10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)
☒	QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended March 31, 2023

OR

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from _______ to ______

Commission file number: 001-38466

GOOSEHEAD INSURANCE, INC.

(Exact name of registrant as specified in its charter)

Delaware	82-3886022
(State or other jurisdiction of incorporation or organization)	(IRS Employer Identification No.)
1500 Solana Blvd, Building 4, Suite 4500
Westlake
Texas	76262
(Address of principal executive offices)	(Zip Code)

(469) 480-3669

(Registrant's telephone number, including area code)

Not applicable

(Former name or former address, if changed since last report)

Securities registered pursuant to Section 12(b) of the Act:

Title of Each Class	Trading Symbol(s)	Name of Each Exchange on Which Registered
Class A Common Stock, par value $.01 per share	GSHD	NASDAQ

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.   þ Yes o No

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).

þ Yes o No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large Accelerated Filer	☑	Accelerated filer	☐
Non-accelerated filer	☐	Smaller reporting company	☐
		Emerging growth company	☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). ☐ Yes ☑ No

As of April 24, 2023, there were 23,480,674 shares of Class A common stock outstanding and 14,047,138 shares of Class B common stock outstanding.

Table of contents

		Page
Part I
Item 1.	Condensed Consolidated Financial Statements (Unaudited)	5
Item 2.	Management's Discussion and Analysis of Financial Condition and Results of Operations	20
Item 3.	Quantitative and Qualitative Disclosures About Market Risk	32
Item 4.	Controls and Procedures	32
Part II
Item 1.	Legal Proceedings	33
Item 1A.	Risk Factors	33
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	33
Item 3.	Defaults Upon Senior Securities	33
Item 4.	Mine Safety Disclosures	33
Item 5.	Other Information	33
Item 6.	Exhibits	34
SIGNATURES		34

2

Commonly used defined terms

As used in this Quarterly Report on Form 10-Q ("Form 10-Q"), unless the context indicates or otherwise requires, the following terms have the following meanings:

•Ancillary Revenue: Revenue that is supplemental to our Core Revenue and Cost Recovery Revenue, Ancillary Revenue is unpredictable and often outside of the Company's control. Included in Ancillary Revenue are Contingent Commissions and other income.

•Agency Fees: Fees separate from commissions charged directly to clients for efforts performed in the issuance of new insurance policies.

•Annual Report on Form 10-K: The Company's annual report on Form 10-K for the fiscal year ended December 31, 2022.

•Carrier: An insurance company.

•Carrier Appointment: A contractual relationship with a Carrier.

•Client Retention: Calculated by comparing the number of all clients that had at least one policy in force twelve months prior to the date of measurement and still have at least one policy in force at the date of measurement.

•Contingent Commission: Revenue in the form of contractual payments from Carriers contingent upon several factors, including growth and profitability of the business placed with the Carrier.

•Core Revenue: The most predictable revenue stream for the Company, these revenues consist of New Business Revenue and Renewal Revenue. New Business Revenue is lower-margin, but fairly predictable. Renewal Revenue is higher-margin and very predictable.

•Cost Recovery Revenue: Revenue received by the Company associated with cost recovery efforts associated with selling and financing franchises. Included in Cost Recovery Revenue are Initial Franchise Fees and Interest Income.

•Franchise Agreement: Agreements governing our relationships with Franchisees.

•Franchisee: An individual or entity who has entered into a Franchise Agreement with us.

•GF: Goosehead Financial, LLC.

•Initial Franchise Fee: Contracted fees paid by Franchisees to compensate Goosehead for the training, onboarding and ongoing support of new franchise locations.

•LLC Unit: a limited liability company unit of Goosehead Financial, LLC.

•New Business Commission: Commissions received from Carriers relating to policies in their first term.

•New Business Revenue: New Business Commissions, Agency Fees, and New Business Royalty Fees.

•New Business Royalty Fees: Royalty Fees received from Franchisees relating to policies in their first term

•NPS: Net Promoter Score is calculated based on a single question: “How likely are you to refer Goosehead Insurance to a friend, family member or colleague?” Clients that respond with a 6 or below are Detractors, a score of 7 or 8 are called Passives, and a 9 or 10 are Promoters. NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters.

•Policies in Force: As of any reported date, the total count of current (non-cancelled) policies placed by us with our Carriers.

•Pre-IPO LLC Members: owners of LLC Units of GF prior to the Offering.

•Renewal Revenue: Renewal Commissions and Renewal Royalty Fees.

•Royalty Fees: Fees paid by Franchisees to the Company that are tied to the gross commissions paid by the Carriers related to policies sold or renewed by a franchisee.

•The Offering: The initial public offering completed by Goosehead Insurance, Inc. on May 1, 2018.

•Total Written Premium: As of any reported date, the total amount of current (non-cancelled) gross premium that is placed with Goosehead’s portfolio of Carriers.

3

Special note regarding forward-looking statements

We have made statements in this Form 10-Q that are forward-looking statements. In some cases, you can identify these statements by forward-looking words such as “may,” “might,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential” or “continue,” the negative of these terms and other comparable terminology. These forward-looking statements, which are subject to risks, uncertainties and assumptions about us, may include projections of our future financial performance, our anticipated growth strategies and anticipated trends in our business. These statements are only predictions based on our current expectations and projections about future events. There are important factors that could cause our actual results, level of activity, performance or achievements to differ materially from the results, level of activity, performance or achievements expressed or implied by the forward-looking statements, including those factors discussed under the caption entitled “Item 1A. Risk factors” in the Annual Report on Form 10-K for the fiscal year ended December 31, 2022.

The forward-looking statements included in this Form 10-Q are made only as of the date hereof. Although we believe the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, level of activity, performance or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of any of these forward-looking statements. We are under no duty to update any of these forward-looking statements after the date of this Form 10-Q to conform our prior statements to actual results or revised expectations.

4

PART I

Item 1. Condensed Consolidated Financial Statements (Unaudited)

		Page
Condensed Consolidated Statements of Operations		6
Condensed Consolidated Balance Sheets		7
Condensed Consolidated Statements of Stockholders' Equity		8
Condensed Consolidated Statements of Cash Flows		9
Notes to the Condensed Consolidated Financial Statements		10
Note 1	Organization	10
Note 2	Summary of significant accounting policies	10
Note 3	Revenues	12
Note 4	Franchise fees receivable	14
Note 5	Allowance for uncollectible agency fees	14
Note 6	Property and equipment	15
Note 7	Debt	15
Note 8	Income taxes	16
Note 9	Stockholder's equity	17
Note 10	Non-controlling interest	18
Note 11	Equity-based compensation	19
Note 12	Litigation	19

5

Goosehead Insurance, Inc.

Condensed Consolidated Statements of Operations

(Unaudited)

(In thousands, except per share amounts)

	Three Months Ended March 31,
	2023		2022
Revenues:
Commissions and agency fees	$	25,484	$	20,009
Franchise revenues	32,074		20,950
Interest income	397		319
Total revenues	57,955		41,278
Operating Expenses:
Employee compensation and benefits	36,882		31,484
General and administrative expenses	15,856		13,524
Bad debts	1,655		796
Depreciation and amortization	2,093		1,576
Total operating expenses	56,486		47,380
Income (loss) from operations	1,469		(6,102)
Other Income (Expense):
Interest expense	(1,731)		(883)
Loss before taxes	(262)		(6,985)
Tax benefit	(81)		(1,602)
Net loss	(181)		(5,383)
Less: net loss attributable to non-controlling interests	(100)		(3,126)
Net loss attributable to Goosehead Insurance, Inc.	$	(81)	$	(2,257)
Earnings per share:
Basic	$	—	$	(0.11)
Diluted	$	—	$	(0.11)
Weighted average shares of Class A common stock outstanding
Basic	23,206		20,240
Diluted	23,206		20,240

See Notes to the Condensed Consolidated Financial Statements

6

Goosehead Insurance, Inc.

Condensed Consolidated Balance Sheets

(Unaudited) 

(In thousands, except per share amounts)

	March 31,		December 31,
	2023		2022
Assets
Current Assets:
Cash and cash equivalents	$	24,588	$	28,743
Restricted cash	1,590		1,644
Commissions and agency fees receivable, net	7,108		14,440
Receivable from franchisees, net	8,928		4,932
Prepaid expenses	13,279		4,334
Total current assets	55,493		54,093
Receivable from franchisees, net of current portion	17,543		23,835
Property and equipment, net of accumulated depreciation	36,564		35,347
Right-of-use asset	42,725		44,080
Intangible assets, net of accumulated amortization	5,172		4,487
Deferred income taxes, net	159,468		155,318
Other assets	4,617		4,193
Total assets	$	321,582	$	321,353
Liabilities and Stockholders’ Equity
Current Liabilities:
Accounts payable and accrued expenses	$	14,237	$	15,958
Premiums payable	1,590		1,644
Lease liability	8,218		6,627
Contract liabilities	5,394		6,031
Note payable	7,500		6,875
Total current liabilities	36,939		37,135
Lease liability, net of current portion	62,246		64,947
Note payable, net of current portion	84,893		86,711
Contract liabilities, net of current portion	34,715		40,522
Liabilities under tax receivable agreement	128,773		125,662
Total liabilities	347,566		354,977
Class A common stock, $0.01 par value per share - 300,000 shares authorized, 23,379 shares issued and outstanding as of March 31, 2023, 23,034 shares issued and outstanding as of December 31, 2022	231		228
Class B common stock, $0.01 par value per share - 50,000 shares authorized, 14,147 issued and outstanding as of March 31, 2023, 14,471 shares issued and outstanding as of December 31, 2022	143		146
Additional paid in capital	77,569		70,866
Accumulated deficit	(60,754)		(60,570)
Total stockholders' equity	17,189		10,670
Non-controlling interests	(43,173)		(44,294)
Total equity	(25,984)		(33,624)
Total liabilities and equity	$	321,582	$	321,353

See Notes to the Condensed Consolidated Financial Statements

7

Goosehead Insurance, Inc.

Condensed Consolidated Statements of Stockholders' Equity

(Unaudited)

(In thousands)

	Issued shares of Class A common stock	Issued shares of Class B common stock	Class A Common stock		Class B Common Stock		Additional paid in capital		Accumulated deficit		Total stockholders' equity		Non-controlling interest		Total equity
Balance, January 1, 2023	23,034	14,471	$	228	$	146	$	70,866	$	(60,570)	$	10,670	$	(44,294)	$	(33,624)
Net loss	—	—	—		—		—		(81)		(81)		(100)		(181)
Exercise of stock options	17	—	—		—		173		—		173		—		173
Equity-based compensation	—	—	—		—		6,620		—		6,620		—		6,620
Activity under employee stock purchase plan	4	—	—		—		201		—		201		—		201
Redemption of LLC Units	323	(323)	3		(3)		(990)		—		(990)		990		—
Deferred tax adjustments related to Tax Receivable Agreement	—	—	—		—		699		—		699		129		828
Reallocation of Non-controlling interest	—	—	—		—		—		(103)		(103)		103		—
Balance March 31, 2023	23,379	14,147	$	231	$	143	$	77,569	$	(60,754)	$	17,189	$	(43,173)	$	(25,984)

	Issued shares of Class A common stock	Issued shares of Class B common stock	Class A Common stock		Class B Common Stock		Additional paid in capital		Accumulated deficit		Total stockholders' equity		Non-controlling interest		Total equity
Balance, January 1, 2022	20,198	16,909	$	200	$	170	$	46,281	$	(60,671)	$	(14,020)	$	(55,168)	$	(69,188)
Net loss	—	—	—		—		—		(2,257)		(2,257)		(3,126)		(5,383)
Exercise of stock options	19	—	—		—		256		—		256				256
Equity-based compensation	—	—	—		—		5,788		—		5,788		—		5,788
Activity under employee stock purchase plan	3	—	—		—		214		—		214		—		214
Redemption of LLC Units	101	(101)	1		(1)		(344)		—		(344)		344		—
Deferred tax adjustments related to Tax Receivable Agreement	—	—	—		—		394		—		394		22		416
Reallocation of Non-controlling interest	—	—	—		—		—		(478)		(478)		478		—
Balance March 31, 2022	20,321	16,808	$	201	$	169	$	52,589	$	(63,406)	$	(10,447)	$	(57,450)	$	(67,897)

See Notes to the Condensed Consolidated Financial Statements

8

Goosehead Insurance, Inc.

