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Summary of Significant Accounting Policies (Tables)
9 Months Ended 12 Months Ended
Sep. 30, 2021
Dec. 31, 2020
Revenue from Contract with Customer [Abstract]    
Summary of revenue disaggregated by type
The following table presents revenue disaggregated by type (in thousands):
 
    
Three Months Ended
September 30, 
    
Nine Months Ended
September 30, 
 
    
2020
    
2021
    
2020
    
2021
 
Business Revenue—Apps
   $ 132,583      $ 156,208      $ 327,915      $ 475,394  
Business Revenue—Software Platform
     39,841        193,307        127,262        427,390  
    
 
 
    
 
 
    
 
 
    
 
 
 
Total Business Revenue
     172,424        349,515        455,177        902,784  
Consumer Revenue
     209,316        377,436        486,072        1,096,850  
    
 
 
    
 
 
    
 
 
    
 
 
 
Total Revenue
   $ 381,740      $ 726,951      $ 941,249      $ 1,999,634  
    
 
 
    
 
 
    
 
 
    
 
 
 
The following table present revenue disaggregated by type (in thousands):
 
    
Year Ended

December 31,
 
    
2018
    
2019
    
2020
 
Business Revenue—Apps
   $ 166,259      $ 397,643      $ 503,867  
Consumer Revenue—Software Platform
     262,997        198,305        207,285  
  
 
 
    
 
 
    
 
 
 
Total Business Revenue
   429,256      595,948      711,152  
Consumer Revenue
   54,107        398,156        739,934  
  
 
 
    
 
 
    
 
 
 
Total Revenue
   $    483,363      $    994,104      $ 1,451,086  
  
 
 
    
 
 
    
 
 
 
Summary of revenue disaggregated by geography
Revenue disaggregated by geography, based on user location, consists of the following (in thousands):
 
    
Three Months Ended
September 30, 
    
Nine Months Ended
September 30, 
 
    
2020
    
2021
    
2020
    
2021
 
United States
     234,430        437,501        586,330        1,209,846  
Rest of the World
     147,310        289,450        354,919        789,788  
    
 
 
    
 
 
    
 
 
    
 
 
 
Total Revenue
   $ 381,740      $ 726,951      $ 941,249      $ 1,999,634  
    
 
 
    
 
 
    
 
 
    
 
 
 
Revenue disaggregated by geography, based on user location, consists of the following (in thousands):
 
    
Year Ended

December 31,
 
    
2018
    
2019
    
2020
 
United States
   $ 261,734      $ 622,051      $ 895,987  
United Kingdom
   $ 47,982        60,073        78,681  
Rest of the World
   $ 173,647        311,980        476,418  
  
 
 
    
 
 
    
 
 
 
Total Revenue
   $ 483,363      $    994,104      $ 1,451,086  
  
 
 
    
 
 
    
 
 
 
Schedule of Estimated Ueful Life of Property Plant And Equipment  
    
Useful Life
Computer equipment
  
3
-
5
years
Software and licenses
   3 years
Furniture and fixtures
   3 - 5 years
Leasehold improvements
   Over the shorter of useful life (up to 10 years) or lease term