Chief Compliance Officer

0001580642-19-000786.txt : 20190213 0001580642-19-000786.hdr.sgml : 20190213 20190213122859 ACCESSION NUMBER: 0001580642-19-000786 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20181231 FILED AS OF DATE: 20190213 DATE AS OF CHANGE: 20190213 EFFECTIVENESS DATE: 20190213 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Lucia Wealth Services, LLC CENTRAL INDEX KEY: 0001730471 IRS NUMBER: 271742056 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-18394 FILM NUMBER: 19595438 BUSINESS ADDRESS: STREET 1: 13520 EVENING CREEK DRIVE N STREET 2: SUITE 300 CITY: SAN DIEGO STATE: CA ZIP: 92128 BUSINESS PHONE: 800-644-1150 MAIL ADDRESS: STREET 1: 13520 EVENING CREEK DRIVE N STREET 2: SUITE 300 CITY: SAN DIEGO STATE: CA ZIP: 92128 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001730471 XXXXXXXX 12-31-2018 12-31-2018 false Lucia Wealth Services, LLC

13520 Evening Creek Drive N Suite 300 San Diego CA 92128

13F HOLDINGS REPORT 028-18394 N Viktoria Palermo Chief Compliance Officer 800-644-1150 /s/ Viktoria Palermo San Diego CA 02-12-2019 0 170 212601 INFORMATION TABLE 2 infotable.xml ISHARES TR MSCI EMG MKT ETF 464287234 47 1200 SH SOLE 0 0 1200 WELLTOWER INC COM 95040Q104 6 86 SH SOLE 0 0 86 3M CO COM 88579Y101 15 77 SH SOLE 0 0 77 MCDONALDS CORP COM 580135101 52 295 SH SOLE 0 0 295 MONDELEZ INTL INC CL A 609207105 3796 94823 SH SOLE 0 0 94823 STARBUCKS CORP COM 855244109 97 1510 SH SOLE 0 0 1510 ISHARES INC MLT FCTR EMG MKT 46434G889 4646 119968 SH SOLE 0 0 119968 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 16 300 SH SOLE 0 0 300 SYSCO CORP COM 871829107 813 12971 SH SOLE 0 0 12971 INTEL CORP COM 458140100 14 302 SH SOLE 0 0 302 CHECK POINT SOFTWARE TECH LT ORD M22465104 212 2062 SH SOLE 0 0 2062 WASTE MGMT INC DEL COM 94106L109 18 200 SH SOLE 0 0 200 WISDOMTREE TR US DIVID EX FNCL 97717W406 823 10689 SH SOLE 0 0 10689 HERSHEY CO COM 427866108 10192 95088 SH SOLE 0 0 95088 SWEDISH EXPT CR CORP ROG AGRI ETN22 870297603 56 9981 SH SOLE 0 0 9981 ISHARES TR S&P US PFD STK 464288687 112 3266 SH SOLE 0 0 3266 CLOROX CO DEL COM 189054109 6267 40657 SH SOLE 0 0 40657 LILLY ELI & CO COM 532457108 17 150 SH SOLE 0 0 150 EXXON MOBIL CORP COM 30231G102 61 898 SH SOLE 0 0 898 ALPHABET INC CAP STK CL C 02079K107 5057 4883 SH SOLE 0 0 4883 MELLANOX TECHNOLOGIES LTD SHS M51363113 1445 15645 SH SOLE 0 0 15645 NORTHROP GRUMMAN CORP COM 666807102 5 19 SH SOLE 0 0 19 MICROSOFT CORP COM 594918104 9762 96112 SH SOLE 0 0 96112 VANGUARD SCOTTSDALE FDS MORTG-BACK SEC 92206C771 1515 29432 SH SOLE 0 0 29432 VANGUARD GROUP DIV APP ETF 921908844 145 1476 SH SOLE 0 0 1476 CISCO SYS INC COM 17275R102 5 124 SH SOLE 0 0 124 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 172 2773 SH SOLE 0 0 2773 ISHARES GOLD TRUST ISHARES 464285105 4267 347167 SH SOLE 0 0 347167 VANGUARD INDEX FDS TOTAL STK MKT 922908769 2138 16750 SH SOLE 0 0 16750 MORGAN STANLEY COM NEW 617446448 