Chief Compliance Officer

0001580642-20-002762.txt : 20200729 0001580642-20-002762.hdr.sgml : 20200729 20200729142310 ACCESSION NUMBER: 0001580642-20-002762 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20200630 FILED AS OF DATE: 20200729 DATE AS OF CHANGE: 20200729 EFFECTIVENESS DATE: 20200729 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Lucia Wealth Services, LLC CENTRAL INDEX KEY: 0001730471 IRS NUMBER: 271742056 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-18394 FILM NUMBER: 201056917 BUSINESS ADDRESS: STREET 1: 13520 EVENING CREEK DRIVE N STREET 2: SUITE 300 CITY: SAN DIEGO STATE: CA ZIP: 92128 BUSINESS PHONE: 800-644-1150 MAIL ADDRESS: STREET 1: 13520 EVENING CREEK DRIVE N STREET 2: SUITE 300 CITY: SAN DIEGO STATE: CA ZIP: 92128 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001730471 XXXXXXXX 06-30-2020 06-30-2020 false Lucia Wealth Services, LLC

13520 Evening Creek Drive N Suite 300 San Diego CA 92128

13F HOLDINGS REPORT 028-18394 N Viktoria Palermo Chief Compliance Officer 800-644-1150-1277 /s/ Viktoria Palermo San Diego CA 07-29-2020 0 176 378399 INFORMATION TABLE 2 infotable.xml GENERAL ELECTRIC CO COM 369604103 3 410 SH SOLE 0 0 410 SPDR SER TR BLOMBERG BRC INV 78468R200 5815 190786 SH SOLE 0 0 190786 PFIZER INC COM 717081103 105 3221 SH SOLE 0 0 3221 VANGUARD TAX-MANAGED FDS FTSE DEV MKT ETF 921943858 400 10322 SH SOLE 0 0 10322 DIGITAL RLTY TR INC COM 253868103 690 4858 SH SOLE 0 0 4858 ISHARES SILVER TR ISHARES 46428Q109 9 553 SH SOLE 0 0 553 SPDR S&P 500 ETF TR TR UNIT 78462F103 1874 6076 SH SOLE 0 0 6076 DISNEY WALT CO COM DISNEY 254687106 764 6850 SH SOLE 0 0 6850 PEPSICO INC COM 713448108 28 211 SH SOLE 0 0 211 AON PLC SHS CL A G0403H108 900 4675 SH SOLE 0 0 4675 ISHARES TR SELECT DIVID ETF 464287168 838 10382 SH SOLE 0 0 10382 PREFERRED APT CMNTYS INC COM 74039L103 61 8090 SH SOLE 0 0 8090 ADOBE INC COM 00724F101 1867 4288 SH SOLE 0 0 4288 ABBOTT LABS COM 002824100 817 8932 SH SOLE 0 0 8932 COSTCO WHSL CORP NEW COM 22160K105 53 174 SH SOLE 0 0 174 SELECT SECTOR SPDR TR SBI CONS STPLS 81369Y308 176 3000 SH SOLE 0 0 3000 GOLDMAN SACHS ETF TR ACTIVEBETA US LG 381430503 806 12880 SH SOLE 0 0 12880 NEXTERA ENERGY INC COM 65339F101 563 2345 SH SOLE 0 0 2345 SPDR SER TR BLOOMBERG BRCLYS 78468R622 2935 29009 SH SOLE 0 0 29009 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 1139 5305 SH SOLE 0 0 5305 LOWES COS INC COM 548661107 1287 9522 SH SOLE 0 0 9522 QUALCOMM