Condensed Consolidated Statements of Cash Flows

(Unaudited)

(In thousands)

	Three Months Ended March 31,
	2023		2022
Cash flows from operating activities:
Net loss	$	(181)	$	(5,383)
Adjustments to reconcile net loss to net cash used for operating activities:
Depreciation and amortization	2,150		1,632
Bad debt expense	1,655		796
Equity-based compensation	6,620		5,788
Impacts of Tax Receivable Agreement	3,574		2,235
Deferred income taxes	(3,322)		(2,885)
Noncash lease activity	245		1,004
Changes in operating assets and liabilities:
Receivable from franchisees	1,332		(2,397)
Commissions and agency fees receivable	6,930		2,727
Prepaid expenses	(8,945)		(5,673)
Other assets	(424)		(1,743)
Accounts payable and accrued expenses	(3,477)		(3,762)
Contract liabilities	(6,444)		2,968
Premiums payable	(352)		(461)
Net cash used for operating activities	(639)		(5,154)
Cash flows from investing activities:
Proceeds from notes receivable	8		10
Purchase of software	(784)		(773)
Cash consideration paid for asset acquisitions	(161)		—
Purchase of property and equipment	(1,756)		(1,728)
Net cash used for investing activities	(2,693)		(2,491)
Cash flows from financing activities:
Repayment of note payable	(1,250)		(625)
Proceeds from the issuance of Class A common stock	373		470
Net cash used for financing activities	(877)		(155)
Net decrease in cash and restricted cash	(4,209)		(7,800)
Cash and cash equivalents, and restricted cash, beginning of period	30,387		30,479
Cash and cash equivalents, and restricted cash, end of period	$	26,178	$	22,679
Supplemental disclosures of cash flow data:
Cash paid during the period for interest	$	1,675	$	1,086
Cash paid for income taxes	2		9

See Notes to the Condensed Consolidated Financial Statements

9

Goosehead Insurance, Inc.

Notes to the Condensed Consolidated Financial Statements
(Unaudited)

1. Organization

Goosehead Insurance, Inc. (“GSHD”) is the sole managing member of Goosehead Financial, LLC (“GF”) and has the sole voting power and control of management of GF. Accordingly, GSHD consolidates the financial results of GF and reports non-controlling interest in GSHD’s condensed consolidated financial statements.

GF was organized on January 1, 2016 as a Delaware Limited Liability Company and is headquartered in Westlake, TX.

GSHD (collectively with its consolidated subsidiaries, the “Company”) provides personal and commercial property and casualty insurance brokerage services for its clients through a network of corporate-owned agencies and franchise units across the nation.

The Company had 12 and 15 corporate-owned locations in operation at March 31, 2023 and 2022, respectively. Franchisees are provided access to insurance Carrier Appointments, product training, technology infrastructure, client service centers and back office services. During the three months ended March 31, 2023 and 2022, the Company onboarded 83 and 113 franchise locations, respectively, and had 1,387 and 1,268 operating franchise locations as of March 31, 2023 and 2022, respectively. No franchises were purchased during the three months ended March 31, 2023 and 2022.

All intercompany accounts and transactions have been eliminated in consolidation.

2. Summary of Significant Accounting Policies

Basis of Presentation

The accompanying condensed consolidated financial statements of the Company have been prepared in accordance with the instructions to Form 10-Q. Therefore, they do not include all of the annual disclosures required by accounting principles generally accepted in the United States of America ("GAAP"). However, in the opinion of management, these statements include all adjustments, consisting of normal recurring adjustments, which are necessary for a fair presentation of the condensed consolidated financial positions at March 31, 2023 and December 31, 2022, the condensed consolidated results of operations, stockholders' equity and statements of cash flows for the three months ended March 31, 2023 and 2022. The interim period condensed consolidated financial statements should be read in conjunction with the Consolidated Financial Statements that are included in the Annual Report on Form 10-K for the fiscal year ended December 31, 2022.

The results of operations for the three months ended March 31, 2023 are not necessarily indicative of the results that can be expected for the entire year. The Company experiences seasonal fluctuations of its revenue due to the timing of contingent commission revenue recognition and trends in housing market activity.

Use of Estimates

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reported period. Accordingly, actual results could differ from those estimates as more information becomes known.

Income Taxes

The Company accounts for income taxes pursuant to the asset and liability method which requires the recognition of deferred income tax assets and liabilities related to the expected future tax consequences arising from temporary differences between the carrying amounts and tax bases of assets and liabilities based on enacted statutory tax rates applicable to the periods in which the temporary differences are expected to reverse. Any effects of changes in income tax rates or laws are included in income tax expense in the period of enactment.

Restricted Cash

The Company holds premiums received from the insured, but not yet remitted to the insurance Carrier, in a fiduciary capacity. Premiums received but not yet remitted included in restricted cash were $1.6 million and $1.5 million as of March 31, 2023 and 2022, respectively.

10

Goosehead Insurance, Inc.

Notes to the Condensed Consolidated Financial Statements
(Unaudited)

The following is a reconciliation of our cash and restricted cash balances as presented in the condensed consolidated statements of cash flows for the three months ended March 31, 2023 and 2022 (in thousands):

	March 31,
	2023		2022
Cash and cash equivalents	$	24,588	$	21,187
Restricted cash	1,590		1,492
Cash and cash equivalents, and restricted cash	$	26,178	$	22,679

Recently adopted accounting pronouncements

Reference Rate Reform (ASU 2020-04): In March 2020, the Financial Accounting Standards Board issued ASU 2020-04. Facilitation of the Effects of Reference Rate Reform on Financial Reporting, which provides optional expedients and exceptions for applying U.S. GAAP if certain criteria are met to contracts, hedging relationships and other transactions that reference LIBOR or another reference rate expected to be discontinued. ASU 2020-04 is effective from March 12, 2020 through December 31, 2022. In December 2022, ASU 2022-06 extended the effective period through December 31, 2024. A substantial portion of our indebtedness bears interest at variable interest rates, primarily based on USD-LIBOR. The adoption of ASU 2020-04 did not have a material impact on our condensed consolidated financial statements. The standard will ease, if warranted, the administrative requirements for accounting for the future effects of the rate reform. Our debt agreement contains a provision to move to the Secured Overnight Financing Rate ("SOFR") if or when LIBOR is phased out.

11

Goosehead Insurance, Inc.

Notes to the Condensed Consolidated Financial Statements
(Unaudited)

3. Revenue

Commissions and fees

The Company earns new and renewal commissions paid by insurance Carriers and fees paid by its clients for the binding of insurance coverage. The transaction price is set as the estimated commissions to be received over the term of the policy based on an estimate of premiums placed, policy changes and cancellations, net of a constraint. These commissions and fees are earned at a point in time upon the effective date of bound insurance coverage, as no performance obligation exists after coverage is bound.

For Agency Fees, the Company enters into a contract with the insured, in which the Company's performance obligation is to place an insurance policy. The transaction price of the agency fee is set at the time the sale is agreed upon, and is included in the contract. Agency Fee revenue is recognized at a point in time, which is the effective date of the policy.

Contingent commission revenue is generated from contracts between the Company and insurance carriers, for which the Company is compensated for certain growth, profitability, or other performance-based metrics. The performance obligations for contingent commissions will vary by contract, but generally include the Company increasing profitable written premium with the insurance carrier. The transaction price for contingent commissions is estimated based on all available information and is recognized over time as the Company completes its performance obligations, as the underlying policies are placed, net of a constraint.

Franchise revenues

Franchise revenues include initial franchise fees and ongoing new and renewal royalty fees from franchisees.

Revenue from initial franchise fees is generated from a contract between the Company and a franchisee. The Company's performance obligation is to provide initial training, onboarding, ongoing support and use of the Company's business operations over the period of the franchise agreement. The transaction price is set by the franchise agreement and revenue is recognized over time as the Company completes its performance obligations.

Revenue from new and renewal royalty fees is recorded by applying the sales- and usage-based royalties exception. Under the sales- and usage-based exception, the Company estimates the anticipated amount of the royalties to be received over the term of the policy based on an estimate of premiums placed by the franchisee, policy changes, and cancellations, net of a constraint. Revenue from royalty fees is recognized over time as the placement of the underlying policies occur.

Contract costs

The Company has evaluated ASC Topic 340 - Other Assets and Deferred Cost (“ASC 340”) which requires companies to defer certain incremental cost to obtain customer contracts, and certain costs to fulfill customer contracts.

Incremental cost to obtain - The adoption of ASC 340 resulted in the Company deferring certain costs to obtain customer contracts primarily as they relate to commission-based compensation plans for the franchise sales team, in which the Company pays an incremental amount of compensation on new Franchise Agreements. These incremental costs are deferred and amortized over a 10-year period, which is consistent with the term of the contract.

Costs to fulfill - The Company has evaluated the need to capitalize costs to fulfill customer contracts and has determined that there are no costs that meet the definition for capitalization under ASC 340.

12

Goosehead Insurance, Inc.

Notes to the Condensed Consolidated Financial Statements
(Unaudited)

Disaggregation of Revenue

The following table disaggregates revenue by source (in thousands):

	Three Months Ended March 31,
	2023		2022
Type of revenue stream:
Commissions and agency fees
Renewal Commissions	$	15,818	$	10,207
New Business Commissions	5,517		5,367
Agency Fees	2,230		2,637
Contingent Commissions	1,920		1,798
Franchise revenues
Renewal Royalty Fees	22,752		14,002
New Business Royalty Fees	5,671		4,292
Initial Franchise Fees	3,063		2,296
Other Franchise Revenues	587		360
Interest Income	397		319
Total Revenues	$	57,955	$	41,278
Timing of revenue recognition:
Transferred at a point in time	$	23,565	$	18,211
Transferred over time	34,390		23,067
Total Revenues	$	57,955	$	41,278

Contract Balances

The following table provides information about receivables, cost to obtain, and contract liabilities from contracts with customers (in thousands):

	March 31, 2023		December 31, 2022		Increase/(decrease)
Cost to obtain franchise contracts(1)	$	3,187	$	3,255	$	(68)
Commissions and agency fees receivable, net(2)	7,108		14,440		(7,332)
Receivable from franchisees(2)	26,471		28,767		(2,296)
Contract liabilities(2)(3)	40,109		46,553		(6,444)

(1) Cost to obtain franchise contracts is included in Other assets on the condensed consolidated balance sheets.