887 22383 SH SOLE 0 0 22383 S&P GLOBAL INC COM 78409V104 343 2017 SH SOLE 0 0 2017 HOME DEPOT INC COM 437076102 1395 8120 SH SOLE 0 0 8120 ISHARES TR MULTIFACTOR INTL 46434V274 669 28223 SH SOLE 0 0 28223 VANECK VECTORS ETF TR PFD SECS EX FINL 92189F429 1363 76925 SH SOLE 0 0 76925 BERKSHIRE HATHAWAY INC DEL CL A 084670108 1530 5 SH SOLE 0 0 5 ISHARES TR CORE S&P500 ETF 464287200 132 525 SH SOLE 0 0 525 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 810 21260 SH SOLE 0 0 21260 HUMANA INC COM 444859102 773 2700 SH SOLE 0 0 2700 BROADCOM INC COM 11135F101 469 1843 SH SOLE 0 0 1843 SPDR SERIES TRUST BLOOMBERG BRCLYS 78464A417 242 7201 SH SOLE 0 0 7201 AERCAP HOLDINGS NV SHS N00985106 961 24274 SH SOLE 0 0 24274 ISHARES TR AGENCY BOND ETF 464288166 124 1103 SH SOLE 0 0 1103 BLACKROCK INC COM 09247X101 462 1176 SH SOLE 0 0 1176 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 120 590 SH SOLE 0 0 590 ALIBABA GROUP HLDG LTD SPONSORED ADS 01609W102 1612 11759 SH SOLE 0 0 11759 CARNIVAL CORP UNIT 99/99/9999 143658300 378 7665 SH SOLE 0 0 7665 KIMBERLY CLARK CORP COM 494368103 8244 72353 SH SOLE 0 0 72353 HONEYWELL INTL INC COM 438516106 319 2411 SH SOLE 0 0 2411 INVESCO EXCHNG TRADED FD TR DWA DEV MKTS 46138E875 165 7189 SH SOLE 0 0 7189 NXP SEMICONDUCTORS N V COM N6596X109 968 13203 SH SOLE 0 0 13203 UNITED TECHNOLOGIES CORP COM 913017109 325 3053 SH SOLE 0 0 3053 STANLEY BLACK & DECKER INC COM 854502101 278 2318 SH SOLE 0 0 2318 ALPS ETF TR ALERIAN MLP 00162Q866 131 15037 SH SOLE 0 0 15037 AON PLC SHS CL A G0408V102 229 1576 SH SOLE 0 0 1576 MOLSON COORS BREWING CO CL B 60871R209 4185 74521 SH SOLE 0 0 74521 ROYAL DUTCH SHELL PLC SPON ADR B 780259107 193 3221 SH SOLE 0 0 3221 DISNEY WALT CO COM DISNEY 254687106 660 6015 SH SOLE 0 0 6015 CHILDRENS PL INC COM 168905107 656 7279 SH SOLE 0 0 7279 SPDR SER TR NUVEEN BRC MUNIC 78468R721 477 9906 SH SOLE 0 0 9906 INVESCO EXCHANGE TRADED FD T S&P500 PUR GWT 46137V266 230 2311 SH SOLE 0 0 2311 CYBERARK SOFTWARE LTD SHS M2682V108 1340 18073 SH SOLE 0 0 18073 ISHARES TR MULTIFACTOR USA 46434V282 8021 287913 SH SOLE 0 0 287913 ULTA BEAUTY INC COM 90384S303 150 611 SH SOLE 0 0 611 AFLAC INC COM 001055102 468 10268 SH SOLE 0 0 10268 MERCK & CO INC COM 58933Y105 25 328 SH SOLE 0 0 328 VERIZON COMMUNICATIONS INC COM 92343V104 36 633 SH SOLE 0 0 633 ISHARES TR SELECT DIVID ETF 464287168 850 9516 SH SOLE 0 0 9516 ALTRIA GROUP INC COM 02209S103 41 829 SH SOLE 0 0 829 BRISTOL MYERS SQUIBB CO COM 110122108 501 9630 SH SOLE 0 0 9630 CHEVRON CORP NEW COM 166764100 168 1545 SH SOLE 0 0 1545 ALLERGAN PLC SHS G0177J108 910 6810 SH SOLE 0 0 6810 GLAXOSMITHKLINE PLC SPONSORED ADR 37733W105 5 134 SH SOLE 0 0 134 ROCKWELL AUTOMATION INC COM 773903109 5 36 SH SOLE 0 0 36 ECOLAB INC COM 278865100 10 65 SH SOLE 0 0 65 AMGEN INC COM 031162100 486 2498 SH SOLE 0 0 2498 AMAZON COM INC COM 023135106 210 140 SH SOLE 0 0 140 SPDR SER TR PORTFOLIO SH TSR 78468R101 2561 