods ended September 30, 2021, have been prepared on a going concern basis and Note 6 to the financial statements identifies issues that raise substantial doubt about our ability to continue as a going concern. Our consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty.
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Item 3. Quantitative and Qualitative Disclosures About Market Risk.
We are a smaller reporting company as defined by Rule 12b-2 of the Exchange Act and are not required to provide the information required under this item.
Item 4. Controls and Procedures
Disclosure Controls and Procedures
Disclosure controls and procedures are controls and other procedures that are designed to ensure that information required to be disclosed in our reports filed or submitted under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported, within the time period specified in the SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed in our reports filed or submitted under the Securities Exchange Act of 1934 is accumulated and communicated to management including our principal executive officer/principal financial officer as appropriate, to allow timely decisions regarding required disclosure.
Management has carried out an evaluation of the effectiveness of the design and operation of our company’s disclosure controls and procedures. Due to the lack of personnel and outside directors, management acknowledges that there are deficiencies in these controls and procedures. The Company anticipates that with further resources, the Company will expand both management and the board of directors with additional officers and independent directors in order to provide sufficient disclosure controls and procedures.
Changes in Internal Control Over Financial Reporting
There were no changes in our internal control over financial reporting (as defined in Rule 13a-15(f) or 15d-15(f)) during the quarter ended September 30, 2021, that have materially affected, or are reasonably likely to materially affect, our internal controls over financial reporting.
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PART II - OTHER INFORMATION
ITEM 1. LEGAL PROCEEDINGS
We are currently not involved in any litigation that we believe could have a material adverse effect on our financial condition or results of operations. There is no action, suit, proceeding, inquiry or investigation before or by any court, public board, government agency, self-regulatory organization or body pending or, to the knowledge of the executive officers of our company or any of our subsidiaries, threatened against or affecting our company, our common stock, any of our subsidiaries or of our companies or our subsidiaries’ officers or directors in their capacities as such, in which an adverse decision could have a material adverse effect.
The company discovered in September of 2021 that BYLT Basics, LLC, a party that it settled a previous trademark litigation case with, is in breach of its settlement agreement and sent a notice of breach to said party. The underlying matter is a trademark dispute for the mark B.Y.L.T. (Reg 6548069) of which the company also filed two oppositions of the party’s trademarks at the Trademark Trial and Appeal Board. Attorneys are in contact and being reviewed by TTAB which will determine if litigation is in order.
ITEM 1A. RISK FACTORS
There were no material changes during the period covered by this report to the risk factors previously disclosed in our S-1 Registration filed on October 2, 2018 (as amended) and declared Effective on April 23, 2019. Additional risks not presently known, or that we currently deem immaterial, also may have a material adverse effect on our business, financial condition and results of operations.
ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS
On January 7, 2019 we issued a convertible promissory note to David Stoccardo in the amount of $157,500 with an interest rate of 8% per annum and a maturity date of January 8, 2020. The note carries a prepayment feature or is convertible 180 days from the date of the note, at a fixed price of $.05 or if publicly traded at the rate of the lessor of $.05 or the lowest of 65% of the lowest closing bid price for 3 trading days previous to the conversion or based on any subsequent financings with better terms to other investors. On January 17, 2019 the Company issued 400,000 shares of common stock in consideration for the execution of this note. These shares restricted and subject to SEC Rule 144.
On January 17, 2019 the Company issued 400,000 shares of common stock in consideration for the execution of a convertible note payable. These shares restricted and subject to SEC Rule 144.
On February 19, 2020, we issued 100,000 shares of our common stock for services (consulting and advertising) valued at $5,000.
On January 17, 2020 entered into a convertible promissory note in the amount of $157,000, with an OID of 7,500 and of February 12, 2020, we issued 400,000 shares of our common stock for a commitment fee valued at $20,000.
On January 1, 2021,
On January 21, 2021 we issued 4,176,000 common subscription shares to accredited investors in the amount of $208,800.
In 2021, we issued 3,287,000 shares of our common stock for services (consulting and advertising) valued at $160,547.
On October 1, 2021, we issued 60,000 shares of our common stock for a commitment fee valued at $3,000.
On October 1, 2021, we issued 400,000 shares of our common stock for patent acquisition valued at $20,000. For the year ended December 31, 2021, an impairment loss of $20,000 was recognized on this patent acquisition and recorded to other income (expense).
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In November of 2021 we issued 1,110,000 shares of our common stock for our Reg D offering valued at $111,000 at a per share price of $0.10.
For the six months ended as of June 30, 2023, we issued (to be issued) shares for subscriptions:
100,000 shares in connection with our Regulation D offering in the amount of $10,000 valued at $0.10 per share.
500,000 shares in connection with our Regulation D offering in the amount of $50,000 valued at $0.10 per share.
90,000 shares issued in connection with our Regulation D offering in the amount of $9,000 valued at $0.10 per share.
40,000 shares in connection with our Regulation D offering in the amount of $4,000 valued at $0.10 per share
For the six months ended as of June 30, 2023, we issued (to be issued) shares for services:
100,000 shares issued in the amount of $10,000 valued at $0.10 per share.
30,000 shares issued in the amount of $3,000 valued at $0.10 per share.
30,000 shares issued in the amount of $3,000 valued at $0.10 per share.
500,000 shares issued in the amount of $50,000 valued at $0.10 per share.
For the six months ended as of June 30, 2023, we issued (to be issued) shares for convertible debt:
20,000 shares issued in the amount of $10,000 valued at $0.50 per share.
100,000 shares issued in the amount of $25,000 valued at $0.25 per share.
As of June 30, 2023 we had 129,391,300 common shares outstanding
From July 1, 2023 to August 31, 2023, the Company has issued a total of 610,000 shares of common stock for consulting services provided.
As of August 31, 2023, there were 130,001,300 shares of the registrant’s common stock, $.0001 par value, issued and outstanding.
ITEM 3. DEFAULTS UPON SENIOR SECURITIES
None.
ITEM 4. MINE SAFETY DISCLOSURE
Not Applicable.
ITEM 5. OTHER INFORMATION
None.
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ITEM 6. EXHIBITS
Exhibits. The following is a complete list of exhibits filed as part of this Form 10-Q. Exhibit numbers correspond to the numbers in the Exhibit Table of Item 601 of Regulation S-K.
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101.INS |
| XBRL Instance Document (1) |
101.SCH |
| XBRL Taxonomy Extension Schema Document (1) |
101.CAL |
| XBRL Taxonomy Extension Calculation Linkbase Document (1) |
101.DEF |
| XBRL Taxonomy Extension Definition Linkbase Document (1) |
101.LAB |
| XBRL Taxonomy Extension Label Linkbase Document (1) |
101.PRE |
| XBRL Taxonomy Extension Presentation Linkbase Document (1) |
__________
(1) | Pursuant to Rule 406T of Regulation S-T, this interactive data file is deemed not filed or part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, is deemed not filed for purposes of Section 18 of the Securities Exchange Act of 1934, and otherwise is not subject to liability under these sections. |
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
| ELITE PERFORMANCE HOLDING CORP. |
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| (Registrant) |
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Dated: September 6, 2023 | By: | /s/ Joey Firestone |
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| Joey Firestone |
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| (Chief Executive Officer, Chief Financial Officer, Principal Financial Officer, Principal Accounting Officer) |
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