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RELATED PARTY TRANSACTIONS (Details) - USD ($)
$ in Thousands
1 Months Ended 3 Months Ended 6 Months Ended
May 01, 2023
Apr. 16, 2021
Mar. 02, 2021
Nov. 30, 2020
Jan. 31, 2021
Jun. 30, 2023
Jun. 30, 2022
Jun. 30, 2023
Jun. 30, 2022
Apr. 06, 2023
Jan. 05, 2023
Dec. 31, 2022
Related Party Transaction [Line Items]                        
Accounts receivable, net           $ 2,479   $ 2,479       $ 1,847
Note receivable interest rate       3.25%                
Purchase option     $ 8,000   $ 8,000              
License and media rights           22,968   22,968       26,871
Selling, general and administrative expenses           19,627 $ 17,259 37,140 $ 37,614      
DeFloria, LLC                        
Related Party Transaction [Line Items]                        
Preferred units (in shares)                   400,000    
DeFloria, LLC | AJNA Biosciences                        
Related Party Transaction [Line Items]                        
Preferred units (in shares)                   400,000    
DeFloria, LLC | British American Tobacco                        
Related Party Transaction [Line Items]                        
Preferred units (in shares)                   200,000    
Capital contributed                   $ 10,000    
Related Party                        
Related Party Transaction [Line Items]                        
Accounts receivable, net       $ 1,000     $ 1,037   $ 1,037     $ 1,037
Note receivable interest rate 8.00%                      
Related Party Consulting Services                        
Related Party Transaction [Line Items]                        
Consulting agreement, extended term   1 year                    
Payments to related party   $ 2,081                    
Related Party Consulting Services | Related Party                        
Related Party Transaction [Line Items]                        
Selling, general and administrative expenses           454   875        
License Fee | JMS Brands                        
Related Party Transaction [Line Items]                        
License and media rights                     $ 500  
Notes Receivable | Related Party                        
Related Party Transaction [Line Items]                        
Other assets $ 170         $ 156   $ 156        
Related Party Licensing Agreement                        
Related Party Transaction [Line Items]                        
Intellectual property rights, purchae option                     $ 2,000