0001748766-23-000001.txt : 20230124
0001748766-23-000001.hdr.sgml : 20230124
20230124085612
ACCESSION NUMBER: 0001748766-23-000001
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20221231
FILED AS OF DATE: 20230124
DATE AS OF CHANGE: 20230124
EFFECTIVENESS DATE: 20230124
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Brand Asset Management Group, Inc.
CENTRAL INDEX KEY: 0001748766
IRS NUMBER: 431601121
STATE OF INCORPORATION: MO
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-18859
FILM NUMBER: 23545970
BUSINESS ADDRESS:
STREET 1: 16090 SWINGLEY RIDGE ROAD
STREET 2: SUITE 620
CITY: CHESTERFIELD
STATE: MO
ZIP: 63017
BUSINESS PHONE: 6365327333
MAIL ADDRESS:
STREET 1: 16090 SWINGLEY RIDGE ROAD
STREET 2: SUITE 620
CITY: CHESTERFIELD
STATE: MO
ZIP: 63017
13F-HR
1
primary_doc.xml
X0202
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0001748766
XXXXXXXX
12-31-2022
12-31-2022
Brand Asset Management Group, Inc.
16090 SWINGLEY RIDGE ROAD
SUITE 620
CHESTERFIELD
MO
63017
13F HOLDINGS REPORT
028-18859
000106162
801-41031
N
Sara Smith
Chief Compliance Officers and Operations Specialist
636-532-7333
Sara Smith
Chesterfield
MO
01-24-2023
0
75
197777095
false
INFORMATION TABLE
2
brand_4q2022.inftbl.xml
AMEREN CORP
COM
023608102
BBG001S5NF24
315368
3547
SH
SOLE
0
0
3547
APPLE INC
COM
037833100
BBG001S5N8V8
806183
6205
SH
SOLE
0
0
6205
BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
BBG001S90346
483737
1566
SH
SOLE
0
0
1566
COLUMBIA ETF TR II
EM CORE EX ETF
19762B202
BBG009XW7GY3
228979
8962
SH
SOLE
0
0
8962
DIMENSIONAL ETF TRUST
INTERNATNAL VAL
25434V807
BBG012G21Y06
245419
8073
SH
SOLE
0
0
8073
INTERNATIONAL BUSINESS MACHS
COM
459200101
BBG001S5S399
316157
2244
SH
SOLE
0
0
2244
INVESCO QQQ TR
UNIT SER 1
46090E103
BBG001S9GN63
219947
826
SH
SOLE
0
0
826
ISHARES INC
CORE MSCI EMKT
46434G103
BBG003HC3DG9
18655425
399474
SH
SOLE
0
0
399474
ISHARES TR
CORE MSCI EAFE
46432F842
BBG003H6TRS0
297228
4822
SH
SOLE
0
0
4822
ISHARES TR
CORE S&P MCP ETF
464287507
BBG001SFC7V0
20064406
82948
SH
SOLE
0
0
82948
ISHARES TR
CORE S&P SCP ETF
464287804
BBG001SFC7W9
247768
2618
SH
SOLE
0
0
2618
ISHARES TR
CORE S&P500 ETF
464287200
BBG001SFB7R6
4220715
10985
SH
SOLE
0
0
10985
ISHARES TR
EAFE SML CP ETF
464288273
BBG001SYVWS7
15057970
266607
SH
SOLE
0
0
266607
ISHARES TR
JPMORGAN USD EMG
464288281
BBG001SQS9Y2
760256
8988
SH
SOLE
0
0
8988
ISHARES TR
MICRO-CAP ETF
464288869
BBG001SP7X10
627678
5821
SH
SOLE
0
0
5821
ISHARES TR
MORNINGSTAR GRWT
464287119
BBG001SBRHJ5
1856426
38135
SH
SOLE
0
0
38135
ISHARES TR
MORNINGSTAR VALU
464288109
BBG001SBRHX9
793916
12556
SH
SOLE
0
0
12556
ISHARES TR
MORNINGSTR US EQ
