0001748766-23-000001.txt : 20230124 0001748766-23-000001.hdr.sgml : 20230124 20230124085612 ACCESSION NUMBER: 0001748766-23-000001 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20221231 FILED AS OF DATE: 20230124 DATE AS OF CHANGE: 20230124 EFFECTIVENESS DATE: 20230124 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Brand Asset Management Group, Inc. CENTRAL INDEX KEY: 0001748766 IRS NUMBER: 431601121 STATE OF INCORPORATION: MO FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-18859 FILM NUMBER: 23545970 BUSINESS ADDRESS: STREET 1: 16090 SWINGLEY RIDGE ROAD STREET 2: SUITE 620 CITY: CHESTERFIELD STATE: MO ZIP: 63017 BUSINESS PHONE: 6365327333 MAIL ADDRESS: STREET 1: 16090 SWINGLEY RIDGE ROAD STREET 2: SUITE 620 CITY: CHESTERFIELD STATE: MO ZIP: 63017 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false true false 0001748766 XXXXXXXX 12-31-2022 12-31-2022 Brand Asset Management Group, Inc.

16090 SWINGLEY RIDGE ROAD SUITE 620 CHESTERFIELD MO 63017

13F HOLDINGS REPORT 028-18859 000106162 801-41031 N Sara Smith 636-532-7333 Sara Smith Chesterfield MO 01-24-2023 0 75 197777095 false INFORMATION TABLE 2 brand_4q2022.inftbl.xml AMEREN CORP COM 023608102 BBG001S5NF24 315368 3547 SH SOLE 0 0 3547 APPLE INC COM 037833100 BBG001S5N8V8 806183 6205 SH SOLE 0 0 6205 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 BBG001S90346 483737 1566 SH SOLE 0 0 1566 COLUMBIA ETF TR II EM CORE EX ETF 19762B202 BBG009XW7GY3 228979 8962 SH SOLE 0 0 8962 DIMENSIONAL ETF TRUST INTERNATNAL VAL 25434V807 BBG012G21Y06 245419 8073 SH SOLE 0 0 8073 INTERNATIONAL BUSINESS MACHS COM 459200101 BBG001S5S399 316157 2244 SH SOLE 0 0 2244 INVESCO QQQ TR UNIT SER 1 46090E103 BBG001S9GN63 219947 826 SH SOLE 0 0 826 ISHARES INC CORE MSCI EMKT 46434G103 BBG003HC3DG9 18655425 399474 SH SOLE 0 0 399474 ISHARES TR CORE MSCI EAFE 46432F842 BBG003H6TRS0 297228 4822 SH SOLE 0 0 4822 ISHARES TR CORE S&P MCP ETF 464287507 BBG001SFC7V0 20064406 82948 SH SOLE 0 0 82948 ISHARES TR CORE S&P SCP ETF 464287804 BBG001SFC7W9 247768 2618 SH SOLE 0 0 2618 ISHARES TR CORE S&P500 ETF 464287200 BBG001SFB7R6 4220715 10985 SH SOLE 0 0 10985 ISHARES TR EAFE SML CP ETF 464288273 BBG001SYVWS7 15057970 266607 SH SOLE 0 0 266607 ISHARES TR JPMORGAN USD EMG 464288281 BBG001SQS9Y2 760256 8988 SH SOLE 0 0 8988 ISHARES TR MICRO-CAP ETF 464288869 BBG001SP7X10 627678 5821 SH SOLE 0 0 5821 ISHARES TR MORNINGSTAR GRWT 464287119 BBG001SBRHJ5 1856426 38135 SH SOLE 0 0 38135 ISHARES TR MORNINGSTAR VALU 464288109 BBG001SBRHX9 793916 12556 