INC COM 747525103 459 5029 SH SOLE 0 0 5029 TARGET CORP COM 87612E106 677 5648 SH SOLE 0 0 5648 UNION PAC CORP COM 907818108 407 2406 SH SOLE 0 0 2406 NOVO-NORDISK A S ADR 670100205 909 13888 SH SOLE 0 0 13888 AT&T INC COM 00206R102 91 3016 SH SOLE 0 0 3016 AMAZON COM INC COM 023135106 739 268 SH SOLE 0 0 268 APPLE INC COM 037833100 19943 54669 SH SOLE 0 0 54669 MERCK & CO. INC COM 58933Y105 15907 205702 SH SOLE 0 0 205702 NUVEEN PFD & INCM SECURTIES COM 67072C105 59 7000 SH SOLE 0 0 7000 INTERCONTINENTAL EXCHANGE IN COM 45866F104 730 7969 SH SOLE 0 0 7969 PROCTER AND GAMBLE CO COM 742718109 28 236 SH SOLE 0 0 236 VANGUARD INDEX FDS GROWTH ETF 922908736 655 3240 SH SOLE 0 0 3240 GLOBAL NET LEASE INC COM NEW 379378201 33 1959 SH SOLE 0 0 1959 SCIPLAY CORP CL A 809087109 163 10988 SH SOLE 0 0 10988 FIRST TR EXCH TRADED FD III HORIZON DMST ETF 33739P889 14239 560141 SH SOLE 0 0 560141 BOEING CO COM 097023105 70 383 SH SOLE 0 0 383 REALTY INCOME CORP COM 756109104 64 1070 SH SOLE 0 0 1070 WALMART INC COM 931142103 89 745 SH SOLE 0 0 745 SSGA ACTIVE ETF TR SPDR TR TACTIC 78467V848 4944 99788 SH SOLE 0 0 99788 ULTA BEAUTY INC COM 90384S303 172 845 SH SOLE 0 0 845 INTEL CORP COM 458140100 875 14628 SH SOLE 0 0 14628 SPDR SER TR PORTFLI INTRMDIT 78464A672 4911 147820 SH SOLE 0 0 147820 ISHARES TR MULTIFACTOR USA 46434V282 267 8597 SH SOLE 0 0 8597 FLEXSHARES TR QUALT DIVD IDX 33939L860 97 2300 SH SOLE 0 0 2300 IQVIA HLDGS INC COM 46266C105 986 6947 SH SOLE 0 0 6947 SPDR INDEX SHS FDS S&P INTL SMLCP 78463X871 1408 51476 SH SOLE 0 0 51476 JPMORGAN CHASE & CO COM 46625H100 211 2245 SH SOLE 0 0 2245 FS KKR CAPITAL CORP COM 302635206 161 11504 SH SOLE 0 0 11504 COMCAST CORP NEW CL A 20030N101 795 20394 SH SOLE 0 0 20394 FIRST TRUST LRGCP GWT ALPHAD COM SHS 33735K108 2948 38479 SH SOLE 0 0 38479 CISCO SYS INC COM 17275R102 234 5009 SH SOLE 0 0 5009 EXXON MOBIL CORP COM 30231G102 288 6434 SH SOLE 0 0 6434 ROCKWELL AUTOMATION INC COM 773903109 8 36 SH SOLE 0 0 36 BRISTOL-MYERS SQUIBB CO COM 110122108 1869 31788 SH SOLE 0 0 31788 ANALOG DEVICES INC COM 032654105 698 5692 SH SOLE 0 0 5692 ISHARES TR RUS 2000 GRW ETF 464287648 51 245 SH SOLE 0 0 245 SPDR SER TR S&P 600 SMCP VAL 78464A300 1078 21956 SH SOLE 0 0 21956 TAKE-TWO INTERACTIVE SOFTWAR COM 874054109 1589 11382 SH SOLE 0 0 11382 BROADCOM INC COM 11135F101 642 2035 SH SOLE 0 0 2035 SPDR SER TR PORTFOLIO LN TSR 78464A664 6356 135489 SH SOLE 0 0 135489 CHEVRON CORP NEW COM 