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RELATED PARTY TRANSACTIONS (Details) - USD ($)
$ in Thousands
3 Months Ended 9 Months Ended
May 01, 2023
Apr. 16, 2021
Mar. 02, 2021
Nov. 30, 2020
Sep. 30, 2023
Sep. 30, 2022
Sep. 30, 2023
Sep. 30, 2022
Apr. 06, 2023
Jan. 05, 2023
Dec. 31, 2022
Related Party Transaction [Line Items]                      
Accounts receivable, net         $ 2,492   $ 2,492       $ 1,847
Note receivable interest rate       3.25%              
Purchase option     $ 8,000                
License and media rights         20,019   20,019       26,871
Selling, general and administrative expenses         19,889 $ 11,032 57,029 $ 48,646      
DeFloria, LLC                      
Related Party Transaction [Line Items]                      
Preferred units (in shares)                 400,000    
DeFloria, LLC | British American Tobacco                      
Related Party Transaction [Line Items]                      
Preferred units (in shares)                 200,000    
Capital contributed                 $ 10,000    
DeFloria, LLC | AJNA Biosciences                      
Related Party Transaction [Line Items]                      
Preferred units (in shares)                 400,000    
Related Party                      
Related Party Transaction [Line Items]                      
Accounts receivable, net       $ 1,000   1,037   1,037     $ 1,037
Note receivable interest rate 8.00%                    
License Fee | JMS Brands                      
Related Party Transaction [Line Items]                      
License and media rights                   $ 500  
Related Party Licensing Agreement                      
Related Party Transaction [Line Items]                      
Intellectual property rights, purchase option                   $ 2,000  
Notes Receivable | Related Party                      
Related Party Transaction [Line Items]                      
Other assets $ 170       $ 142   $ 142        
Related Party Consulting Services                      
Related Party Transaction [Line Items]                      
Consulting agreement, extended term   1 year                  
Payments to related party   $ 2,081                  
Related Party Consulting Services | Related Party                      
Related Party Transaction [Line Items]                      
Selling, general and administrative expenses           $ 150   $ 1,025