SH SOLE 0 0 12556 ISHARES TR MORNINGSTR US EQ 464287127 BBG001SBR743 3199179 60775 SH SOLE 0 0 60775 ISHARES TR MRGSTR MD CP ETF 464288208 BBG001SBRK26 2251173 38370 SH SOLE 0 0 38370 ISHARES TR MRGSTR MD CP GRW 464288307 BBG001SBRK44 233947 4342 SH SOLE 0 0 4342 ISHARES TR MRGSTR SM CP ETF 464288505 BBG001SBRKC5 1481659 32492 SH SOLE 0 0 32492 ISHARES TR MSCI ACWI ETF 464288257 BBG001S56QV7 378460 4459 SH SOLE 0 0 4459 ISHARES TR MSCI EAFE ETF 464287465 BBG001SG09V7 431583 6575 SH SOLE 0 0 6575 ISHARES TR MSCI EMG MKT ETF 464287234 BBG001SK77D5 743371 19614 SH SOLE 0 0 19614 ISHARES TR RUS 1000 ETF 464287622 BBG001S562W9 1704970 8099 SH SOLE 0 0 8099 ISHARES TR RUS 1000 GRW ETF 464287614 BBG001S56320 8247643 38497 SH SOLE 0 0 38497 ISHARES TR RUS 1000 VAL ETF 464287598 BBG001S562P7 4767236 31436 SH SOLE 0 0 31436 ISHARES TR RUS MID CAP ETF 464287499 BBG001SJCNS1 374503 5552 SH SOLE 0 0 5552 ISHARES TR RUSSELL 2000 ETF 464287655 BBG001SFC7Y7 1207613 6926 SH SOLE 0 0 6926 ISHARES TR S&P 500 GRWT ETF 464287309 BBG001S561Q8 225108 3848 SH SOLE 0 0 3848 ISHARES TR SHRT NAT MUN ETF 464288158 BBG001SLS4Q3 1368648 13126 SH SOLE 0 0 13126 ISHARES U S ETF TR BLACKROCK ST MAT 46431W507 BBG0059KNK04 4674343 94872 SH SOLE 0 0 94872 JOHNSON & JOHNSON COM 478160104 BBG001S5SHQ9 358246 2028 SH SOLE 0 0 2028 MASTERCARD INCORPORATED CL A 57636Q104 BBG001SKNNS6 904446 2601 SH SOLE 0 0 2601 MICROSOFT CORP COM 594918104 BBG001S5TD05 1118962 4666 SH SOLE 0 0 4666 PALANTIR TECHNOLOGIES INC CL A 69608A108 BBG001T53796 1453950 226472 SH SOLE 0 0 226472 PEPSICO INC COM 713448108 BBG001S695T1 423467 2344 SH SOLE 0 0 2344 PFIZER INC COM 717081103 BBG001S5V466 449119 8765 SH SOLE 0 0 8765 PROCTER AND GAMBLE CO COM 742718109 BBG001S5V4L9 465043 3068 SH SOLE 0 0 3068 SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 BBG001T6L7D9 7542975 318672 SH SOLE 0 0 318672 SCHWAB STRATEGIC TR INTL EQTY ETF 808524805 BBG001T5XQY3 9718098 301711 SH SOLE 0 0 301711 SCHWAB STRATEGIC TR INTL SCEQT ETF 808524888 BBG001T6L7C0 6058491 192516 SH SOLE 0 0 192516 SCHWAB STRATEGIC TR SHT TM US TRES 808524862 BBG001T9F795 208286 4318 SH SOLE 0 0 4318 SCHWAB STRATEGIC TR US AGGREGATE B 808524839 BBG001WBMLH8 601048 13166 SH SOLE 0 0 13166 SCHWAB STRATEGIC TR US LCAP GR ETF 808524300 BBG001T66WN0 3114539 56057 SH SOLE 0 0 56057 SCHWAB STRATEGIC TR US LCAP VA ETF 808524409 BBG001T66WQ7 6859943 103907 SH SOLE 0 0 103907 SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 BBG001T5XQV6 7481941 165713 SH SOLE 0 0 165713 SCHWAB STRATEGIC