REVENUE - Loyalty Program (Details) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2025	Mar. 31, 2024
Change in Contract with Customer, Liability [Roll Forward]
Balance – January 1	$ 176,899
Balance – March 31	130,025
Loyalty Program Liabilities
Change in Contract with Customer, Liability [Roll Forward]
Balance – January 1	14,601	$ 13,737
Loyalty Points Earned	2,635	2,430
Loyalty Points Redeemed	(3,136)	(3,099)
Balance – March 31	$ 14,100	$ 13,068