<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/schedule13D" xmlns:com="http://www.sec.gov/edgar/common">
<headerData>
<submissionType>SCHEDULE 13D/A</submissionType>
<previousAccessionNumber>0000929638-19-000435</previousAccessionNumber>
<filerInfo>
<filer>
<filerCredentials>
<cik>0001409888</cik>
<ccc>XXXXXXXX</ccc>
</filerCredentials>
</filer>
<liveTestFlag>LIVE</liveTestFlag>



</filerInfo>
</headerData>
<formData>
<coverPageHeader>
<amendmentNo>28</amendmentNo>
<securitiesClassTitle>Common Stock, $0.01 par value per share</securitiesClassTitle>
<dateOfEvent>12/22/2025</dateOfEvent>
<previouslyFiledFlag>false</previouslyFiledFlag>
<issuerInfo>
<issuerCIK>0001747079</issuerCIK>
<issuerCUSIP>05875B304</issuerCUSIP>
<issuerName>Bally's Corp</issuerName>
<address>
<com:street1>767 Fifth Avenue, 12th Floor</com:street1>
<com:city>New York</com:city>
<com:stateOrCountry>X1</com:stateOrCountry>
<com:zipCode>10153</com:zipCode>
</address>
</issuerInfo>
<authorizedPersons>
<notificationInfo>
<personName>Joseph Mause</personName>
<personPhoneNum>212-257-4701</personPhoneNum>
<personAddress>
<com:street1>Standard General L.P.</com:street1>
<com:street2>767 Fifth Avenue, 12th Floor</com:street2>
<com:city>New York</com:city>
<com:stateOrCountry>NY</com:stateOrCountry>
<com:zipCode>10153</com:zipCode>
</personAddress>
</notificationInfo>
</authorizedPersons>
</coverPageHeader>
<reportingPersons>
<reportingPersonInfo>
<reportingPersonCIK>0001409888</reportingPersonCIK>
<reportingPersonName>Standard General L.P.</reportingPersonName>
<memberOfGroup>b</memberOfGroup>
<fundType>AF</fundType>
<citizenshipOrOrganization>DE</citizenshipOrOrganization>
<sharedVotingPower>32480973</sharedVotingPower>
<sharedDispositivePower>32480973</sharedDispositivePower>
<aggregateAmountOwned>32480973</aggregateAmountOwned>
<isAggregateExcludeShares>N</isAggregateExcludeShares>
<percentOfClass>66.07</percentOfClass>
<typeOfReportingPerson>IA</typeOfReportingPerson>
</reportingPersonInfo>
<reportingPersonInfo>
<reportingPersonCIK>0001418202</reportingPersonCIK>
<reportingPersonName>Kim Soohyung</reportingPersonName>
<memberOfGroup>b</memberOfGroup>
<fundType>AF</fundType>
<citizenshipOrOrganization>X1</citizenshipOrOrganization>
<soleVotingPower>61053</soleVotingPower>
<sharedVotingPower>32480973</sharedVotingPower>
<soleDispositivePower>61053</soleDispositivePower>
<sharedDispositivePower>32480973</sharedDispositivePower>
<aggregateAmountOwned>32542026</aggregateAmountOwned>
<isAggregateExcludeShares>N</isAggregateExcludeShares>
<percentOfClass>66.19</percentOfClass>
<typeOfReportingPerson>IN</typeOfReportingPerson>
<typeOfReportingPerson>HC</typeOfReportingPerson>
</reportingPersonInfo>
</reportingPersons>
<items1To7>
<item1>
<securityTitle>Common Stock, $0.01 par value per share</securityTitle>
<issuerName>Bally's Corp</issuerName>
<issuerPrincipalAddress>
<com:street1>767 Fifth Avenue, 12th Floor</com:street1>
<com:city>New York</com:city>
<com:stateOrCountry>X1</com:stateOrCountry>
<com:zipCode>10153</com:zipCode>
</issuerPrincipalAddress>
<commentText>This Amendment No. 28 to Schedule 13D (the "Amendment") relates to Common Stock, par value $0.01 per share ("Common Stock"), of Bally's Corporation, a Delaware corporation (the "Issuer" or the "Company"). This Amendment is being filed to amend the Schedule 13D that was originally filed on March 29, 2019 and amended on June 26, 2019, July 15, 2019, August 2, 2019, November 19, 2019, February 13, 2020, February 20, 2020, August 7, 2020, September 17, 2020, November 20, 2020, December 15, 2020, March 30, 2021, April 6, 2021, April 16, 2021, April 22, 2021, August 11, 2021, October 8, 2021, December 9, 2021, January 25, 2022, May 5, 2022, July 15, 2022, July 29, 2022, March 11, 2024, March 19, 2024, July 26, 2024, October 18, 2024, February 7, 2025, and September 17, 2025 (as amended, the "Schedule 13D"). Unless otherwise indicated in this Amendment, all capitalized terms have the meanings ascribed to them in the Schedule 13D.&#13;
&#13;
This Amendment is being filed to amend and supplement Item 5 of the Schedule 13D as set forth below.</commentText>
</item1>
<item5>
<percentageOfClassSecurities>See Items 7-13 of the cover pages and Item 2 above.</percentageOfClassSecurities>
<numberOfShares>See Items 7-13 of the cover pages and Item 2 above.</numberOfShares>
<transactionDesc>On December 22, 2025, a private investment vehicle managed by Standard General transferred 623,875 shares of the Issuer's Common Stock to a third-party in repayment  of approximately $11.5M owing  under a promissory note held by the third-party.  The percentages reported herein are based on a statement in the Issuer's Form 10-Q, filed with the Securities and Exchange Commission on November 12, 2025, that there were 49,162,136 shares of the Issuer's Common Stock outstanding as of September 30, 2025.</transactionDesc>
<listOfShareholders>Not applicable.</listOfShareholders>
<date5PercentOwnership>Not applicable.</date5PercentOwnership>
</item5>
</items1To7>
<signatureInfo>
<signaturePerson>
<signatureReportingPerson>Standard General L.P.</signatureReportingPerson>
<signatureDetails>
<signature>/s/ Joseph Mause</signature>
<title>Joseph Mause, Chief Financial Officer</title>
<date>12/23/2025</date>
</signatureDetails>
</signaturePerson>
<signaturePerson>
<signatureReportingPerson>Kim Soohyung</signatureReportingPerson>
<signatureDetails>
<signature>/s/ Kim Soohyung</signature>
<title>Kim Soohyung</title>
<date>12/23/2025</date>
</signatureDetails>
</signaturePerson>
</signatureInfo>
</formData>
</edgarSubmission>