(2) Includes both the current and long term portion of this balance.

(3) Initial Franchise Fees to be recognized over the life of the contract.

The Company records Franchise Fees as contract liabilities on the Condensed Consolidated Balance Sheets when the agreement is executed. Contract liabilities are reduced as fees are recognized in revenue over the expected life of the franchise license. As the term of the franchise license is typically ten years, substantially all of the franchise fee revenue recognized in the period ended March 31, 2023 was included in the contract liabilities balance as of December 31, 2022.

The weighted average remaining amortization period for contract liabilities related to open franchises is 7.8 years.

13

Goosehead Insurance, Inc.

Notes to the Condensed Consolidated Financial Statements
(Unaudited)

Significant changes in contract liabilities are as follows (in thousands):

Contract liabilities at December 31, 2022	$	46,553
Revenue recognized during the period	(3,063)
New deferrals(1)	2,210
Write offs(2)	(5,591)
Contract liabilities at March 31, 2023	$	40,109

(1) Initial Franchise Fees where the consideration is received from the franchisee for services which are to be transferred to the Franchisee over the expected life of the Franchise Agreement

(2) Franchise Fees, net of recognized revenue, no longer deferred due to the termination of the Franchise Agreement.

4. Franchise Fees Receivable

The balance of Franchise fees receivable included in Receivable from franchisees consisted of the following (in thousands):

	March 31, 2023		December 31, 2022
Franchise fees receivable(1)	$	27,518	$	35,606
Less: Unamortized discount(1)	(8,252)		(9,896)
Less: Allowance for uncollectible franchise fees(1)	(347)		(487)
Net franchise fees receivable(1)	$	18,919	$	25,223

(1) Includes both the current and long term portion of this balance

Activity in the allowance for uncollectible franchise fees was as follows (in thousands):

Balance at December 31, 2022	$	487
Charges to bad debts	762
Write offs	(902)
Balance at March 31, 2023	$	347
Balance at December 31, 2021	$	303
Charges to bad debts	271
Write offs	(186)
Balance at March 31, 2022	$	388

5. Allowance for Uncollectible Agency Fees

Activity in the allowance for uncollectible agency fees was as follows (in thousands):

Balance at December 31, 2022	$	450
Charges to bad debts	318
Write offs	(286)
Balance at March 31, 2023	$	482
Balance at December 31, 2021	$	489
Charges to bad debts	525
Write offs	(499)
Balance at March 31, 2022	$	515

14

Goosehead Insurance, Inc.

Notes to the Condensed Consolidated Financial Statements
(Unaudited)

6. Property and equipment

Property and equipment consisted of the following (in thousands):

	March 31, 2023		December 31, 2022
Furniture & fixtures	$	11,264	$	9,772
Computer equipment	4,061		4,041
Network equipment	423		423
Phone system	326		326
Leasehold improvements	37,545		36,009
Total	53,619		50,571
Less accumulated depreciation	(17,055)		(15,224)
Property and equipment, net	$	36,564	$	35,347

Depreciation expense was $1.8 million and $1.4 million for three months ended March 31, 2023 and 2022, respectively.

7. Debt

On July 21, 2021, the Company refinanced its $25.0 million revolving credit facility and $80.0 million term note payable to a $50.0 million revolving credit facility and $100.0 million term note payable to finance general corporate purposes and the special dividend. The Company also has the right, subject to approval by the administrative agent and each issuing bank, to increase the commitments under the credit facilities by an additional $25.0 million.

The $50.0 million revolving credit facility accrues interest on amounts drawn at an initial interest rate of LIBOR plus 2.50%, then at an interest rate determined by the Company's leverage ratio for the preceding period. At March 31, 2023 the Company was accruing interest at LIBOR plus 225 basis points. At March 31, 2023, the Company had nothing drawn against the revolving credit facility and had a letter of credit of $0.2 million applied against the maximum borrowing availability, payable on July 21, 2026. Thus, amounts available to draw totaled $49.8 million. The revolving credit facility is collateralized by substantially all the Company’s assets, which includes rights to future commissions and royalties.

The term note is payable in quarterly installments of $0.6 million the first twelve months, $1.3 million the next twelve months, $1.9 million the next twelve months, and $2.5 million the last twenty-four months, with a balloon payment of $65.6 million on July 21, 2026. The note is collateralized by substantially all of the Company’s assets, which includes rights to future commissions and royalties. Interest is calculated initially at LIBOR plus 2.25%, then at an interest rate based on the Company's leverage ratio for the preceding period. At March 31, 2023 the Company was accruing interest at LIBOR plus 225 basis points.

The interest rate for each leverage ratio tier is as follows:

Leverage Ratio	Interest Rate
< 1.50x	LIBOR + 175 bps
> 1.50x	LIBOR + 200 bps
> 2.50x	LIBOR + 225 bps
> 3.50x	LIBOR + 250 bps

15

Goosehead Insurance, Inc.

Notes to the Condensed Consolidated Financial Statements
(Unaudited)

Maturities of the term note payable for the next five years are as follows (in thousands):

	Amount
2023	$	5,625
2024	9,375
2025	10,000
2026	68,125
2027	—
Total	$	93,125

The Company’s note payable agreement contains certain restrictions and covenants. Under these restrictions, the Company is limited in the amount of debt incurred and distributions payable. As of March 31, 2023, the Company's maximum allowable trailing twelve months debt-to-EBITDA ratio, as defined by the credit agreement, was 4x. In addition, the credit agreement contains certain change of control provisions that, if broken, would trigger a default. Finally, the Company must maintain certain financial ratios. As of March 31, 2023, the Company was in compliance with these covenants.

Because of both instruments’ variable interest rate, the note payable balance at March 31, 2023 and December 31, 2022, approximates fair value using Level 2 inputs, described below.

The framework for measuring fair value provides a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (level 1 measurements) and the lowest priority to unobservable inputs (level 3 measurements). The three levels of the fair value hierarchy are described as follows:

•Level 1—Unadjusted quoted prices in active markets that are accessible at the measurement date for identical, unrestricted assets.

•Level 2—Significant other observable inputs other than Level 1 prices such as quoted prices in markets that are not active, quoted prices for similar assets or other inputs that are observable, either directly or indirectly, for substantially the full term of the asset.

•Level 3—Significant unobservable inputs that reflect a reporting entity’s own assumptions about the assumptions that market participants would use in pricing an asset or liability.

The asset or liability’s fair value measurement level within the fair value hierarchy is based on the lowest level of any input that is significant to the fair value measurement. The valuation techniques used need to maximize the use of observable inputs and minimize the use of unobservable inputs.

8. Income Taxes

GSHD is the sole managing member of GF, which is treated as a partnership for U.S. federal and most applicable state and local income tax purposes. As a partnership, GF is not subject to U.S. federal and certain state and local income taxes. Any taxable income or loss generated by GF is passed through to and included in the taxable income or loss of its members, including GSHD, on a pro rata basis. GSHD is subject to U.S. federal income taxes, in addition to state and local income taxes, with respect to GSHD's allocable share of income of GF.

Income tax expense (benefit)

GSHD is the sole managing member of GF, which is treated as a partnership for U.S. federal and most applicable state and local income tax purposes. As a partnership, GF is not subject to U.S. federal and certain state and local income taxes. Any taxable income or loss generated by GF is passed through to and included in the taxable income or loss of its members, including GSHD, on a pro rata basis. GSHD is subject to U.S. federal income taxes, in addition to state and local income taxes, with respect to GSHD's allocable share of income of GF.

16

Goosehead Insurance, Inc.

Notes to the Condensed Consolidated Financial Statements
(Unaudited)

Provision benefit from income taxes for the three months ended March 31, 2023 was $0.1 million compared to $1.6 million for the three months ended March 31, 2022. The effective tax rate was 31% for the three months ended March 31, 2023 and 23% for the three months ended March 31, 2022. The increase in the effective tax rate for the three months ended March 31, 2023 compared to the three months ended March 31, 2022 was primarily due to an increase in pre-tax income between periods.

Deferred taxes

Deferred tax assets at March 31, 2023 were $159.5 million compared to $155.3 million at December 31, 2022. The primary contributing factor to the increase in deferred tax assets is additional redemptions of LLC Units of GF for shares of Class A common stock of GSHD during the three months ended March 31, 2023.

Tax Receivable Agreement

GF intends to make an election under Section 754 of the Internal Revenue Code of 1986, as amended, and the regulations thereunder (the “Code”) effective for each taxable year in which a redemption or exchange of LLC Units and corresponding Class B common stock for shares of Class A common stock occurs. Future taxable redemptions or exchanges are expected to result in tax basis adjustments to the assets of GF that will be allocated to the Company and thus produce favorable tax attributes. These tax attributes would not be available to GSHD in the absence of those transactions. The anticipated tax basis adjustments are expected to reduce the amount of tax that GSHD would otherwise be required to pay in the future.

GSHD entered into a tax receivable agreement with the Pre-IPO LLC Members on May 1, 2018 that provides for the payment by GSHD to the Pre-IPO LLC Members of 85% of the amount of cash savings, if any, in U.S. federal, state and local income tax or franchise tax that GSHD actually realizes as a result of (i) any increase in tax basis in GSHD's assets and (ii) tax benefits related to imputed interest deemed arising as a result of payments made under the tax receivable agreement.

During the three months ended March 31, 2023, an aggregate of 323,485 LLC Units were redeemed by the Pre-IPO LLC Members for newly issued shares of Class A common stock. In connection with these redemptions, GSHD received 323,485 LLC Units, which resulted in an increase in the tax basis of its investment in GF subject to the provisions of the tax receivable agreement. The Company recognized a liability for the TRA Payments due to the Pre-IPO LLC Members, representing 85% of the aggregate tax benefits the Company expects to realize from the tax basis increases related to the redemptions of LLC Units, after concluding it was probable that such TRA Payments would be paid based on its estimates of future taxable income. As of March 31, 2023, the total amount of TRA Payments due to the Pre-IPO LLC Members under the tax receivable agreement was $129.2 million, of which $0.5 million was current and included in Accounts payables and accrued expenses on the Condensed Consolidated Balance Sheet. Future exchanges of LLC Units for Class A common stock will result in additional TRA payments.

Uncertain tax positions

GSHD has determined there are no material uncertain tax positions as of March 31, 2023.

9. Stockholders' Equity

Class A Common Stock

GSHD has a total of 23,379 thousand shares of its Class A common stock outstanding at March 31, 2023. Each share of Class A common stock holds economic rights and entitles its holder to one vote per share on all matters submitted to a vote of the stockholders of GSHD.

Class B Common Stock

GSHD has a total of 14,147 thousand shares of its Class B common stock outstanding at March 31, 2023. Each share of Class B common stock has no economic rights but entitles its holder to one vote per share on all matters submitted to a vote of the stockholders of GSHD.