166764100 122 1362 SH SOLE 0 0 1362 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 1529 8565 SH SOLE 0 0 8565 ALIBABA GROUP HLDG LTD SPONSORED ADS 01609W102 1157 5364 SH SOLE 0 0 5364 COLONY CR REAL ESTATE INC COM CL A 19625T101 6 852 SH SOLE 0 0 852 INCYTE CORP COM 45337C102 1127 10836 SH SOLE 0 0 10836 ABBVIE INC COM 00287Y109 1080 10999 SH SOLE 0 0 10999 HERSHEY CO COM 427866108 12180 93967 SH SOLE 0 0 93967 BROADRIDGE FINL SOLUTIONS IN COM 11133T103 19350 153344 SH SOLE 0 0 153344 FIRST TR EXCHANGE-TRADED ALP SML CP GRW ALP 33737M300 2508 59134 SH SOLE 0 0 59134 VISA INC COM CL A 92826C839 563 2916 SH SOLE 0 0 2916 ZYNGA INC CL A 98986T108 1162 121840 SH SOLE 0 0 121840 INVESCO EXCH TRADED FD TR II PFD ETF 46138E511 49 3500 SH SOLE 0 0 3500 SPDR SER TR PORTFOLIO LN COR 78464A367 1042 32885 SH SOLE 0 0 32885 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 2375 20270 SH SOLE 0 0 20270 KIMBERLY CLARK CORP COM 494368103 15229 107741 SH SOLE 0 0 107741 VANGUARD SCOTTSDALE FDS MORTG-BACK SEC 92206C771 314 5779 SH SOLE 0 0 5779 LILLY ELI & CO COM 532457108 307 1871 SH SOLE 0 0 1871 NUVEEN CA QUALTY MUN INCOME COM 67066Y105 3 205 SH SOLE 0 0 205 FIRST TR EXCHANGE-TRADED FD BUYWRIT INCM ETF 33738R308 1082 55551 SH SOLE 0 0 55551 FACEBOOK INC CL A 30303M102 1550 6828 SH SOLE 0 0 6828 SPDR SER TR S&P BIOTECH 78464A870 149 1335 SH SOLE 0 0 1335 CYBERARK SOFTWARE LTD SHS M2682V108 1704 17161 SH SOLE 0 0 17161 SELECT SECTOR SPDR TR SBI INT-FINL 81369Y605 180 7800 SH SOLE 0 0 7800 GOLDMAN SACHS BDC INC SHS 38147U107 97 6000 SH SOLE 0 0 6000 TJX COS INC NEW COM 872540109 660 13052 SH SOLE 0 0 13052 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 638 6103 SH SOLE 0 0 6103 VIACOMCBS INC CL B 92556H206 15753 675509 SH SOLE 0 0 675509 FIRST TR VALUE LINE DIVID IN SHS 33734H106 3143 103665 SH SOLE 0 0 103665 AUTOMATIC DATA PROCESSING IN COM 053015103 11299 75891 SH SOLE 0 0 75891 KKR & CO INC COM 48251W104 681 22062 SH SOLE 0 0 22062 SKYWORKS SOLUTIONS INC COM 83088M102 699 5464 SH SOLE 0 0 5464 HOME DEPOT INC COM 437076102 916 3655 SH SOLE 0 0 3655 BERKSHIRE HATHAWAY INC DEL CL A 084670108 1337 5 SH SOLE 0 0 5 SSGA ACTIVE ETF TR MFS SYS GWT EQ 78467V889 3455 35551 SH SOLE 0 0 35551 GLAXOSMITHKLINE PLC SPONSORED ADR 37733W105 16 386 SH SOLE 0 0 386 SALESFORCE COM INC COM 79466L302 1410 7525 SH SOLE 0 0 7525 VANGUARD SCOTTSDALE FDS TOTAL CORP BND 92206C573 257 2797 SH SOLE 0 0 2797 VANGUARD INDEX FDS TOTAL STK