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Other Assets
12 Months Ended
Mar. 31, 2020
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]  
OTHER ASSETS

NOTE 8 – OTHER ASSETS

 

Other assets consisted of the following as of March 31, 2020 and 2019:

 

   As of
March 31,
   As of
March 31,
 
   2020   2019 
Prepayments for advertising or marketing  $6,200,104   $1,856,390 
Prepayment of celebrity endorsement fee   296,397    400,980 
Total  $6,496,501   $2,257,370 

 

The Company entered into several agreements with 45 exclusive distributors to provide subsidy of $141,141 (RMB 1 million) to each exclusive distributor for advertising and marketing. The prepayments were amortized within the contract periods of 3 years. In order to promote the culture of Chinese medicine and to seek for opportunities to export traditional Chinese herbal products to overseas health care and wellness market, the Company entered into a business development cooperation agreement with a service company located in the U.S. The agreement has a 3-year term for a total of $1,600,000. The service provider will provide market channel and advertisement supports to the Company.

 

In October 2018, the Company paid a celebrity endorsement fee of $445,533 (RMB 3 million). The celebrity endorsement contract is for a period of 5 years.