Holders of Class A common stock and Class B common stock vote together as a single class on all matters presented to GSHD's shareholders for their vote or approval, except as otherwise required by applicable law, by agreement, or by GSHD's certificate of incorporation.

17

Goosehead Insurance, Inc.

Notes to the Condensed Consolidated Financial Statements
(Unaudited)

Earnings Per Share

The following table sets forth the calculation of basic earnings per share ("EPS") based on net income attributable to GSHD for the three months ended March 31, 2023 and 2022, divided by the basic weighted average number of Class A common stock as of March 31, 2023 and 2022 (in thousands, except per share amounts). Diluted earnings per share of Class A common stock is computed by dividing net income attributable to GSHD by the weighted average number of shares of Class A common stock outstanding adjusted to give effect to potentially dilutive securities. The Company has not included the effects of conversion of Class B shares to Class A shares in the diluted EPS calculation using the "if-converted" method, because doing so has no impact on diluted EPS.

	Three Months Ended March 31,
	2023		2022
Numerator:
Loss before taxes	$	(262)	$	(6,985)
Less: loss before taxes attributable to non-controlling interests	(100)		(3,126)
Loss before taxes attributable to GSHD	(162)		(3,859)
Less: income tax benefit attributable to GSHD	(81)		(1,602)
Net loss attributable to GSHD	$	(81)	$	(2,257)
Denominator:
Weighted average shares of Class A common stock outstanding - basic	23,206		20,240
Effect of dilutive securities:
Stock options(1)	—		—
Weighted average shares of Class A common stock outstanding - diluted	23,206		20,240
Earnings per share of Class A common stock - basic	$	—	$	(0.11)
Earnings per share of Class A common stock - diluted	$	—	$	(0.11)

(1) 3,235 stock options were excluded from the computation of diluted earnings per share of Class A common stock for the three months ended March 31, 2023 because the effect would have been anti-dilutive. 2,300 stock options were excluded from the computation of diluted earnings per share of Class A common stock for the three months ended March 31, 2022 because the effect would have been anti-dilutive.

10. Non-controlling interest

GSHD is the sole managing member of GF and, as a result, it consolidates the financial results of GF. GSHD reports a non-controlling interest representing the economic interest in GF held by the other members of GF.

Under the amended and restated Goosehead Financial, LLC Agreement, the Pre-IPO LLC Members have the right, from and after the completion of the Offering (subject to the terms of the amended and restated Goosehead Financial, LLC Agreement), to require GSHD to redeem all or a portion of their LLC Units for, at GSHD's election, newly-issued shares of Class A common stock on a one-for-one basis or a cash payment equal to the volume weighted average market price of one share of GSHD's Class A common stock for each LLC Unit redeemed (subject to customary adjustments, including for stock splits, stock dividends and reclassifications) in accordance with the terms of the amended and restated Goosehead Financial, LLC Agreement. Additionally, in the event of a redemption request by a Pre-IPO LLC Member, GSHD may, at its option, effect a direct exchange of cash or Class A common stock for LLC Units in lieu of such a redemption. Shares of Class B common stock will be cancelled on a one-for-one basis if GSHD, at the election of a Pre-IPO LLC Member, redeems or exchanges LLC Units of such Pre-IPO LLC Member pursuant to the terms of the amended and restated Goosehead Financial, LLC Agreement. Except for transfers to GSHD pursuant to the amended and restated Goosehead Financial, LLC Agreement or to certain permitted transferees, the Pre-IPO LLC Members are not permitted to sell, transfer or otherwise dispose of any LLC Units or shares of Class B common stock.

18

Goosehead Insurance, Inc.

Notes to the Condensed Consolidated Financial Statements
(Unaudited)

During the three months ended March 31, 2023, an aggregate of 323 thousand LLC Units were redeemed by the non-controlling interest holders. Pursuant to the GF LLC Agreement, GSHD issued 323 thousand shares of Class A common stock in connection with these redemptions and received 323 thousand LLC Interests, increasing GSHD's ownership interest in GF. Simultaneously, and in connection with these redemptions, and 323 thousand shares of Class B common stock were surrendered and cancelled.

The following table summarizes the ownership interest in GF as of March 31, 2023 (in thousands):

	March 31, 2023
	LLC Units	Ownership %
Number of LLC Units held by GSHD	23,379	62.3%
Number of LLC Units held by non-controlling interest holders	14,147	37.7%
Number of LLC Units outstanding	37,526	100.0%

The weighted average ownership percentages for the applicable reporting periods are used to attribute net income to GSHD and the non-controlling interest holders. The non-controlling interest holders' weighted average ownership percentage for the three months ended March 31, 2023 was 38.1%.

The following table summarizes the effects of changes in ownership in GF on the equity of GSHD for the three months ended March 31, 2023 and 2022 as follows (in thousands):

	Three Months Ended March 31,
	2023		2022
Net loss attributable to Goosehead Insurance Inc.	$	(81)	$	(2,257)
Transfers (to) from non-controlling interests:
Decrease in additional paid-in capital as a result of the redemption of LLC interests	(990)		(344)
Increase in additional paid-in capital as a result of activity under employee stock purchase plan	201		214
Total effect of changes in ownership interest on equity attributable to Goosehead Insurance Inc.	$	(870)	$	(2,387)

11. Equity-Based Compensation

Stock option expense was $6.6 million for the three months ended March 31, 2023. Stock option expense was $5.8 million for the three months ended March 31, 2022.

12. Litigation

From time to time, GSHD may be involved in various legal proceedings, lawsuits and claims incidental to the conduct of the Company's business. The amount of any loss from the ultimate outcomes is not probable or reasonably estimable. It is the opinion of management that the resolution of outstanding claims will not have a material adverse effect on the financial position or results of operations of the Company.

19

Item 2: Management’s discussion and analysis of financial condition and results of operations

OVERVIEW

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our condensed consolidated financial statements and the related notes and other financial information included elsewhere in this Form 10-Q. In addition to historical financial information, the following discussion and analysis contains forward-looking statements that involve risks, uncertainties, and assumptions. Our actual results and timing of selected events may differ materially from those anticipated in these forward-looking statements as a result of many factors, including those discussed under “Risk factors” and elsewhere in this report and in the Annual Report on Form 10-K for the fiscal year ended December 31, 2022.

We are a rapidly growing personal lines independent insurance agency, reinventing the traditional approach to distributing personal lines products and services throughout the United States. We were founded with one vision in mind—to provide consumers with superior insurance coverage at the best available price and in a timely manner. By leveraging our differentiated business model and innovative technology platform, we are able to deliver to consumers a superior insurance experience. Our management team continues to own approximately 42% of the company, representing our commitment to the long-term success of the Company.

Financial Highlights for the First Quarter of 2023:

•Total revenue increased 40% from the first quarter of 2022 to $58.0 million

•Core Revenue* increased by 42% from first quarter of 2022 to $52.0 million

•Total Written Premiums placed increased 41% from the prior-year period to $637.7 million

•Net loss decreased by $5.2 million from the first quarter of 2022 to $0.2 million, or 0% of total revenues

•Adjusted EBITDA* increased 707% from the first quarter of 2022 to $10.2 million, or 18% of total revenues

•Basic and diluted earnings per share were $0.00 and $0.00, respectively, and Adjusted EPS* was $0.17 per share for the three months ended March 31, 2023

•Policies in Force increased 23% from March 31, 2022 to 1,354,000 at March 31, 2023

•Corporate sales headcount decreased 44% from March 31, 2022 to 276 at March 31, 2023

◦As of March 31, 2023, 117 of these Corporate sales agents had less than one year of tenure and 159 had greater than one year of tenure

•Total franchises decreased 19% compared to the prior-year period to 1,865; total operating franchises increased 9% from March 31, 2022 to 1,387 at March 31, 2023

◦In Texas as of March 31, 2023, 69 operating Franchisees had less than one year of tenure and 244 operating Franchisees had greater than one year of tenure.

◦Outside of Texas as of March 31, 2023, 357 operating Franchisees had less than one year of tenure and 717 had greater than one year of tenure.

*Core Revenue, Adjusted EBITDA and Adjusted EPS are non-GAAP measures. Reconciliation of Core Revenue to total revenue, Adjusted EBITDA to net income and Adjusted EPS to EPS, the most directly comparable financial measures presented in accordance with GAAP, are set forth under "Key performance indicators".

Certain income statement line items

Revenues

For the three months ended March 31, 2023, revenue increased by 40% to $58.0 million from $41.3 million for the three months ended March 31, 2022. Total Written Premium growth, which is the best leading indicator of future revenue growth, was 41% for the three months ended March 31, 2023 to $637.7 million from $450.9 million for the three months ended March 31, 2022. Total Written Premiums drive our current and future Core Revenue and give us potential opportunities to earn Ancillary Revenue in the form of Contingent Commissions.

20

Our various revenue streams do not equally contribute to the long-term value of Goosehead. For instance, Renewal Revenue and Renewal Royalty Fees are more predictable and have higher margin profiles, thus are higher quality revenue streams for the Company. Alternatively, Contingent Commissions, while high margin, are unpredictable and dependent on insurance company underwriting and forces of nature and thus are lower quality revenue for the Company. Our revenue streams can be viewed in three distinct categories: Core Revenue, Cost Recovery Revenue, and Ancillary Revenue, which are non-GAAP measures. A reconciliation of Core Revenue, Cost Recovery Revenue, and Ancillary Revenue to total revenue, the most directly comparable financial measures presented in accordance with GAAP, are set forth under "Key performance indicators".

Core Revenue:

•Renewal Commissions - highly predictable, higher-margin revenue stream, which is managed by our service team.

•Renewal Royalty Fees - highly predictable, higher-margin revenue stream, which is managed by our service team. For policies in their first renewal term, we see an increase in our share of royalties from 20% to 50% on the commission paid by the Carriers.

•New Business Commissions - predictable based on agent headcount and consistent ramp-up of agents, but lower margin than Renewal Commissions because of higher commissions paid to agents and higher back-office costs associated with policies in their first term. This revenue stream has predictably converted into higher-margin Renewal Commissions historically, and we expect this to continue moving forward.

•New Business Royalty Fees - predictable based on franchise count and consistent ramp-up of franchises, but lower margin than Renewal Royalty Fees because the Company only receives a royalty fee of 20% on the commissions paid by the Carrier in the first term of every policy and higher back-office costs associated with policies in their first term. This revenue stream has predictably converted into higher-margin Renewal Royalty Fees historically, and we expect this to continue moving forward.

•Agency Fees - although predictable based on agent count, Agency Fees do not renew like New Business Commissions and Renewal Commissions.

Cost Recovery Revenue:

•Initial Franchise Fees - one-time Cost Recovery Revenue stream per franchise unit that covers the Company's costs to recruit, train, onboard, and support the franchise for the first year. These fees are fully earned and non-refundable when a franchise attends our initial training.

•Interest Income - like Initial Franchise Fees, interest income is a Cost Recovery Revenue stream that reimburses the Company for those franchises on a payment plan.

Ancillary Revenue:

•Contingent Commissions - although high margin, Contingent Commissions are unpredictable and susceptible to weather events and Carrier underwriting results. Management does not rely on Contingent Commissions for operating cash flow or budget planning.