MKT 922908769 3780 24146 SH SOLE 0 0 24146 SPDR INDEX SHS FDS S&P EMKTSC ETF 78463X756 1521 37264 SH SOLE 0 0 37264 ISHARES GOLD TRUST ISHARES 464285105 21 1262 SH SOLE 0 0 1262 ALTRIA GROUP INC COM 02209S103 50 1275 SH SOLE 0 0 1275 AMERICAN FIN TR INC COM CLASS A 02607T109 60 7591 SH SOLE 0 0 7591 CHUBB LIMITED COM H1467J104 974 7692 SH SOLE 0 0 7692 SPDR SER TR SPDR BLOOMBERG 78468R663 1844 20146 SH SOLE 0 0 20146 LOCKHEED MARTIN CORP COM 539830109 908 2487 SH SOLE 0 0 2487 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 41 525 SH SOLE 0 0 525 WELLS FARGO CO NEW COM 949746101 122 4784 SH SOLE 0 0 4784 COCA COLA CO COM 191216100 385 8612 SH SOLE 0 0 8612 INTERNATIONAL BUSINESS MACHS COM 459200101 8410 69635 SH SOLE 0 0 69635 UNITEDHEALTH GROUP INC COM 91324P102 196 666 SH SOLE 0 0 666 VENTAS INC COM 92276F100 81 2200 SH SOLE 0 0 2200 NVIDIA CORPORATION COM 67066G104 18 47 SH SOLE 0 0 47 SPDR SER TR PORTFLI MORTGAGE 78464A383 6621 247130 SH SOLE 0 0 247130 AMGEN INC COM 031162100 138 587 SH SOLE 0 0 587 INVESCO QQQ TR UNIT SER 1 46090E103 118 477 SH SOLE 0 0 477 SOUTHERN CO COM 842587107 47 910 SH SOLE 0 0 910 ECOLAB INC COM 278865100 13 65 SH SOLE 0 0 65 3M CO COM 88579Y101 65 417 SH SOLE 0 0 417 ISHARES TR S&P 500 GRWT ETF 464287309 17 80 SH SOLE 0 0 80 VERIZON COMMUNICATIONS INC COM 92343V104 91 1644 SH SOLE 0 0 1644 AMERICAN ELEC PWR CO INC COM 025537101 41 509 SH SOLE 0 0 509 SPROTT PHYSICAL GOLD TR UNIT 85207H104 7135 498634 SH SOLE 0 0 498634 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 393 1387 SH SOLE 0 0 1387 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 45 800 SH SOLE 0 0 800 NORTHROP GRUMMAN CORP COM 666807102 636 2070 SH SOLE 0 0 2070 NETEASE INC SPONSORED ADS 64110W102 733 1706 SH SOLE 0 0 1706 MICROSOFT CORP COM 594918104 21521 105748 SH SOLE 0 0 105748 SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 224 3026 SH SOLE 0 0 3026 WP CAREY INC COM 92936U109 84 1242 SH SOLE 0 0 1242 STARBUCKS CORP COM 855244109 169 2303 SH SOLE 0 0 2303 YANDEX N V SHS CLASS A N97284108 981 19609 SH SOLE 0 0 19609 SPDR GOLD TR GOLD SHS 78463V107 146 870 SH SOLE 0 0 870 RAYTHEON TECHNOLOGIES CORP COM 75513E101 201 3262 SH SOLE 0 0 3262 MCCORMICK & CO INC COM NON VTG 579780206 6213 34630 SH SOLE 0 0 34630 MOLSON COORS BEVERAGE CO CL B 60871R209 14 413 SH SOLE 0 0 413 PRINCIPAL FINANCIAL GROUP IN COM 74251V102 750 18058 SH SOLE 0 0 18058 APPLIED MATLS INC COM 038222105 1601 26481 SH SOLE 0 0 