SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND USE OF ESTIMATES (Details) - USD ($) $ in Thousands	3 Months Ended		9 Months Ended
	Sep. 30, 2024	Sep. 30, 2023	Sep. 30, 2024	Sep. 30, 2023
Disaggregation of Revenue [Line Items]
Total revenue	$ 12,587	$ 14,294	$ 37,000	$ 47,310
Direct-to-consumer
Disaggregation of Revenue [Line Items]
Total revenue	8,166	9,428	23,758	31,430
Business-to-business
Disaggregation of Revenue [Line Items]
Total revenue	4,347	4,866	12,783	15,880
Service revenue
Disaggregation of Revenue [Line Items]
Total revenue	$ 74	$ 0	$ 459	$ 0