<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/schedule13D" xmlns:com="http://www.sec.gov/edgar/common">
<headerData>
<submissionType>SCHEDULE 13D/A</submissionType>
<previousAccessionNumber>0000929638-19-000435</previousAccessionNumber>
<filerInfo>
<filer>
<filerCredentials>
<cik>0001409888</cik>
<ccc>XXXXXXXX</ccc>
</filerCredentials>
</filer>
<liveTestFlag>LIVE</liveTestFlag>



</filerInfo>
</headerData>
<formData>
<coverPageHeader>
<amendmentNo>26</amendmentNo>
<securitiesClassTitle>Common Stock, $0.01 par value per share</securitiesClassTitle>
<dateOfEvent>02/07/2025</dateOfEvent>
<previouslyFiledFlag>false</previouslyFiledFlag>
<issuerInfo>
<issuerCIK>0001747079</issuerCIK>
<issuerCUSIP>05875B106</issuerCUSIP>
<issuerName>Bally's Corp</issuerName>
<address>
<com:street1>100 WESTMINSTER STREET</com:street1>
<com:city>PROVIDENCE</com:city>
<com:stateOrCountry>RI</com:stateOrCountry>
<com:zipCode>02903</com:zipCode>
</address>
</issuerInfo>
<authorizedPersons>
<notificationInfo>
<personName>Joseph Mause</personName>
<personPhoneNum>212-257-4701</personPhoneNum>
<personAddress>
<com:street1>767 Fifth Avenue</com:street1>
<com:street2>12th Floor</com:street2>
<com:city>New York</com:city>
<com:stateOrCountry>NM</com:stateOrCountry>
<com:zipCode>10153</com:zipCode>
</personAddress>
</notificationInfo>
</authorizedPersons>
</coverPageHeader>
<reportingPersons>
<reportingPersonInfo>
<reportingPersonCIK>0001409888</reportingPersonCIK>
<reportingPersonName>Standard General L.P.</reportingPersonName>
<memberOfGroup>b</memberOfGroup>
<fundType>AF</fundType>
<citizenshipOrOrganization>DE</citizenshipOrOrganization>
<soleVotingPower>0</soleVotingPower>
<sharedVotingPower>35759744</sharedVotingPower>
<soleDispositivePower>0</soleDispositivePower>
<sharedDispositivePower>35759744</sharedDispositivePower>
<aggregateAmountOwned>35759744</aggregateAmountOwned>
<isAggregateExcludeShares>N</isAggregateExcludeShares>
<percentOfClass>73.7</percentOfClass>
<typeOfReportingPerson>IA</typeOfReportingPerson>
</reportingPersonInfo>
<reportingPersonInfo>
<reportingPersonCIK>0001418202</reportingPersonCIK>
<reportingPersonName>Kim Soohyung</reportingPersonName>
<memberOfGroup>b</memberOfGroup>
<fundType>AF</fundType>
<citizenshipOrOrganization>X1</citizenshipOrOrganization>
<soleVotingPower>28814</soleVotingPower>
<sharedVotingPower>35759744</sharedVotingPower>
<soleDispositivePower>28814</soleDispositivePower>
<sharedDispositivePower>35759744</sharedDispositivePower>
<aggregateAmountOwned>35788558</aggregateAmountOwned>
<isAggregateExcludeShares>N</isAggregateExcludeShares>
<percentOfClass>73.8</percentOfClass>
<typeOfReportingPerson>IN</typeOfReportingPerson>
<typeOfReportingPerson>HC</typeOfReportingPerson>
</reportingPersonInfo>
</reportingPersons>
<items1To7>
<item1>
<securityTitle>Common Stock, $0.01 par value per share</securityTitle>
<issuerName>Bally's Corp</issuerName>
<issuerPrincipalAddress>
<com:street1>100 WESTMINSTER STREET</com:street1>
<com:city>PROVIDENCE</com:city>
<com:stateOrCountry>RI</com:stateOrCountry>
<com:zipCode>02903</com:zipCode>
</issuerPrincipalAddress>
</item1>
<item5>
<transactionDesc>On February 7, 2025, the Reporting Persons became the beneficial owners of an additional 26,909,895 shares of the Issuer's Common Stock  issued in connection with the closing of the transactions contemplated by that certain Agreement and Plan of Merger, dated as of July 25, 2024, by and among SG Parent LLC, a Delaware limited liability company and affiliate of the Reporting Persons, The Queen Casino &amp; Entertainment, Inc., Epsilon Sub I, Inc., a wholly owned subsidiary of the Issuer, Epsilon Sub II, Inc., a wholly owned subsidiary of the Issuer, and SG CQ Gaming LLC.&#13;
&#13;
The percentages reported herein are based 48,488,879 shares of the Issuer's Common Stock outstanding as of February 7, 2025 as provided by  the Company.</transactionDesc>
</item5>
</items1To7>
<signatureInfo>
<signaturePerson>
<signatureReportingPerson>Standard General L.P.</signatureReportingPerson>
<signatureDetails>
<signature>/s/ Joseph Mause</signature>
<title>Joseph Mause Chief Financial Officer</title>
<date>02/11/2025</date>
</signatureDetails>
</signaturePerson>
<signaturePerson>
<signatureReportingPerson>Kim Soohyung</signatureReportingPerson>
<signatureDetails>
<signature>/s/ Soohyung Kim</signature>
<title>Soohyung Kim</title>
<date>02/11/2025</date>
</signatureDetails>
</signaturePerson>
</signatureInfo>
</formData>
</edgarSubmission>