86591 SH SOLE 0 0 86591 JPMORGAN CHASE & CO COM 46625H100 46 470 SH SOLE 0 0 470 SCHWAB STRATEGIC TR US TIPS ETF 808524870 5694 106936 SH SOLE 0 0 106936 AMERICAN EXPRESS CO COM 025816109 1141 11973 SH SOLE 0 0 11973 NOVO-NORDISK A S ADR 670100205 186 4037 SH SOLE 0 0 4037 CHUBB LIMITED COM H1467J104 294 2278 SH SOLE 0 0 2278 SALESFORCE COM INC COM 79466L302 1602 11696 SH SOLE 0 0 11696 COSTCO WHSL CORP NEW COM 22160K105 814 3998 SH SOLE 0 0 3998 SOUTHERN CO COM 842587107 40 910 SH SOLE 0 0 910 INVESCO QQQ TR UNIT SER 1 46090E103 575 3729 SH SOLE 0 0 3729 WISDOMTREE TR US MIDCAP DIVID 97717W505 240 7600 SH SOLE 0 0 7600 CTRIP COM INTL LTD AMERICAN DEP SHS 22943F100 268 9886 SH SOLE 0 0 9886 BOEING CO COM 097023105 536 1663 SH SOLE 0 0 1663 UNITEDHEALTH GROUP INC COM 91324P102 71 285 SH SOLE 0 0 285 SCHWAB CHARLES CORP NEW COM 808513105 895 21540 SH SOLE 0 0 21540 TRAVELERS COMPANIES INC COM 89417E109 1634 13645 SH SOLE 0 0 13645 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 969 6874 SH SOLE 0 0 6874 GOLDMAN SACHS ETF TR EQUITY ETF 381430503 434 8630 SH SOLE 0 0 8630 COCA COLA CO COM 191216100 20 430 SH SOLE 0 0 430 VANGUARD SCOTTSDALE FDS INTER TERM TREAS 92206C706 585 9211 SH SOLE 0 0 9211 PALO ALTO NETWORKS INC COM 697435105 957 5082 SH SOLE 0 0 5082 ALEXION PHARMACEUTICALS INC COM 015351109 76 776 SH SOLE 0 0 776 VALERO ENERGY CORP NEW COM 91913Y100 310 4136 SH SOLE 0 0 4136 FS KKR CAPITAL CORP COM 302635107 351 67850 SH SOLE 0 0 67850 SSGA ACTIVE ETF TR SPDR TR TACTIC 78467V848 223 4717 SH SOLE 0 0 4717 HANCOCK JOHN PFD INCOME FD SH BEN INT 41013W108 3363 178483 SH SOLE 0 0 178483 VISA INC COM CL A 92826C839 358 2711 SH SOLE 0 0 2711 ARCHER DANIELS MIDLAND CO COM 039483102 286 6991 SH SOLE 0 0 6991 GLOBAL X FDS GLBL X MLP ETF 37950E473 1913 249383 SH SOLE 0 0 249383 BROADRIDGE FINL SOLUTIONS IN COM 11133T103 6471 67233 SH SOLE 0 0 67233 INTERCONTINENTAL EXCHANGE IN COM 45866F104 422 5608 SH SOLE 0 0 5608 MASTERCARD INCORPORATED CL A 57636Q104 1139 6039 SH SOLE 0 0 6039 PFIZER INC COM 717081103 387 8856 SH SOLE 0 0 8856 MARATHON PETE CORP COM 56585A102 1311 22217 SH SOLE 0 0 22217 CELGENE CORP COM 151020104 121 1888 SH SOLE 0 0 1888 TAKE-TWO INTERACTIVE SOFTWAR COM 874054109 1472 14304 SH SOLE 0 0 14304 PNC FINL SVCS GROUP INC COM 693475105 286 2443 SH SOLE 0 0 2443 ISHARES TR MULTIFACTOR USA 46434V290 6320 176442 SH SOLE 0 0 176442 ABBVIE INC COM 00287Y109 564 6121 SH SOLE 0 0 6121 ISHARES TR RUS 2000 GRW ETF 464287648 61 361 SH SOLE 0 0 361 XILINX INC COM 983919101 170 2000 SH SOLE 0 0 2000 ISHARES TR SHRT NAT MUN ETF 464288158 2538 24078 SH SOLE 0 0 24078 BANK AMER CORP COM 060505104 714 28990 SH SOLE 0 0 28990 APTIV PLC SHS G6095L109 851 13814 SH SOLE 0 0 13814 W P CAREY INC COM 92936U109 320 4900 SH SOLE 0 0 4900 VANGUARD MUN BD FD INC TAX EXEMPT BD 922907746 1488 29150 SH SOLE 0 0 29150 CONOCOPHILLIPS COM 20825C104 120 1919 SH SOLE 0 0 1919 PEPSICO INC COM 713448108 