SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND USE OF ESTIMATES (Details) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023
Disaggregation of Revenue [Line Items]
Revenue	$ 12,289	$ 16,006	$ 24,413	$ 33,016
Direct-to-consumer
Disaggregation of Revenue [Line Items]
Revenue	7,820	10,734	15,592	22,002
Business-to-business
Disaggregation of Revenue [Line Items]
Revenue	4,395	5,272	8,436	11,014
Service revenue
Disaggregation of Revenue [Line Items]
Revenue	$ 74	$ 0	$ 385	$ 0