•Other Franchise Revenues - book transfer fees, marketing investments from Carriers and other items that are unpredictable and supplemental to other revenue streams.

21

We discuss below the breakdown of our revenue by stream:

	Three Months Ended March 31,
(in thousands)	2023			2022
Core Revenue:
Renewal Commissions(1)	$15,818	27	%	$10,207	25	%
Renewal Royalty Fees(2)	22,752	39	%	14,002	34	%
New Business Commissions(1)	5,517	10	%	5,367	13	%
New Business Royalty Fees(2)	5,671	10	%	4,292	10	%
Agency Fees(1)	2,230	4	%	2,637	6	%
Total Core Revenue	51,988	90	%	36,505	88	%
Cost Recovery Revenue:
Initial Franchise Fees(2)	3,063	5	%	2,296	6	%
Interest Income	397	1	%	319	1	%
Total Cost Recovery Revenue	3,460	6	%	2,615	6	%
Ancillary Revenue:
Contingent Commissions(1)	1,920	3	%	1,798	4	%
Other Franchise Revenues(2)	587	1	%	360	1	%
Total Ancillary Revenue	2,507	4	%	2,158	5	%
Total Revenues	$57,955	100	%	$41,278	100	%

(1) Renewal Commissions, New Business Commissions, Agency Fees, and Contingent Commissions are included in "Commissions and agency fees" as shown on the Condensed consolidated statements of operations.

(2) Renewal Royalty Fees, New Business Royalty Fees, Initial Franchise Fees, and Other Franchise Revenues are included in "Franchise revenues" as shown on the Condensed consolidated statements of operations.

Consolidated results of operations

The following is a discussion of our consolidated results of operations for each of the three months ended March 31, 2023 and 2022. This information is derived from our accompanying condensed consolidated financial statements prepared in accordance with GAAP.

22

The following table summarizes our results of operations for the three months ended March 31, 2023 and 2022 (in thousands):

	Three Months Ended March 31,
	2023				2022
Revenues:
Commissions and agency fees	$	25,484	44	%	$	20,009	48	%
Franchise revenues	32,074		55	%	20,950		51	%
Interest income	397		1	%	319		1	%
Total revenues	57,955		100	%	41,278		100	%
Operating Expenses:
Employee compensation and benefits	36,882		65	%	31,484		66	%
General and administrative expenses	15,856		28	%	13,524		29	%
Bad debts	1,655		3	%	796		2	%
Depreciation and amortization	2,093		4	%	1,576		3	%
Total operating expenses	56,486		100	%	47,380		100	%
Income (loss) from operations	1,469				(6,102)
Other Income (Expense):
Interest expense	(1,731)				(883)
Loss before taxes	(262)				(6,985)
Tax benefit	(81)				(1,602)
Net loss	(181)				(5,383)
Less: net loss attributable to non-controlling interests	(100)				(3,126)
Net loss attributable to Goosehead Insurance Inc.	$	(81)			$	(2,257)

Revenues

For the three months ended March 31, 2023 revenue increased 40% to $58.0 million from $41.3 million for the three months ended March 31, 2022.

Commissions and agency fees

Commissions and agency fees consist of new business commissions, renewal commissions, agency fees, and contingent commissions.

The following table sets forth these revenue streams by amount and as a percentage of total commissions and agency fees for the periods indicated (in thousands):

	Three Months Ended March 31,
	2023				2022
Core Revenue:
Renewal Commissions	$	15,818	61	%	$	10,207	51	%
New Business Commissions	5,517		22	%	5,367		27	%
Agency Fees	2,230		9	%	2,637		13	%
Total Core Revenue:	23,565		92	%	18,211		91	%
Ancillary Revenue:
Contingent Commissions	1,920		8	%	1,798		9	%
Commissions and agency fees	$	25,485	100	%	$	20,009	100	%

23

Renewal Commissions increased by $5.6 million or 55%, to $15.8 million for the three months ended March 31, 2023 from $10.2 million for the three months ended March 31, 2022. This increase was primarily attributable to an increase in the number of policies in the renewal term from March 31, 2022 to March 31, 2023 as well as steady client retention of 88% as of March 31, 2023.

New Business Commission increased by $0.2 million or 3%, to $5.5 million for the three months ended March 31, 2023 from $5.4 million for the three months ended March 31, 2022. The increase in New Business Commissions is driven by increased productivity of Corporate Sales agents during the three months ended March 31, 2023. Revenue from Agency Fees decreased by $0.4 million or 15%, to $2.2 million for the three months ended March 31, 2023 from $2.6 million for the three months ended March 31, 2022. The decrease in Agency Fees was primarily attributable to a decrease in the percentage of policies written where an Agency Fee was charged.

Revenue from Contingent Commissions increased by $0.1 million, to $1.9 million for the three months ended March 31, 2023 from $1.8 million for the three months ended March 31, 2022. The increase during the three months ended March 31, 2023 was primarily attributable to an increase in Total Written Premium.

Franchise revenues

Franchise Revenues consist of Royalty Fees, Initial Franchise Fees, and Other Franchise Revenues.

The following table sets forth these revenue streams by amount and as a percentage of franchise revenues for the periods indicated (in thousands):

	Three Months Ended March 31,
	2023				2022
Core Revenues:
Renewal Royalty Fees	$	22,752	71	%	$	14,002	67	%
New Business Royalty Fees	5,671		18	%	4,292		20	%
Total Core Revenues:	28,423		89	%	18,294		87	%
Cost Recovery Revenues:
Initial Franchise Fees	3,063		10	%	2,296		11	%
Ancillary Revenues:
Other Franchise Revenues	587		3	%	360		2	%
Franchise revenues	$	32,073	100	%	$	20,950	100	%

Revenue from Renewal Royalty Fees increased by $8.8 million, or 62%, to $22.8 million for the three months ended March 31, 2023 from $14.0 million for the three months ended March 31, 2022. The increase in revenue from Renewal Royalty Fees was primarily attributable to an increase in the number of policies in the renewal term and offset by a slight decline in client retention to 88% as of March 31, 2023 from 89% as of March 31, 2022.

Revenue from New Business Royalty Fees increased by $1.4 million, or 32%, to $5.7 million for the three months ended March 31, 2023 from $4.3 million for the three months ended March 31, 2022. The increase in revenue from New Business Royalty Fees was primarily attributable to a 9% increase in the total number of operating franchises to 1,387 at March 31, 2023, from 1,268 at March 31, 2022.

Revenue from Initial Franchise Fees increased by $0.8 million, or 33%, to $3.1 million for the three months ended March 31, 2023 from $2.3 million for the three months ended March 31, 2022. The primary reason for this increase is higher turnover of franchises during the quarter, which accelerates recognition of Initial Franchise Fees for terminated franchises.

Interest income

Interest income increased by $0.1 million, or 24%, to $0.4 million for the three months ended March 31, 2023 from $0.3 million for the three months ended March 31, 2022. This increase was primarily attributable to additional Franchise Agreements signed under the payment plan option.

24

Expenses

Employee compensation and benefits

Employee compensation and benefits expenses increased by $5.4 million, or 17%, to $36.9 million for the three months ended March 31, 2023 from $31.5 million for the three months ended March 31, 2022. The increase is caused by a 4% increase in total headcount from 2022 to 2023, as well as an increase in equity-based compensation of 14% related to stock option awards during the year.

General and administrative expenses

General and administrative expenses increased by $2.3 million, or 17%, to $15.9 million for the three months ended March 31, 2023 from $13.5 million for the three months ended March 31, 2022. This increase was primarily attributable to higher costs associated with an increase in operating franchises, total employees, and investments made in technology.

Bad debts

Bad debts increased by $0.9 million, or 108%, to $1.7 million for the three months ended March 31, 2023 from $0.8 million for the three months ended March 31, 2022. The increase in bad debts is attributable to an increase in total franchises combined with higher franchise turnover during the three months ended March 31, 2023 from the three months ended March 31, 2022.

Depreciation and amortization

Depreciation and amortization increased by $0.5 million, or 33%, to $2.1 million for the three months ended March 31, 2023 from $1.6 million for the three months ended March 31, 2022. This increase was primarily attributable to the increase in fixed assets since March 31, 2022, including the expansion of existing corporate offices and computer equipment for additional employees hired.

Interest expense

Interest expenses increased by $0.8 million for the three months ended March 31, 2023, to $1.7 million from $0.9 million for the three months ended March 31, 2022. The primary driver of the increase in interest expense is the increase in the interest rate environment and offset by a decrease in total borrowing outstanding.

Key performance indicators

Our key operating metrics are discussed below:

Total Written Premium

Total Written Premium represents for any reported period, the total amount of current (non-cancelled) gross premium that is placed with Goosehead’s portfolio of Carriers. Total Written Premium placed is an appropriate measure of operating performance because it reflects growth of our business relative to other insurance agencies.

The following tables show Total Written Premium placed by corporate agents and franchisees for the three months ended 2023 and 2022 (in thousands).

	Three Months Ended March 31,				% Change
	2023		2022
Corporate sales Total Written Premium	$	146,829	$	110,395	33	%
Franchise sales Total Written Premium	490,882		340,516		44	%
Total Written Premium	$	637,711	$	450,911	41	%

Policies in Force

Policies in Force means as of any reported date, the total count of current (non-cancelled) policies placed with Goosehead’s portfolio of Carriers. We believe that Policies in Force is an appropriate measure of operating performance because it reflects growth of our business relative to other insurance agencies.

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As of March 31, 2023, we had 1.4 million Policies in Force compared to 1.3 million as of December 31, 2022 and 1.1 million as of March 31, 2022, representing a 5% and 23% increase, respectively.

NPS

Net Promoter Score (NPS) is calculated based on a single question: “How likely are you to refer Goosehead Insurance to a friend, family member or colleague?” Clients that respond with a 6 or below are Detractors, a

score of 7 or 8 are called Passives, and a 9 or 10 are Promoters. NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters. For example, if 50% of respondents were Promoters and 10% were Detractors, NPS is a 40. NPS is a useful gauge of the loyalty of client relationships and can be compared across companies and industries.

NPS was unchanged at 91 as of March 31, 2023, from 91 as of March 31, 2022.

Client retention

Client Retention is calculated by comparing the number of all clients that had at least one policy in force twelve months prior to the date of measurement and still have at least one policy in force at the date of measurement. We believe Client Retention is useful as a measure of how well Goosehead retains clients year-over-year and minimizes defections.

Client Retention remained constant at 88% at March 31, 2023 when compared to 88% at December 31, 2022. For the trailing twelve months ended March 31, 2023, we retained 102% of the premiums we distributed in the trailing twelve months ended March 31, 2022, which increased from the 100% premium retention at December 31, 2022. Our premium retention rate is higher than our Client Retention rate as a result of both premiums increasing year over year and additional coverages sold by our sales and service teams.

New Business Revenue

New Business Revenue is commissions received from the Carrier, Agency Fees received from clients, and New Business Royalty Fees relating to policies in their first term.

For the three months ended March 31, 2023, New Business Revenue grew 9% to $13.4 million, from $12.3 million for the three months ended March 31, 2022. Growth in New Business Revenue is primarily driven by growth in operating franchises of 9%.

Renewal Revenue

Renewal Revenue is commissions received from the Carrier and Renewal Royalty Fees received after the first term of a policy.