15 136 SH SOLE 0 0 136 HABIT RESTAURANTS INC COM CL A 40449J103 4309 410403 SH SOLE 0 0 410403 UNITED PARCEL SERVICE INC CL B 911312106 300 3080 SH SOLE 0 0 3080 ISHARES TR EAFE GRWTH ETF 464288885 411 5953 SH SOLE 0 0 5953 AMERICAN ELEC PWR INC COM 025537101 10 136 SH SOLE 0 0 136 JOHNSON & JOHNSON COM 478160104 13254 102708 SH SOLE 0 0 102708 INVESCO EXCHNG TRADED FD TR PFD ETF 46138E511 187 13851 SH SOLE 0 0 13851 AXIS CAPITAL HOLDINGS LTD SHS G0692U109 212 4115 SH SOLE 0 0 4115 RAYTHEON CO COM NEW 755111507 339 2213 SH SOLE 0 0 2213 AGEAGLE AERIAL SYS INC NEW COM 00848K101 2 4189 SH SOLE 0 0 4189 FACEBOOK INC CL A 30303M102 87 663 SH SOLE 0 0 663 ISHARES TR RUS 1000 VAL ETF 464287598 1236 11128 SH SOLE 0 0 11128 ISHARES TR RUSSELL 2000 ETF 464287655 890 6650 SH SOLE 0 0 6650 FLAHERTY & CRUMRINE DYN PFD SHS 33848W106 3057 150079 SH SOLE 0 0 150079 REALITY SHS ETF TR DIVS ETF 75605A108 3431 137240 SH SOLE 0 0 137240 AUTOMATIC DATA PROCESSING IN COM 053015103 7117 54282 SH SOLE 0 0 54282 SELECT SECTOR SPDR TR SBI HEALTHCARE 81369Y209 136 1568 SH SOLE 0 0 1568 REALITY SHS ETF TR DIVCON DIV ETF 75605A603 2909 121093 SH SOLE 0 0 121093 EOG RES INC COM 26875P101 639 7324 SH SOLE 0 0 7324 SPDR SERIES TRUST PORTFOLIO SHORT 78464A474 1512 50178 SH SOLE 0 0 50178 ALPHABET INC CAP STK CL A 02079K305 107 102 SH SOLE 0 0 102 KKR & CO INC CL A 48251W104 314 16001 SH SOLE 0 0 16001 NVIDIA CORP COM 67066G104 985 7381 SH SOLE 0 0 7381 FIRST TR VALUE LINE DIVID IN SHS 33734H106 199 6853 SH SOLE 0 0 6853 MCCORMICK & CO INC COM NON VTG 579780206 5639 40501 SH SOLE 0 0 40501 SELECT SECTOR SPDR TR ENERGY 81369Y506 46 810 SH SOLE 0 0 810 SELECT SECTOR SPDR TR SBI INT-FINL 81369Y605 71 3000 SH SOLE 0 0 3000 GENERAL ELECTRIC CO COM 369604103 4 500 SH SOLE 0 0 500 SPDR S&P 500 ETF TR TR UNIT 78462F103 1122 4491 SH SOLE 0 0 4491 QUALCOMM INC COM 747525103 166 2913 SH SOLE 0 0 2913 AMERICAN FIN TR INC COM CLASS A 02607T109 35 2611 SH SOLE 0 0 2611 LOCKHEED MARTIN CORP COM 539830109 6 23 SH SOLE 0 0 23 INVESCO ACTIVELY MANAGD ETF VAR RATE INVT 46090A879 2483 100810 SH SOLE 0 0 100810 GRAINGER W W INC COM 384802104 408 1445 SH SOLE 0 0 1445 VANECK VECTORS ETF TR HIGH YLD MUN ETF 92189H409 2488 40758 SH SOLE 0 0 40758 TARGET CORP COM 87612E106 323 4883 SH SOLE 0 0 4883 WELLS FARGO CO NEW COM 949746101 51 1104 SH SOLE 0 0 1104 SPDR SERIES TRUST S&P DIVID ETF 78464A763 987 11026 SH SOLE 0 0 11026 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 319 1387 SH SOLE 0 0 1387 APPLE INC COM 037833100 9104 57718 SH SOLE 0 0 57718 FEDEX CORP COM 31428X106 665 4125 SH SOLE 0 0 4125 ISHARES TR MSCI EAFE ETF 464287465 6 94 SH SOLE 0 0 94 INTERNATIONAL BUSINESS MACHS COM 459200101 21 181 SH SOLE 0 0 181 ICON PLC SHS G4705A100 942 7292 SH SOLE 0 0 7292 FORD MTR CO DEL COM PAR $0.01 345370860 50 6500 SH SOLE 0 0 6500 AT&T INC COM 00206R102 399 13965 SH SOLE 0 0 13965 SOUTHWEST AIRLS CO COM 844741108 84 1811 SH SOLE 0 0 1811