Revenue and Deferred Revenue

9 Months Ended

Sep. 30, 2022

Revenue from Contract with Customer [Abstract]

Revenue and Deferred Revenue

3. Revenue and Deferred Revenue

Disaggregated revenue

Revenue by sales channel was as follows:

	Three Months Ended September 30,				Nine Months Ended September 30,
(in thousands)	2022		2021		2022		2021
Self-serve revenue	$	74,629	$	77,134	$	226,488	$	223,708
Sales-assisted revenue		46,746		37,620		132,036		102,736
Revenue	$	121,375	$	114,754	$	358,524	$	326,444

Self-serve revenues are generated from products purchased independently through our website.

Sales-assisted revenues are generated from products sold to organizations through our sales team.

In addition, see Note 4 for information regarding the Company’s revenue by geographic area.

Deferred revenue

The Company recognized into revenue $96.5 million and $185.6 million during the three and nine months ended September 30, 2022, respectively, and $86.7 million and $156.6 million during the three and nine months ended September 30, 2021, respectively, that was included in the deferred revenue balances at the beginning of each respective period.

Transaction price allocated to the remaining performance obligations

As of September 30, 2022, future estimated revenue related to non-cancelable performance obligations that are unsatisfied or partially unsatisfied at the end of the reporting period was $244.5 million. The substantial majority of the unsatisfied performance obligations will be satisfied over the next twelve months.