0001748766-24-000002.txt : 20240430 0001748766-24-000002.hdr.sgml : 20240430 20240430101007 ACCESSION NUMBER: 0001748766-24-000002 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20240331 FILED AS OF DATE: 20240430 DATE AS OF CHANGE: 20240430 EFFECTIVENESS DATE: 20240430 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Brand Asset Management Group, Inc. CENTRAL INDEX KEY: 0001748766 ORGANIZATION NAME: IRS NUMBER: 431601121 STATE OF INCORPORATION: MO FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-18859 FILM NUMBER: 24894598 BUSINESS ADDRESS: STREET 1: 16090 SWINGLEY RIDGE ROAD STREET 2: SUITE 620 CITY: CHESTERFIELD STATE: MO ZIP: 63017 BUSINESS PHONE: 6365327333 MAIL ADDRESS: STREET 1: 16090 SWINGLEY RIDGE ROAD STREET 2: SUITE 620 CITY: CHESTERFIELD STATE: MO ZIP: 63017 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false true false 0001748766 XXXXXXXX 03-31-2024 03-31-2024 Brand Asset Management Group, Inc.

16090 SWINGLEY RIDGE ROAD SUITE 620 CHESTERFIELD MO 63017

13F HOLDINGS REPORT 028-18859 000106162 801-41031 N Sara Smith 636-532-7333 Sara Smith Chesterfield MO 04-30-2024 0 78 232509428 false INFORMATION TABLE 2 brand_1q2024.inftbl.xml AMAZON COM INC COM 023135106 BBG001S5PQL7 283197 1570 SH SOLE 0 0 1570 AMEREN CORP COM 023608102 BBG001S5NF24 205101 2773 SH SOLE 0 0 2773 APPLE INC COM 037833100 BBG001S5N8V8 974714 5684 SH SOLE 0 0 5684 ASML HOLDING N V N Y REGISTRY SHS N07059210 BBG001SCG0R3 223209 230 SH SOLE 0 0 230 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 BBG001S90346 485701 1155 SH SOLE 0 0 1155 BROADCOM INC COM 11135F101 BBG00KHY5SY8 491728 371 SH SOLE 0 0 371 COLUMBIA ETF TR II EM CORE EX ETF 19762B202 BBG009XW7GY3 632201 20328 SH SOLE 0 0 20328 DIMENSIONAL ETF TRUST INTERNATNAL VAL 25434V807 BBG012G21Y06 296683 8073 SH SOLE 0 0 8073 INTERNATIONAL BUSINESS MACHS COM 459200101 BBG001S5S399 287586 1506 SH SOLE 0 0 1506 INVESCO EXCH TRADED FD TR II NASDAQ 100 ETF 46138G649 BBG00XS6PBW6 922950 5052 SH SOLE 0 0 5052 INVESCO EXCHANGE TRADED FD T S&P MDCP QUALITY 46137V472 BBG001SS30K9 320655 2914 SH SOLE 0 0 2914 INVESCO QQQ TR UNIT SER 1 46090E103 BBG001S9GN63 414262 933 SH SOLE 0 0 933 ISHARES INC CORE MSCI EMKT 46434G103 BBG003HC3DG9 23667926 458681 SH SOLE 0 0 458681 ISHARES TR 10+ YR INVST GRD 464289511 BBG001T5MKD1 393897 7647 SH SOLE 0 0 7647 ISHARES TR CORE MSCI EAFE 46432F842 BBG003H6TRS0 361081 4865 SH SOLE 0 0 4865 ISHARES TR CORE S&P MCP ETF 464287507 BBG001SFC7V0 24403754 401774 SH SOLE 0 0 401774 ISHARES TR CORE S&P SCP ETF 464287804 BBG001SFC7W9 289342 2618 SH SOLE 0 0 2618 ISHARES TR CORE S&P500 ETF 464287200 