For the three months ended March 31, 2023, Renewal Revenue grew 59% to $38.6 million, from $24.2 million for the three months ended March 31, 2022. Growth in Renewal Revenue was driven by Client Retention of 88% at March 31, 2023, and rising premium rates. As our agent force matures, the policies they wrote in prior years begins to convert from New Business Revenue to more profitable Renewal Revenue.

Non-GAAP Measures

Core Revenue, Cost Recovery Revenue, Ancillary Revenue, Adjusted EBITDA, Adjusted EBITDA Margin, and Adjusted EPS are not measures of financial performance under GAAP and should not be considered substitutes for total revenue, net income, net income margin or earnings per share, which we consider to be the most directly comparable GAAP measures. We refer to these measures as "non-GAAP financial measures." We consider these non-GAAP financial measures to be useful metrics for management and investors to facilitate operating performance comparisons from period to period by excluding potential differences caused by variations in capital structures, tax position, depreciation, amortization and certain other items that we believe are not representative of our core business. Core Revenue, Cost Recovery Revenue, Ancillary Revenue, Adjusted EBITDA, Adjusted EBITDA Margin, and Adjusted EPS have limitations as analytical tools, and when assessing our operating performance, you should not consider Core Revenue, Cost Recovery Revenue, Ancillary Revenue, Adjusted EBITDA, Adjusted EBITDA Margin, or Adjusted EPS in isolation or as substitutes for total revenue, net income, earnings per share, as applicable, or other consolidated income statement data prepared in accordance with GAAP. Other companies may calculate Core Revenue, Cost Recovery Revenue, Ancillary Revenue, Adjusted EBITDA, Adjusted EBITDA Margin, and Adjusted EPS differently than we do, limiting their usefulness as comparative measures.

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Core Revenue

Core Revenue is a supplemental measure of our performance and includes Renewal Commissions, Renewal Royalty Fees, New Business Commissions, New Business Royalty Fees, and Agency Fees. We believe that Core Revenue is an appropriate measure of operating performance because it summarizes all of our revenues from sales of individual insurance policies.

Core Revenue increased by $15.5 million, or 42%, to $52.0 million for the three months ended March 31, 2023 from $36.5 million for the three months ended March 31, 2022. The primary drivers of the increase are increases in operating franchises, the number of policies in the renewal term from March 31, 2022 to March 31, 2023, as well as premium retention of 102% as of March 31, 2023.

Cost Recovery Revenue

Cost Recovery Revenue is a supplemental measure of our performance and includes Initial Franchise Fees and Interest Income. We believe that Cost Recovery Revenue is an appropriate measure of operating performance because it summarizes revenues that are viewed by management as cost recovery mechanisms.

Cost Recovery Revenue increased by $0.8 million, or 32%, to $3.5 million for the three months ended March 31, 2023 from $2.6 million for the three months ended March 31, 2022. The primary driver of the increase is an increase in terminations of franchises, which accelerates recognition of initial franchise fee revenue.

Ancillary Revenue

Ancillary Revenue is a supplemental measure of our performance and includes Contingent Commissions and Other Franchise Revenues. We believe that Ancillary Revenue is an appropriate measure of operating performance because it summarizes revenues that are ancillary to our core business.

Ancillary Revenue increased by $0.3 million to $2.5 million for the three months ended March 31, 2023 from $2.2 million for the three months ended March 31, 2022.

Adjusted EBITDA

Adjusted EBITDA is a supplemental measure of our performance. We believe that Adjusted EBITDA is an appropriate measure of operating performance because it eliminates the impact of items that do not relate to business performance. Adjusted EBITDA is defined as net income (the most directly comparable GAAP measure) before interest, income taxes, depreciation and amortization, adjusted to exclude equity-based compensation and other non-operating items, including, among other things, certain non-cash charges and certain non-recurring or non-operating gains or losses.

Adjusted EBITDA increased by $8.9 million, or 707%, to $10.2 million for the three months ended March 31, 2023 from $1.3 million for the three months ended March 31, 2022. The primary drivers of the increase in Adjusted EBITDA during the quarter are growing higher margin Renewal Revenue, decreases in Corporate agent headcount, and slower growth in General and Administrative expenses.

Adjusted EBITDA Margin

Adjusted EBITDA Margin is Adjusted EBITDA as defined above, divided by total revenue excluding other non-operating items. Adjusted EBITDA Margin is helpful in measuring profitability of operations on a consolidated level.

For the three months ended March 31, 2023, Adjusted EBITDA Margin was 18% compared to 3% for the three months ended March 31, 2022. The primary drivers of the increase in Adjusted EBITDA Margin are growing higher margin Renewal Revenue, decreases in Corporate agent headcount, and slower growth in General and Administrative expenses.

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Adjusted EPS

Adjusted EPS is a supplemental measure of our performance, defined as earnings per share (the most directly comparable GAAP measure) before non-recurring or non-operating income and expenses. Adjusted EPS is a useful measure to management because it eliminates the impact of items that do not relate to business performance.

GAAP to Non-GAAP Reconciliations

The following tables show a reconciliation from Total Revenues to Core Revenue, Cost Recovery Revenue, and Ancillary Revenue for the three months ended March 31, 2023 and 2022 (in thousands):

	Three Months Ended March 31,
	2023		2022
Total Revenues	$	57,955	$	41,278
Core Revenue:
Renewal Commissions(1)	$	15,818	$	10,207
Renewal Royalty Fees(2)	22,752		14,002
New Business Commissions(1)	5,517		5,367
New Business Royalty Fees(2)	5,671		4,292
Agency Fees(1)	2,230		2,637
Total Core Revenue	51,988		36,505
Cost Recovery Revenue:
Initial Franchise Fees(2)	3,063		2,296
Interest Income	397		319
Total Cost Recovery Revenue	3,460		2,615
Ancillary Revenue:
Contingent Commissions(1)	1,920		1,798
Other Franchise Revenues(2)	587		360
Total Ancillary Revenue	2,507		2,158
Total Revenues	$	57,955	$	41,278

(1) Renewal Commissions, New Business Commissions, Agency Fees, and Contingent Commissions are included in "Commissions and agency fees" as shown on the condensed consolidated statements of operations.

(2) Renewal Royalty Fees, New Business Royalty Fees, Initial Franchise Fees, and Other Franchise Revenues are included in "Franchise revenues" as shown on the condensed consolidated statements of operations.

The following tables show a reconciliation from net income to Adjusted EBITDA and Adjusted EBITDA margin for the three months ended March 31, 2023 and 2022 (in thousands):

	Three Months Ended March 31,
	2023			2022
Net Loss	$	(181)		$	(5,383)
Interest expense	1,731			883
Depreciation and amortization	2,093			1,576
Tax benefit	(81)			(1,602)
Equity-based compensation	6,620			5,788
Adjusted EBITDA	$	10,182		$	1,262
Adjusted EBITDA Margin(1)	18		%	3		%

(1) Adjusted EBITDA Margin is calculated as Adjusted EBITDA divided by Total Revenue ($10,182/$57,955), and ($1,262/$41,278) for the three months ended March 31, 2023 and 2022, respectively.

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The following tables show a reconciliation from basic earnings per share to Adjusted EPS (non-GAAP basis) for the three months ended March 31, 2023 and 2022. Note that totals may not sum due to rounding:

	Three Months Ended March 31,
	2023		2022
Earnings per share - basic (GAAP)	$	—	$	(0.11)
Add: equity-based compensation(1)	0.18		0.16
Adjusted EPS (non-GAAP)	$	0.17	$	0.04

(1) Calculated as equity-based compensation divided by sum of weighted average Class A and Class B shares [$6.6 million/(23.2 million + 14.3 million)] for the three months ended March 31, 2023 and [$5.8 million/ (20.2 million + 16.9 million)] for the three months ended March 31, 2022.

Liquidity and capital resources

Liquidity and capital resources

We have managed our historical liquidity and capital requirements primarily through the receipt of revenues. Our primary cash flow activities involve: (1) generating cash flow from Commissions and Fees, which largely includes New Business Revenue, Renewal Revenue, and Agency Fees; (2) generating cash flow from Franchise Revenues operations, which largely includes Initial Franchise Fees and Royalty Fees; (3) borrowings, interest payments and repayments under our credit agreement; and (4) issuing shares of Class A common stock. As of March 31, 2023, our cash and cash equivalents balance was $24.6 million. We have used cash flow from operations primarily to pay compensation and related expenses, general, administrative and other expenses, debt service, special dividends and distributions to our owners.

Credit agreement

See "Note 7. Debt" in the condensed consolidated financial statements included herein for a discussion of the Company's credit facilities.

Comparative cash flows

The following table summarizes our cash flows from operating, investing and financing activities for the periods indicated (in thousands):

	Three Months Ended March 31,
	2023		2022		Change
Net cash used for operating activities	$	(639)	$	(5,154)	$	4,515
Net cash used for investing activities	(2,693)		(2,491)		(202)
Net cash used for financing activities	(877)		(155)		(722)
Net decrease in cash and cash equivalents	(4,209)		(7,800)		3,591
Cash and cash equivalents, and restricted cash, beginning of period	30,387		30,479		(92)
Cash and cash equivalents, and restricted cash, end of period	$	26,178	$	22,679	$	3,499

Operating activities

Net cash used for operating activities was $0.6 million for the three months ended March 31, 2023 as compared to net cash used for operating activities of $5.2 million for the three months ended March 31, 2022. This decrease in net cash used for operating activities was attributable to a decrease in net loss of $5.2 million, offset by an increase of $0.8 million in equity-based compensation.

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Investing activities

Net cash used for investing activities was $2.7 million for the three months ended March 31, 2023, compared to net cash used for investing activities of $2.5 million for the three months ended March 31, 2022. This increase was driven by an increase in the purchase of assets.

Financing activities

Net cash used for financing activities was $0.9 million for the three months ended March 31, 2023 as compared to net cash used for financing activities of $0.2 million for the three months ended March 31, 2022. This increase in net cash used by financing activities was for repayment of notes payable.

Future sources and uses of liquidity

Our sources of liquidity are (1) cash on hand, (2) net working capital, (3) cash flows from operations and (4) our revolving credit facility. Based on our current expectations, we believe that these sources of liquidity will be sufficient to fund our working capital requirements and to meet our commitments in the foreseeable future.

We expect that our primary liquidity needs will comprise cash to (1) provide capital to facilitate the organic growth of our business, (2) pay operating expenses, including cash compensation to our employees, (3) make payments under the tax receivable agreement, (4) pay interest and principal due on borrowings under our Credit Agreement (5) pay income taxes, and (6) when deemed advisable by our board of directors, pay dividends.

Dividend policy

There have been no material changes to our dividend policy as described in the Annual Report on Form 10-K for the fiscal year ended December 31, 2022.

Tax receivable agreement

We entered into a tax receivable agreement with the Pre-IPO LLC Members on May 1, 2018 that provides for the payment by us to the Pre-IPO LLC Members of 85% of the amount of cash savings, if any, in U.S. federal, state and local income tax or franchise tax that we actually realize as a result of (i) any increase in tax basis in Goosehead Insurance, Inc.’s assets and (ii) tax benefits related to imputed interest deemed arising as a result of payments made under the tax receivable agreement. See "Item 13. Certain relationships and related transactions, and director independence" of the Annual Report on Form 10-K for the fiscal year ended December 31, 2022.