464287127
BBG001SBR743
3199179
60775
SH
SOLE
0
0
60775
ISHARES TR
MRGSTR MD CP ETF
464288208
BBG001SBRK26
2251173
38370
SH
SOLE
0
0
38370
ISHARES TR
MRGSTR MD CP GRW
464288307
BBG001SBRK44
233947
4342
SH
SOLE
0
0
4342
ISHARES TR
MRGSTR SM CP ETF
464288505
BBG001SBRKC5
1481659
32492
SH
SOLE
0
0
32492
ISHARES TR
MSCI ACWI ETF
464288257
BBG001S56QV7
378460
4459
SH
SOLE
0
0
4459
ISHARES TR
MSCI EAFE ETF
464287465
BBG001SG09V7
431583
6575
SH
SOLE
0
0
6575
ISHARES TR
MSCI EMG MKT ETF
464287234
BBG001SK77D5
743371
19614
SH
SOLE
0
0
19614
ISHARES TR
RUS 1000 ETF
464287622
BBG001S562W9
1704970
8099
SH
SOLE
0
0
8099
ISHARES TR
RUS 1000 GRW ETF
464287614
BBG001S56320
8247643
38497
SH
SOLE
0
0
38497
ISHARES TR
RUS 1000 VAL ETF
464287598
BBG001S562P7
4767236
31436
SH
SOLE
0
0
31436
ISHARES TR
RUS MID CAP ETF
464287499
BBG001SJCNS1
374503
5552
SH
SOLE
0
0
5552
ISHARES TR
RUSSELL 2000 ETF
464287655
BBG001SFC7Y7
1207613
6926
SH
SOLE
0
0
6926
ISHARES TR
S&P 500 GRWT ETF
464287309
BBG001S561Q8
225108
3848
SH
SOLE
0
0
3848
ISHARES TR
SHRT NAT MUN ETF
464288158
BBG001SLS4Q3
1368648
13126
SH
SOLE
0
0
13126
ISHARES U S ETF TR
BLACKROCK ST MAT
46431W507
BBG0059KNK04
4674343
94872
SH
SOLE
0
0
94872
JOHNSON & JOHNSON
COM
478160104
BBG001S5SHQ9
358246
2028
SH
SOLE
0
0
2028
MASTERCARD INCORPORATED
CL A
57636Q104
BBG001SKNNS6
904446
2601
SH
SOLE
0
0
2601
MICROSOFT CORP
COM
594918104
BBG001S5TD05
1118962
4666
SH
SOLE
0
0
4666
PALANTIR TECHNOLOGIES INC
CL A
69608A108
BBG001T53796
1453950
226472
SH
SOLE
0
0
226472
PEPSICO INC
COM
713448108
BBG001S695T1
423467
2344
SH
SOLE
0
0
2344
PFIZER INC
COM
717081103
BBG001S5V466
449119
8765
SH
SOLE
0
0
8765
PROCTER AND GAMBLE CO
COM
742718109
BBG001S5V4L9
465043
3068
SH
SOLE
0
0
3068
SCHWAB STRATEGIC TR
EMRG MKTEQ ETF
808524706
BBG001T6L7D9
7542975
318672
SH
SOLE
0
0
318672
SCHWAB STRATEGIC TR
INTL EQTY ETF
808524805
BBG001T5XQY3
9718098
301711
SH
SOLE
0
0
301711
SCHWAB STRATEGIC TR
INTL SCEQT ETF
808524888
BBG001T6L7C0
6058491
192516
SH
SOLE
0
0
192516
SCHWAB STRATEGIC TR
SHT TM US TRES
808524862
BBG001T9F795
208286
4318
SH
SOLE
0
0
4318
SCHWAB STRATEGIC TR
US AGGREGATE B
808524839
BBG001WBMLH8
601048
13166
SH
SOLE
0
0
13166
SCHWAB STRATEGIC TR
US LCAP GR ETF
808524300
BBG001T66WN0
3114539
56057
SH
SOLE
0
0
56057
SCHWAB STRATEGIC TR
US LCAP VA ETF
808524409
BBG001T66WQ7
6859943
103907
SH
SOLE
0
0
103907
SCHWAB STRATEGIC TR
US LRG CAP ETF
808524201
BBG001T5XQV6
7481941
165713
SH
SOLE
0
0
165713
SCHWAB STRATEGIC TR
US MID-CAP ETF
808524508
BBG001V036R6
6511669
99248
SH
SOLE
0
0
99248
SCHWAB STRATEGIC TR
US REIT ETF
808524847
BBG001V039G2
197013
10213
SH
SOLE
0
0
10213
SCHWAB STRATEGIC TR