TR US MID-CAP ETF 808524508 BBG001V036R6 6511669 99248 SH SOLE 0 0 99248 SCHWAB STRATEGIC TR US REIT ETF 808524847 BBG001V039G2 197013 10213 SH SOLE 0 0 10213 SCHWAB STRATEGIC TR US SML CAP ETF 808524607 BBG001T5XQW5 4422669 109175 SH SOLE 0 0 109175 SELECT SECTOR SPDR TR SBI CONS STPLS 81369Y308 BBG001S7T107 223650 3000 SH SOLE 0 0 3000 SPDR INDEX SHS FDS DJ GLB RL ES ETF 78463X749 BBG001T2P370 607812 14861 SH SOLE 0 0 14861 SPDR INDEX SHS FDS S&P INTL SMLCP 78463X871 BBG001SRXRK9 572377 19462 SH SOLE 0 0 19462 SPDR S&P 500 ETF TR TR UNIT 78462F103 BBG001S72SM3 1612707 4217 SH SOLE 0 0 4217 SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 BBG001S63NQ1 307296 694 SH SOLE 0 0 694 UNITEDHEALTH GROUP INC COM 91324P102 BBG001S6WCJ1 1689453 3187 SH SOLE 0 0 3187 VANGUARD BD INDEX FDS SHORT TRM BOND 921937827 BBG001ST39Q2 616178 8185 SH SOLE 0 0 8185 VANGUARD BD INDEX FDS TOTAL BND MRKT 921937835 BBG001SK7DK4 362274 5043 SH SOLE 0 0 5043 VANGUARD INDEX FDS GROWTH ETF 922908736 BBG001SHTTS4 275977 1295 SH SOLE 0 0 1295 VANGUARD INDEX FDS MID CAP ETF 922908629 BBG001SHVTS1 9918382 48665 SH SOLE 0 0 48665 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 BBG001TC6MC1 1071726 3050 SH SOLE 0 0 3050 VANGUARD INDEX FDS SM CP VAL ETF 922908611 BBG001SHVTR2 724922 4565 SH SOLE 0 0 4565 VANGUARD INDEX FDS SMALL CP ETF 922908751 BBG001SHTTV0 2253016 12275 SH SOLE 0 0 12275 VANGUARD INTL EQUITY INDEX F ALLWRLD EX US 922042775 BBG001SP7T00 1045510 20852 SH SOLE 0 0 20852 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 BBG001SHTTZ6 1832118 47001 SH SOLE 0 0 47001 VANGUARD INTL EQUITY INDEX F FTSE EUROPE ETF 922042874 BBG001SHTV18 288137 5197 SH SOLE 0 0 5197 VANGUARD INTL EQUITY INDEX F FTSE SMCAP ETF 922042718 BBG001T0SKD6 444756 4326 SH SOLE 0 0 4326 VANGUARD INTL EQUITY INDEX F TT WRLD ST ETF 922042742 BBG001T2YZG9 945231 10967 SH SOLE 0 0 10967 VANGUARD MALVERN FDS STRM INFPROIDX 922020805 BBG003H12XS7 249525 5342 SH SOLE 0 0 5342 VANGUARD MUN BD FDS TAX EXEMPT BD 922907746 BBG009THVRX1 279668 5651 SH SOLE 0 0 5651 VANGUARD SCOTTSDALE FDS VNG RUS1000GRW 92206C680 BBG001TCH518 9160027 166183 SH SOLE 0 0 166183 VANGUARD SCOTTSDALE FDS VNG RUS1000VAL 92206C714 BBG001TCH581 6396958 96079 SH SOLE 0 0 96079 VANGUARD SCOTTSDALE FDS VNG RUS2000IDX 92206C664 BBG001TCH7W0 222791 3166 SH SOLE 0 0 3166 VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 921943858 BBG001SSPWL4 434301 10348 SH SOLE 0 0 10348 VANGUARD WORLD FD MEGA CAP INDEX 921910873 BBG001T0Y6Y7 1865384 14089 SH SOLE 0 0 14089