SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND USE OF ESTIMATES (Details) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2024	Mar. 31, 2023
Disaggregation of Revenue [Line Items]
Total revenue	$ 12,124	$ 17,010
Direct-to-consumer
Disaggregation of Revenue [Line Items]
Total revenue	7,772	11,268
Business-to-business
Disaggregation of Revenue [Line Items]
Total revenue	4,041	5,742
Service revenue
Disaggregation of Revenue [Line Items]
Total revenue	$ 311	$ 0