Consolidated Statements of Income - USD ($) shares in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Income Statement [Abstract]
Net sales	$ 1,068,719	$ 1,101,416	$ 891,390
Cost of sales	514,520	509,093	401,567
Gross profit	554,199	592,323	489,823
Operating expenses:
Fulfillment	36,654	31,804	21,322
Selling and distribution	197,052	190,419	133,506
Marketing	171,774	181,648	140,398
General and administrative	126,585	115,312	89,306
Total operating expenses	532,065	519,183	384,532
Income from operations	22,134	73,140	105,291
Other (income) expense, net	(15,627)	(3,476)	563
Income before income taxes	37,761	76,616	104,728
Provision for income taxes	9,614	17,919	4,888
Net income	$ 28,147	$ 58,697	$ 99,840
Earnings (net loss) per share of Class A and Class B common stock:
Basic	$ 0.39	$ 0.80	$ 1.38
Diluted	$ 0.38	$ 0.79	$ 1.34
Weighted average number of shares of Class A and Class B common stock outstanding:
Basic	72,961	73,314	72,513
Diluted	73,583	74,520	74,547