US SML CAP ETF
808524607
BBG001T5XQW5
4422669
109175
SH
SOLE
0
0
109175
SELECT SECTOR SPDR TR
SBI CONS STPLS
81369Y308
BBG001S7T107
223650
3000
SH
SOLE
0
0
3000
SPDR INDEX SHS FDS
DJ GLB RL ES ETF
78463X749
BBG001T2P370
607812
14861
SH
SOLE
0
0
14861
SPDR INDEX SHS FDS
S&P INTL SMLCP
78463X871
BBG001SRXRK9
572377
19462
SH
SOLE
0
0
19462
SPDR S&P 500 ETF TR
TR UNIT
78462F103
BBG001S72SM3
1612707
4217
SH
SOLE
0
0
4217
SPDR S&P MIDCAP 400 ETF TR
UTSER1 S&PDCRP
78467Y107
BBG001S63NQ1
307296
694
SH
SOLE
0
0
694
UNITEDHEALTH GROUP INC
COM
91324P102
BBG001S6WCJ1
1689453
3187
SH
SOLE
0
0
3187
VANGUARD BD INDEX FDS
SHORT TRM BOND
921937827
BBG001ST39Q2
616178
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SH
SOLE
0
0
8185
VANGUARD BD INDEX FDS
TOTAL BND MRKT
921937835
BBG001SK7DK4
362274
5043
SH
SOLE
0
0
5043
VANGUARD INDEX FDS
GROWTH ETF
922908736
BBG001SHTTS4
275977
1295
SH
SOLE
0
0
1295
VANGUARD INDEX FDS
MID CAP ETF
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BBG001SHVTS1
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SH
SOLE
0
0
48665
VANGUARD INDEX FDS
S&P 500 ETF SHS
922908363
BBG001TC6MC1
1071726
3050
SH
SOLE
0
0
3050
VANGUARD INDEX FDS
SM CP VAL ETF
922908611
BBG001SHVTR2
724922
4565
SH
SOLE
0
0
4565
VANGUARD INDEX FDS
SMALL CP ETF
922908751
BBG001SHTTV0
2253016
12275
SH
SOLE
0
0
12275
VANGUARD INTL EQUITY INDEX F
ALLWRLD EX US
922042775
BBG001SP7T00
1045510
20852
SH
SOLE
0
0
20852
VANGUARD INTL EQUITY INDEX F
FTSE EMR MKT ETF
922042858
BBG001SHTTZ6
1832118
47001
SH
SOLE
0
0
47001
VANGUARD INTL EQUITY INDEX F
FTSE EUROPE ETF
922042874
BBG001SHTV18
288137
5197
SH
SOLE
0
0
5197
VANGUARD INTL EQUITY INDEX F
FTSE SMCAP ETF
922042718
BBG001T0SKD6
444756
4326
SH
SOLE
0
0
4326
VANGUARD INTL EQUITY INDEX F
TT WRLD ST ETF
922042742
BBG001T2YZG9
945231
10967
SH
SOLE
0
0
10967
VANGUARD MALVERN FDS
STRM INFPROIDX
922020805
BBG003H12XS7
249525
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SH
SOLE
0
0
5342
VANGUARD MUN BD FDS
TAX EXEMPT BD
922907746
BBG009THVRX1
279668
5651
SH
SOLE
0
0
5651
VANGUARD SCOTTSDALE FDS
VNG RUS1000GRW
92206C680
BBG001TCH518
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166183
SH
SOLE
0
0
166183
VANGUARD SCOTTSDALE FDS
VNG RUS1000VAL
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BBG001TCH581
6396958
96079
SH
SOLE
0
0
96079
VANGUARD SCOTTSDALE FDS
VNG RUS2000IDX
92206C664
BBG001TCH7W0
222791
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SH
SOLE
0
0
3166
VANGUARD TAX-MANAGED FDS
VAN FTSE DEV MKT
921943858
BBG001SSPWL4
434301
10348
SH
SOLE
0
0
10348
VANGUARD WORLD FD
MEGA CAP INDEX
921910873
BBG001T0Y6Y7
1865384
14089
SH
SOLE
0
0
14089