Holders of Goosehead Financial, LLC Units (other than Goosehead Insurance, Inc.) may, subject to certain conditions and transfer restrictions described above, redeem or exchange their LLC Units for shares of Class A common stock of Goosehead Insurance, Inc. on a one-for-one basis. Goosehead Financial, LLC intends to make an election under Section 754 of the Internal Revenue Code of 1986, as amended, and the regulations thereunder (the “Code”) effective for each taxable year in which a redemption or exchange of LLC Units for shares of Class A common stock occurs, which is expected to result in increases to the tax basis of the assets of Goosehead Financial, LLC at the time of a redemption or exchange of LLC Units. The redemptions or exchanges are expected to result in increases in the tax basis of the tangible and intangible assets of Goosehead Financial, LLC. These increases in tax basis may reduce the amount of tax that Goosehead Insurance, Inc. would otherwise be required to pay in the future. We have entered into a tax receivable agreement with the Pre-IPO LLC Members that provides for the payment by us to the Pre-IPO LLC Members of 85% of the amount of cash savings, if any, in U.S. federal, state and local income tax or franchise tax that we actually realize as a result of (i) any increase in tax basis in Goosehead Insurance, Inc.’s assets resulting from (a) the purchase of LLC Units from any of the Pre-IPO LLC Members using the net proceeds from any future offering, (b) redemptions or exchanges by the Pre-IPO LLC Members of LLC Units for shares of our Class A common stock or (c) payments under the tax receivable agreement and (ii) tax benefits related to imputed interest deemed arising as a result of payments made under the tax receivable agreement. This payment obligation is an obligation of Goosehead Insurance, Inc. and not of Goosehead Financial, LLC. For purposes of the tax receivable agreement, the cash tax savings in income tax will be computed by comparing the actual income tax liability of Goosehead Insurance, Inc. (calculated with certain assumptions) to the amount of such taxes that Goosehead Insurance, Inc. would have been required to pay had there been no increase to the tax basis of the assets of Goosehead Financial, LLC as a result of the redemptions or exchanges and had Goosehead Insurance, Inc. not entered into the tax receivable agreement. Estimating the amount of payments that may be made under the tax receivable agreement is by its nature imprecise, insofar as the calculation of amounts payable depends on a variety of factors. While the actual increase in tax basis, as well as the amount and timing of any payments under the tax receivable agreement, will vary depending upon a number of factors, including the timing of redemptions or exchanges, the price of shares of our Class A common stock at the

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time of the redemption or exchange, the extent to which such redemptions or exchanges are taxable and the amount and timing of our income. See "Item 13. Certain relationships and related transactions, and director independence" of the Annual Report on Form 10-K. We anticipate that we will account for the effects of these increases in tax basis and associated payments under the tax receivable agreement arising from future redemptions or exchanges as follows:

•we will record an increase in deferred tax assets for the estimated income tax effects of the increases in tax basis based on enacted federal and state tax rates at the date of the redemption or exchange;

•to the extent we estimate that we will not realize the full benefit represented by the deferred tax asset, based on an analysis that will consider, among other things, our expectation of future earnings, we will reduce the deferred tax asset with a valuation allowance; and

•we will record 85% of the estimated realizable tax benefit (which is the recorded deferred tax asset less any recorded valuation allowance) as an increase to the liability due under the tax receivable agreement and the remaining 15% of the estimated realizable tax benefit as an increase to additional paid-in capital.

All of the effects of changes in any of our estimates after the date of the redemption or exchange will be included in net income. Similarly, the effect of subsequent changes in the enacted tax rates will be included in net income.

Contractual obligations, commitments and contingencies

The following table represents our contractual obligations as of March 31, 2023, aggregated by type (in thousands):

 

	Contractual obligations, commitments and contingencies
	Total		Less than 1 year		1-3 years		3-5 years		More than 5 years
Operating leases(1)	$	81,690	$	7,406	$	22,444	$	22,779	$	29,061
Debt obligations payable(2)	93,125		7,500		20,000		65,625		—
Interest expense(3)	18,559		6,435		10,955		1,169		—
Liabilities under the tax receivable agreement(4)	129,236		463		32,054		15,510		81,209
Total	$	322,610	$	21,804	$	85,453	$	105,083	$	110,270

(1)The Company leases its facilities under non-cancelable operating leases. In addition to monthly lease payments, the lease agreements require the Company to reimburse the lessors for its portion of operating costs each year. Rent expense was $2.0 million and $1.4 million for the three months ended March 31, 2023 and 2022.

(2)The Company refinanced its credit facilities on July 21, 2021 in the form of a $100 million term loan, and $25 million revolving credit facility, of which nothing was drawn as of March 31, 2023.

(3)Interest expense includes interest payments on our outstanding debt obligations under our credit agreement. Our debt obligations have variable interest rates. We have calculated future interest obligations based on the interest rate for our debt obligations as of March 31, 2023.

(4)See "Item 2. Management's discussion and analysis of financial condition and results of operation - Tax receivable agreement."

Off-balance sheet arrangements

We do not invest in any off-balance sheet vehicles that provide liquidity, capital resources, market or credit risk support, or engage in any activities that expose us to any liability that is not reflected in our condensed consolidated financial statements except for those described under “Contractual obligations, commitments and contingencies” above.

Critical accounting policies

Our discussion and analysis of our consolidated financial condition and results of operations is based upon the accompanying condensed consolidated financial statements and notes thereto, which have been prepared in accordance with GAAP. The preparation of the condensed consolidated financial statements requires us to make estimates, judgments and assumptions, which we believe to be reasonable, based on the information available. These estimates and assumptions affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosures of contingent assets and liabilities. Variances in the estimates or assumptions used to actual

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experience could yield materially different accounting results. On an ongoing basis, we evaluate the continued appropriateness of our accounting policies and resulting estimates to make adjustments we consider appropriate under the facts and circumstances. During the period ended March 31, 2023, we adjusted the techniques we use for estimating revenues, which had an insignificant effect on reported financial results. There have been no significant changes to our critical accounting policies as disclosed in the Annual Report on Form 10-K for the fiscal year ended December 31, 2022.

Recent accounting pronouncements

See "Note 2. Summary of Significant Accounting Policies—Recently Issued Accounting Pronouncements” under Part I, Item 1 of this Form 10-Q.

Item 3. Quantitative and Qualitative Disclosures About Market Risk

There have been no material changes to our exposure to market risks as described in "Item 7A. Quantitative and qualitative disclosure of market risks" in the Annual Report on Form 10-K for the fiscal year ended December 31, 2022.

Item 4. Controls and Procedures

Under the supervision and with the participation of management, including the Chief Executive Officer and Chief Financial Officer, we conducted an evaluation of the effectiveness of our disclosure controls and procedures (as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) as of the end of the period covered by this report. Based on this evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that our disclosure controls and procedures were effective as of March 31, 2023. Our disclosure controls and procedures are designed to ensure that information required to be disclosed in the reports we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC's rules and forms and that such information is accumulated and communicated to management, including the Chief Executive Officer and Chief Financial Officer, to allow timely decisions regarding required disclosure.

There were no changes to our internal control over financial reporting that occurred during the quarter ended March 31, 2023 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

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PART II

Item 1. Legal Proceedings

The information required by this Item is incorporated by reference to "Part I, Item I, Note 12. Litigation" in the condensed consolidated financial statements included herein.

Item 1A. Risk Factors

There have been no material changes to the risk factors disclosed in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2022.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

None.

Subject to the terms of the amended and restated Goosehead Financial, LLC Agreement, each LLC Unit is redeemable (along with the cancellation of the corresponding share of Class B common stock) for one share of Class A common stock.

Item 3. Defaults Upon Senior Securities

None.

Item 4. Mine Safety Disclosures

Not applicable.

Item 5. Other Information

None.

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Item 6. Exhibits

Exhibit 10.1	Agreement, dated April 26, 2023, between Goosehead Insurance and P. Ryan Langston
Exhibit 31.1	Certifications of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
Exhibit 31.2	Certifications of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
Exhibit 32	Certifications of Chief Executive Officer and Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
101.INS	XBRL Instance Document
101.SCH	XBRL Schema Document
101.CAL	XBRL Calculation Linkbase Document
101.DEF	XBRL Definition Linkbase Document
101.LAB	XBRL Label Linkbase Document
101.PRE	XBRL Presentation Linkbase

Signatures

Pursuant to the requirements of the Securities Exchange Act of 1934, we have duly caused this report to be signed on our behalf by the undersigned thereunto duly authorized.

		GOOSEHEAD INSURANCE, INC.
Date:	April 27, 2023	By:	/s/ Mark E. Jones
			Mark E. Jones
			Chairman and Chief Executive Officer
			(Principal Executive Officer)
Date:	April 27, 2023	By:	/s/ Mark E. Jones, Jr.
			Mark E. Jones, Jr.
			Chief Financial Officer
			(Principal Financial Officer and Principal Accounting Officer)

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EX-10.1

Goosehead Insurance Agency

1500 Solana Blvd, Suite 4500

Westlake, Texas 76262

214-838-5215

214-838-5104 (fax)

P. Ryan Langston

E-mail: ryan.langston@goosehead.com

April 26, 2023

Dear Ryan,

As discussed, we are pleased to welcome you as a Special Advisor to the Board of Directors (the “Board”) of Goosehead Insurance Inc. (the “Company”). We appreciate your willingness to accept this position, and we look forward to your valuable contributions.

This letter agreement (the “Agreement”) sets forth the terms of your transition from Chief Legal Officer of the Company to Special Advisor to the Board, in your capacity as a consultant to the Company.

On June 2, 2023 (the “Transition Date”), you will transition from serving as a full-time executive and officer of the Company and provide legal, business consulting and advisory services to the Board (the “Consulting Engagement”). Until the Transition Date, you will remain an executive officer and employee of the Company and continue to perform duties as directed by our Chief Executive Officer. Until that date, you will continue to be compensated in accordance with the current terms of your employment with the Company, except that, in lieu of any equity compensation award that you might have received as an executive officer of the Company, you will receive an equity compensation award as described in the subsequent paragraph. Your 2023 annual bonus will be pro-rated to the Transition Date.

For your service as a Special Advisor to the Board, you will participate in the equity compensation portion of our director compensation program, as may be modified from time to time by the Board. Currently, our directors are granted annual stock option grants pursuant to the Company’s Amended and Restated Omnibus Incentive Plan (or its successor plan), with the next grant slated to be made on or about May 3, 2023, for which you will be eligible. You will also be entitled to reasonable, out-of-pocket expenses related to your service. You will not be eligible for the cash portion of our director compensation program, including any cash retainer.

The Company shall, as of the Effective Date, cause you to be covered as an additional insured under the Company’s directors and officers liability insurance policy, on terms and conditions no less advantageous than those provided to members of the Board. In addition, the Company will continue to indemnify you on the same terms as apply as if you were an executive officer under the Company’s Director and Executive Officer Indemnification Agreement (the “Indemnification Agreement”), dated as of April 26, 2018, between the Company and you. For purposes of such Indemnification Agreement, you shall be deemed to be in Corporate Status and treated as if you were an executive officer under that agreement with respect to any action taken (or failure to act) on your part while serving as the Special Advisor to the Board.

