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Intangible Assets, Net (Tables)
12 Months Ended
Mar. 31, 2024
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of Intangible Assets

The following table summarizes the Group’s intangible assets, net:

 

 

As of March 31, 2023

 

 

Gross
carrying
amount

 

 

Accumulated
amortization

 

 

Accumulated
impairment
amount

 

 

Net carrying
amount

 

 

RMB

 

 

RMB

 

 

RMB

 

 

RMB

 

Domain name

 

 

12,247

 

 

 

(3,566

)

 

 

(8,667

)

 

 

14

 

Trademarks

 

 

1,481

 

 

 

(641

)

 

 

 

 

 

840

 

Insurance agency license

 

 

2,848

 

 

 

(748

)

 

 

(2,100

)

 

 

 

Broadcasting license

 

 

86,667

 

 

 

(47,977

)

 

 

(38,690

)

 

 

 

Buyer and customer relationship

 

 

502,270

 

 

 

(475,937

)

 

 

(17,033

)

 

 

9,300

 

Brand(1)

 

 

184,470

 

 

 

(172,110

)

 

 

(12,360

)

 

 

 

Strategic business resources(2)

 

 

1,456,331

 

 

 

(1,456,331

)

 

 

 

 

 

 

Technology

 

 

32,840

 

 

 

(24,226

)

 

 

(6,214

)

 

 

2,400

 

Total

 

 

2,279,154

 

 

 

(2,181,536

)

 

 

(85,064

)

 

 

12,554

 

 

 

As of March 31, 2024

 

 

Gross
carrying
amount

 

 

Accumulated
amortization

 

 

Accumulated
impairment
amount

 

 

Net carrying
amount

 

 

RMB

 

 

RMB

 

 

RMB

 

 

RMB

 

Domain name

 

 

12,789

 

 

 

(3,635

)

 

 

(8,921

)

 

 

233

 

Trademarks

 

 

1,481

 

 

 

(765

)

 

 

 

 

 

716

 

Insurance agency license

 

 

2,848

 

 

 

(748

)

 

 

(2,100

)

 

 

 

Broadcasting license

 

 

86,667

 

 

 

(47,977

)

 

 

(38,690

)

 

 

 

Buyer and customer relationship

 

 

39,500

 

 

 

(14,562

)

 

 

(24,938

)

 

 

 

Technology

 

 

9,900

 

 

 

(3,660

)

 

 

(6,240

)

 

 

 

Total

 

 

153,185

 

 

 

(71,347

)

 

 

(80,889

)

 

 

949

 

 

(1)
Brand was acquired through the Group’s acquisitions with Aimei and Meiliworks (Note 1(a)).
(2)
Strategic business resources were acquired through a business cooperation agreement the Company entered into with Tencent in July 2018. Pursuant to the agreement, Tencent offered the Company traffic support through Tencent’s online platform and provided the Company certain intellectual property resources to promote and advertise the Company’s products and brands.
Schedule of Amortization Expense

As of March 31, 2024, amortization expense related to the intangible assets for future periods are estimated to be as follows:

 

For the years ended March 31,

 

RMB

 

2025

 

 

238

 

2026

 

 

176

 

2027

 

 

156

 

2028

 

 

127

 

2029

 

 

102

 

Thereafter

 

 

150

 

 

 

949