26481 MCDONALDS CORP COM 580135101 151 819 SH SOLE 0 0 819 SELECT SECTOR SPDR TR SBI HEALTHCARE 81369Y209 342 3418 SH SOLE 0 0 3418 SPDR SER TR PRTFLO S&P500 GW 78464A409 207 4613 SH SOLE 0 0 4613 ALPHABET INC CAP STK CL A 02079K305 123 87 SH SOLE 0 0 87 CERNER CORP COM 156782104 1087 15851 SH SOLE 0 0 15851 FIRST TR EXCHANGE-TRADED FD FST LOW OPPT EFT 33739Q200 3109 60163 SH SOLE 0 0 60163 VERTEX PHARMACEUTICALS INC COM 92532F100 1101 3794 SH SOLE 0 0 3794 ICON PLC SHS G4705A100 1617 9601 SH SOLE 0 0 9601 CLOROX CO DEL COM 189054109 10707 48809 SH SOLE 0 0 48809 HONEYWELL INTL INC COM 438516106 386 2672 SH SOLE 0 0 2672 SPDR INDEX SHS FDS PORTFOLIO DEVLPD 78463X889 2875 104085 SH SOLE 0 0 104085 ALPHABET INC CAP STK CL C 02079K107 13897 9831 SH SOLE 0 0 9831 INVESCO ACTIVELY MANAGED ETF VAR RATE INVT 46090A879 7921 321850 SH SOLE 0 0 321850 FISERV INC COM 337738108 1004 10286 SH SOLE 0 0 10286 WISDOMTREE TR US MIDCAP DIVID 97717W505 323 11400 SH SOLE 0 0 11400 CHIPOTLE MEXICAN GRILL INC COM 169656105 603 573 SH SOLE 0 0 573 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 259 6528 SH SOLE 0 0 6528 VANGUARD SCOTTSDALE FDS INTER TERM TREAS 92206C706 262 3707 SH SOLE 0 0 3707 ISHARES TR USA QUALITY FCTR 46432F339 236 2456 SH SOLE 0 0 2456 SPDR SER TR S&P DIVID ETF 78464A763 1173 12859 SH SOLE 0 0 12859 UNITED PARCEL SERVICE INC CL B 911312106 1045 9395 SH SOLE 0 0 9395 ISHARES TR CORE S&P500 ETF 464287200 382 1235 SH SOLE 0 0 1235 VANGUARD CHARLOTTE FDS INTL BD IDX ETF 92203J407 98 1689 SH SOLE 0 0 1689 FIRST TR EXCHANGE TRADED FD CLOUD COMPUTING 33734X192 3015 40474 SH SOLE 0 0 40474 AFLAC INC COM 001055102 727 20190 SH SOLE 0 0 20190 INTUIT COM 461202103 680 2296 SH SOLE 0 0 2296 SEMPRA ENERGY COM 816851109 96 815 SH SOLE 0 0 815 MEDTRONIC PLC SHS G5960L103 935 10194 SH SOLE 0 0 10194 SPDR SER TR S&P 400 MDCP GRW 78464A821 1856 34506 SH SOLE 0 0 34506 ISHARES TR ULTR SH TRM BD 46434V878 222 4400 SH SOLE 0 0 4400 AKAMAI TECHNOLOGIES INC COM 00971T101 1190 11113 SH SOLE 0 0 11113 JOHNSON & JOHNSON COM 478160104 25749 183098 SH SOLE 0 0 183098 KELLOGG CO COM 487836108 10670 161520 SH SOLE 0 0 161520 LULULEMON ATHLETICA INC COM 550021109 914 2929 SH SOLE 0 0 2929 PAYPAL HLDGS INC COM 70450Y103 1456 8356 SH SOLE 0 0 8356 CROWN CASTLE INTL CORP NEW COM 22822V101 2571 15362 SH SOLE 0 0 15362 LIBERTY ALL STAR EQUITY FD SH BEN INT 530158104 49 8635 SH SOLE 0 0 8635 S&P GLOBAL INC COM 78409V104 844 2563 SH SOLE 0 0 2563