BBG001SFB7R6 5378356 10230 SH SOLE 0 0 10230 ISHARES TR EAFE SML CP ETF 464288273 BBG001SYVWS7 18856325 297747 SH SOLE 0 0 297747 ISHARES TR JPMORGAN USD EMG 464288281 BBG001SQS9Y2 382953 4271 SH SOLE 0 0 4271 ISHARES TR MICRO-CAP ETF 464288869 BBG001SP7X10 599770 4949 SH SOLE 0 0 4949 ISHARES TR MORNINGSTAR GRWT 464287119 BBG001SBRHJ5 2754665 36495 SH SOLE 0 0 36495 ISHARES TR MORNINGSTAR VALU 464288109 BBG001SBRHX9 1056979 13752 SH SOLE 0 0 13752 ISHARES TR MORNINGSTR US EQ 464287127 BBG001SBR743 4149030 57252 SH SOLE 0 0 57252 ISHARES TR MRGSTR MD CP ETF 464288208 BBG001SBRK26 2680363 36803 SH SOLE 0 0 36803 ISHARES TR MRGSTR MD CP GRW 464288307 BBG001SBRK44 269503 3813 SH SOLE 0 0 3813 ISHARES TR MRGSTR SM CP ETF 464288505 BBG001SBRKC5 1785507 31764 SH SOLE 0 0 31764 ISHARES TR MSCI ACWI ETF 464288257 BBG001S56QV7 286889 2605 SH SOLE 0 0 2605 ISHARES TR MSCI EAFE ETF 464287465 BBG001SG09V7 537378 6729 SH SOLE 0 0 6729 ISHARES TR MSCI EMG MKT ETF 464287234 BBG001SK77D5 811310 19750 SH SOLE 0 0 19750 ISHARES TR RUS 1000 ETF 464287622 BBG001S562W9 2156546 7487 SH SOLE 0 0 7487 ISHARES TR RUS 1000 GRW ETF 464287614 BBG001S56320 12186689 36157 SH SOLE 0 0 36157 ISHARES TR RUS 1000 VAL ETF 464287598 BBG001S562P7 5402114 30161 SH SOLE 0 0 30161 ISHARES TR RUS MID CAP ETF 464287499 BBG001SJCNS1 499773 5943 SH SOLE 0 0 5943 ISHARES TR RUSSELL 2000 ETF 464287655 BBG001SFC7Y7 1436554 6831 SH SOLE 0 0 6831 ISHARES TR S&P 500 GRWT ETF 464287309 BBG001S561Q8 302296 3580 SH SOLE 0 0 3580 JPMORGAN CHASE & CO COM 46625H100 BBG001S8CRC3 216324 1080 SH SOLE 0 0 1080 META PLATFORMS INC CL A 30303M102 BBG001SQCQC5 201031 414 SH SOLE 0 0 414 MICROSOFT CORP COM 594918104 BBG001S5TD05 1240216 2948 SH SOLE 0 0 2948 NVIDIA CORPORATION COM 67066G104 BBG001S5TZJ6 844829 935 SH SOLE 0 0 935 PALANTIR TECHNOLOGIES INC CL A 69608A108 BBG001T53796 1891929 82222 SH SOLE 0 0 82222 PEPSICO INC COM 713448108 BBG001S695T1 411624 2352 SH SOLE 0 0 2352 PROCTER AND GAMBLE CO COM 742718109 BBG001S5V4L9 682049 4204 SH SOLE 0 0 4204 SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 BBG001T6L7D9 7765250 307535 SH SOLE 0 0 307535 SCHWAB STRATEGIC TR INTL EQTY ETF 808524805 BBG001T5XQY3 10580848 271165 SH SOLE 0 0 271165 SCHWAB STRATEGIC TR INTL SCEQT ETF 808524888 BBG001T6L7C0 6572570 183591 SH SOLE 0 0 183591 SCHWAB STRATEGIC TR US AGGREGATE B 808524839 BBG001WBMLH8 606648 13188 SH SOLE 0 0 13188 SCHWAB STRATEGIC TR US LCAP GR ETF 808524300 BBG001T66WN0 2916477 31455 SH SOLE 0 0 31455 SCHWAB STRATEGIC TR US LCAP VA ETF 808524409 BBG001T66WQ7 6927781 91179 SH SOLE 0 0 91179 SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 