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RELATED PARTY TRANSACTIONS (Details) - USD ($)
$ in Thousands
12 Months Ended
May 01, 2023
Jan. 05, 2023
Apr. 16, 2021
Mar. 02, 2021
Nov. 30, 2020
Dec. 31, 2023
Dec. 31, 2022
Apr. 06, 2023
Related Party Transaction [Line Items]                
Purchase option       $ 8,000        
Selling, general and administrative expenses           $ 75,630 $ 70,060  
DeFloria, LLC                
Related Party Transaction [Line Items]                
Preferred units (in shares)               400,000
DeFloria, LLC | British American Tobacco                
Related Party Transaction [Line Items]                
Preferred units (in shares)               200,000
Capital contributed               $ 10,000
DeFloria, LLC | AJNA Biosciences                
Related Party Transaction [Line Items]                
Preferred units (in shares)               400,000
Related Party                
Related Party Transaction [Line Items]                
Note receivable         $ 1,000      
Note receivable interest rate 8.00%       3.25%      
Notes receivable, expensed             1,037  
Related Party Licensing Agreement | Related Party | JMS Brands                
Related Party Transaction [Line Items]                
Transaction amounts   $ 500            
Related party consulting services | Related Party                
Related Party Transaction [Line Items]                
Payments to related party     $ 2,081          
Selling, general and administrative expenses             $ 1,025  
Notes Receivable | Related Party                
Related Party Transaction [Line Items]                
Other assets $ 170         $ 128    
Financing receivable, term 36 months