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RELATED PARTY TRANSACTIONS (Details)
$ in Thousands
12 Months Ended
Jun. 21, 2024
USD ($)
May 01, 2023
USD ($)
monthly_installment
Jan. 05, 2023
USD ($)
Mar. 02, 2021
USD ($)
Nov. 30, 2020
USD ($)
Dec. 31, 2024
USD ($)
shares
Dec. 31, 2023
USD ($)
shares
Related Party Transaction [Line Items]              
Purchase option       $ 8,000      
Revenue           $ 49,667 $ 63,155
Accounts receivable, net           1,263 1,950
Service revenue              
Related Party Transaction [Line Items]              
Revenue           $ 648 $ 0
DeFloria, LLC              
Related Party Transaction [Line Items]              
Warrants outstanding (in shares) | shares           4,000,000 400,000
DeFloria, LLC | British American Tobacco              
Related Party Transaction [Line Items]              
Preferred units (in shares) | shares           2,000,000 200,000
Capital contributed           $ 10,000  
DeFloria, LLC | AJNA Biosciences              
Related Party Transaction [Line Items]              
Warrants outstanding (in shares) | shares           4,000,000 400,000
Related Party              
Related Party Transaction [Line Items]              
Note receivable         $ 1,000    
Note receivable interest rate   8.00%     3.25%    
Related Party | Related Party Licensing Agreement | JMS Brands              
Related Party Transaction [Line Items]              
Transaction amounts     $ 500        
Related Party | Notes Receivable              
Related Party Transaction [Line Items]              
Other assets   $ 170       $ 71  
Number of monthly installments | monthly_installment   36          
Related Party | Consulting Agreement              
Related Party Transaction [Line Items]              
Bi-weekly fee $ 6