BBG001T5XQV6 7948459 128077 SH SOLE 0 0 128077 SCHWAB STRATEGIC TR US MID-CAP ETF 808524508 BBG001V036R6 7637241 93789 SH SOLE 0 0 93789 SCHWAB STRATEGIC TR US REIT ETF 808524847 BBG001V039G2 216071 10644 SH SOLE 0 0 10644 SCHWAB STRATEGIC TR US SML CAP ETF 808524607 BBG001T5XQW5 5084270 103255 SH SOLE 0 0 103255 SELECT SECTOR SPDR TR SBI CONS STPLS 81369Y308 BBG001S7T107 229080 3000 SH SOLE 0 0 3000 SPDR INDEX SHS FDS DJ GLB RL ES ETF 78463X749 BBG001T2P370 729992 17048 SH SOLE 0 0 17048 SPDR INDEX SHS FDS S&P INTL SMLCP 78463X871 BBG001SRXRK9 628813 19360 SH SOLE 0 0 19360 SPDR S&P 500 ETF TR TR UNIT 78462F103 BBG001S72SM3 2340216 4474 SH SOLE 0 0 4474 SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 BBG001S63NQ1 392262 705 SH SOLE 0 0 705 UNITEDHEALTH GROUP INC COM 91324P102 BBG001S6WCJ1 1566053 3166 SH SOLE 0 0 3166 VANGUARD BD INDEX FDS SHORT TRM BOND 921937827 BBG001ST39Q2 739120 9640 SH SOLE 0 0 9640 VANGUARD BD INDEX FDS TOTAL BND MRKT 921937835 BBG001SK7DK4 257272 3542 SH SOLE 0 0 3542 VANGUARD INDEX FDS GROWTH ETF 922908736 BBG001SHTTS4 301174 875 SH SOLE 0 0 875 VANGUARD INDEX FDS MID CAP ETF 922908629 BBG001SHVTS1 12630563 50551 SH SOLE 0 0 50551 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 BBG001TC6MC1 1087656 2263 SH SOLE 0 0 2263 VANGUARD INDEX FDS SM CP VAL ETF 922908611 BBG001SHVTR2 983002 5123 SH SOLE 0 0 5123 VANGUARD INDEX FDS SMALL CP ETF 922908751 BBG001SHTTV0 2941598 12868 SH SOLE 0 0 12868 VANGUARD INTL EQUITY INDEX F ALLWRLD EX US 922042775 BBG001SP7T00 714011 12174 SH SOLE 0 0 12174 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 BBG001SHTTZ6 2113600 50601 SH SOLE 0 0 50601 VANGUARD INTL EQUITY INDEX F FTSE EUROPE ETF 922042874 BBG001SHTV18 273689 4064 SH SOLE 0 0 4064 VANGUARD INTL EQUITY INDEX F FTSE SMCAP ETF 922042718 BBG001T0SKD6 465374 3983 SH SOLE 0 0 3983 VANGUARD INTL EQUITY INDEX F TT WRLD ST ETF 922042742 BBG001T2YZG9 1184156 10716 SH SOLE 0 0 10716 VANGUARD MALVERN FDS STRM INFPROIDX 922020805 BBG003H12XS7 287149 5996 SH SOLE 0 0 5996 VANGUARD MUN BD FDS TAX EXEMPT BD 922907746 BBG009THVRX1 405812 8020 SH SOLE 0 0 8020 VANGUARD SCOTTSDALE FDS VNG RUS1000GRW 92206C680 BBG001TCH518 12521076 144468 SH SOLE 0 0 144468 VANGUARD SCOTTSDALE FDS VNG RUS1000VAL 92206C714 BBG001TCH581 8216662 104485 SH SOLE 0 0 104485 VANGUARD SCOTTSDALE FDS VNG RUS2000IDX 92206C664 BBG001TCH7W0 214352 2520 SH SOLE 0 0 2520 VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 921943858 BBG001SSPWL4 752295 14995 SH SOLE 0 0 14995 VANGUARD WORLD FD MEGA CAP INDEX 921910873 BBG001T0Y6Y7 2603847 13934 SH SOLE 0 0 13934