The Consulting Engagement is for no specific period. Each of you and the Board is free to terminate the Consulting Engagement at any time for any reason, with or without cause, upon thirty (30) calendar days written notice to the other. During your tenure as a Special Advisor to the Board, you will at all times and for all purposes be acting as an independent contractor and not as an employee of the Company. Accordingly, you will be ineligible to participate in any employee benefit plans provided by the Company to its employees, and the Company will not, on your account, (i) pay any unemployment tax or other taxes required under the law to be paid with respect to employees or (ii) withhold any monies from any compensation paid to you for income or employment tax purposes.

Please review this letter carefully. By executing the attached documents, you acknowledge that you have sought from your own advisors any investment, legal and tax advice that you considered necessary to make informed decisions regarding your service to our Board.

We are excited about you serving the Board and look forward to working with you. If you have any questions, please do not hesitate to contact us directly.

Sincerely,

/s/ Mark E. Jones

Mark E. Jones

Chairman & Chief Executive Officer

Acknowledged and agreed:

/s/ P. Ryan Langston

P. Ryan Langston

EX-31.1

Exhibit 31.1

Certification of Principal Executive Officer pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of Sarbanes-Oxley Act of 2002

I, Mark E. Jones, certify that:

1.I have reviewed this Quarterly Report on Form 10-Q of Goosehead Insurance, Inc.;

2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the company as of, and for, the periods presented in this report;

4.The company’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a‑ 15(e) and 15d‑ 15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the company and have:

a.Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the company, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b.Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c.Evaluated the effectiveness of the company’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d.Disclosed in this report any change in the company’s internal control over financial reporting that occurred during the company’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the company’s internal control over financial reporting; and

5.The company’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the company’s auditors and the audit committee of the company’s board of directors (or persons performing the equivalent functions):

a.All significant deficienciesand material weaknesses in the design or operation of internal control over financial reporting whichare reasonably likely to adversely affect the company’s ability to record, process, summarize and report financial information; and

b.Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting

Date: April 27, 2023

/s/ Mark E. Jones_______________________

Mark E. Jones

Chief Executive Officer

EX-31.2

Exhibit 31.2

Certification of Principal Financial Officer pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of Sarbanes-Oxley Act of 2002

I, Mark E. Jones, Jr., certify that:

1.I have reviewed this Quarterly Report on Form 10-Q of Goosehead Insurance, Inc.;

2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the company as of, and for, the periods presented in this report;

4.The company’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a‑15(e) and 15d‑15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the company and have:

a.Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the company, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b.Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c.Evaluated the effectiveness of the company’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d.Disclosed in this report any change in the company’s internal control over financial reporting that occurred during the company’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the company’s internal control over financial reporting; and

5.The company’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the company’s auditors and the audit committee of the company’s board of directors (or persons performing the equivalent functions):

a.All significant deficienciesand material weaknesses in the design or operation of internal control over financial reporting whichare reasonably likely to adversely affect the company’s ability to record, process, summarize and report financial information; and

b.Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: April 27, 2023

/s/ Mark E. Jones, Jr._______________________

Mark E. Jones, Jr.

Chief Financial Officer

EX-32

Exhibit 32

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350, AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

The certification set forth below is being submitted in connection with Goosehead Insurance, Inc.’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2023 (the “Report”) for the purpose of complying with Rule 13a-14(b) or Rule 15d-14(b) of the Securities Exchange Act of 1934 (the “Exchange Act”) and Section 1350 of Chapter 63 of Title 18 of the United States Code.

Mark E. Jones, the Chief Executive Officer and Mark E. Jones, Jr., the Chief Financial Officer of Goosehead Insurance, Inc., each certifies that, to the best of his knowledge:

1.    the Report fully complies with the requirements of Section 13(a) or 15(d) of the Exchange Act; and

2.    the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of Goosehead Insurance, Inc.

Date: April 27, 2023

/s/ Mark E. Jones_______________________

Mark E. Jones

Chief Executive Officer

Date: April 27, 2023

/s/ Mark E. Jones, Jr._______________________

Mark E. Jones, Jr.

Chief Financial Officer

XML

Cover Page - shares	3 Months Ended
	Mar. 31, 2023	Apr. 24, 2023
Document Information [Line Items]
Document Type	10-Q
Document Quarterly Report	true
Document Period End Date	Mar. 31, 2023
Document Transition Report	false
Entity File Number	001-38466
Entity Registrant Name	GOOSEHEAD INSURANCE, INC.
Entity Incorporation, State or Country Code	DE
Entity Tax Identification Number	82-3886022
Entity Address, Address Line One	1500 Solana Blvd, Building 4, Suite 4500
Entity Address, City or Town	Westlake
Entity Address, State or Province	TX
Entity Address, Postal Zip Code	76262
City Area Code	469
Local Phone Number	480-3669
Title of 12(b) Security	Class A Common Stock, par value $.01 per share
Trading Symbol	GSHD
Security Exchange Name	NASDAQ
Entity Current Reporting Status	Yes
Entity Interactive Data Current	Yes
Entity Filer Category	Large Accelerated Filer
Entity Small Business	false
Entity Emerging Growth Company	false
Entity Shell Company	false
Entity Central Index Key	0001726978
Document Fiscal Year Focus	2023
Document Fiscal Period Focus	Q1
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Common Class A
Document Information [Line Items]
Entity Common Stock, Shares Outstanding		23,480,674
Class B Common Stock
Document Information [Line Items]
Entity Common Stock, Shares Outstanding		14,047,138

XML

Condensed Consolidated Statements of Operations (Unaudited) - USD ($) shares in Thousands, $ in Thousands	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022
Revenues:
Revenues	$ 57,955	$ 41,278
Operating Expenses:
Employee compensation and benefits	36,882	31,484
General and administrative expenses	15,856	13,524
Bad debts	1,655	796
Depreciation and amortization	2,093	1,576
Total operating expenses	56,486	47,380
Income (loss) from operations	1,469	(6,102)
Other Income (Expense):
Interest expense	(1,731)	(883)
Loss before taxes	(262)	(6,985)
Tax benefit	(81)	(1,602)
Net loss	(181)	(5,383)
Less: net loss attributable to non-controlling interests	(100)	(3,126)
Net loss attributable to Goosehead Insurance, Inc.	$ (81)	$ (2,257)
Earnings per share:
Basic (in dollars per share)	$ 0	$ (0.11)
Diluted (in dollars per share)	$ 0	$ (0.11)
Weighted average shares of Class A common stock outstanding
Basic (in shares)	23,206	20,240
Diluted (in shares)	23,206	20,240
Commissions and agency fees
Revenues:
Revenues	$ 25,484	$ 20,009
Franchise revenues
Revenues:
Revenues	32,074	20,950
Interest income
Revenues:
Revenues	$ 397	$ 319

XML

Condensed Consolidated Balance Sheets (Unaudited) - USD ($) $ in Thousands	Mar. 31, 2023	Dec. 31, 2022
Current Assets:
Cash and cash equivalents	$ 24,588	$ 28,743
Restricted cash	1,590	1,644
Commissions and agency fees receivable, net	7,108	14,440
Receivable from franchisees, net	8,928	4,932
Prepaid expenses	13,279	4,334
Total current assets	55,493	54,093
Receivable from franchisees, net of current portion	17,543	23,835
Property and equipment, net of accumulated depreciation	36,564	35,347
Right-of-use asset	42,725	44,080
Intangible assets, net of accumulated amortization	5,172	4,487
Deferred income taxes, net	159,468	155,318
Other assets	4,617	4,193
Total assets	321,582	321,353
Current Liabilities:
Accounts payable and accrued expenses	14,237	15,958
Premiums payable	1,590	1,644
Lease liability	8,218	6,627
Contract liabilities	5,394	6,031
Note payable	7,500	6,875
Total current liabilities	36,939	37,135
Lease liability, net of current portion	62,246	64,947
Note payable, net of current portion	84,893	86,711
Contract liabilities, net of current portion	34,715	40,522
Liabilities under tax receivable agreement	128,773	125,662
Total liabilities	347,566	354,977
Additional paid in capital	77,569	70,866
Accumulated deficit	(60,754)	(60,570)
Total stockholders' equity	17,189	10,670
Non-controlling interests	(43,173)	(44,294)
Total equity	(25,984)	(33,624)
Total liabilities and equity	321,582	321,353
Common Class A
Current Liabilities:
Common stock	231	228
Class B Common Stock
Current Liabilities:
Common stock	$ 143	$ 146

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Condensed Consolidated Balance Sheets (Unaudited) (Parenthetical) - $ / shares shares in Thousands	Mar. 31, 2023	Dec. 31, 2022
Common Class A
Common stock par value (in dollars per share)	$ 0.01	$ 0.01
Common stock shares authorized (in shares)	300,000	300,000
Common stock shares issued (in shares)	23,379	23,034
Common stock shares outstanding (in shares)	23,379	23,034
Class B Common Stock
Common stock par value (in dollars per share)	$ 0.01	$ 0.01
Common stock shares authorized (in shares)	50,000	50,000
Common stock shares issued (in shares)	14,147	14,471
Common stock shares outstanding (in shares)	14,147	14,471

XML

Condensed Consolidated Statements of Stockholders' Equity (Unaudited) - USD ($) $ in Thousands	Total	Common Class A	Class B Common Stock	Total stockholders' equity	Common stock Common Class A	Common stock Class B Common Stock	Additional paid in capital	Accumulated deficit	Non-controlling interest
Beginning balance (in shares) at Dec. 31, 2021					20,198,000	16,909,000
Beginning balance at Dec. 31, 2021	$ (69,188)			$ (14,020)	$ 200	$ 170	$ 46,281	$ (60,671)	$ (55,168)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net loss	(5,383)			(2,257)				(2,257)	(3,126)
Exercise of stock options (in shares)					19,000
Exercise of stock options	256			256			256
Equity-based compensation	5,788			5,788			5,788
Activity under employee stock purchase plan (in shares)					3,000
Activity under employee stock purchase plan	214			214			214
Redemption of LLC Units (in shares)					101,000	101,000
Redemption of LLC Units	0			(344)	$ 1	$ (1)	(344)		344
Deferred tax adjustments related to Tax Receivable Agreement	416			394			394		22
Reallocation of Non-controlling interest	0			(478)				(478)	478
Ending balance (in shares) at Mar. 31, 2022					20,321,000	16,808,000
Ending balance at Mar. 31, 2022	(67,897)			(10,447)	$ 201	$ 169	52,589	(63,406)	(57,450)
Beginning balance (in shares) at Dec. 31, 2022		23,034,000	14,471,000		23,034,000	14,471,000
Beginning balance at Dec. 31, 2022	(33,624)			10,670	$ 228	$ 146	70,866	(60,570)	(44,294)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net loss	(181)			(81)				(81)	(100)
Exercise of stock options (in shares)					17,000
Exercise of stock options	173			173			173
Equity-based compensation	6,620			6,620			6,620
Activity under employee stock purchase plan (in shares)					4,000
Activity under employee stock purchase plan	201			201			201
Redemption of LLC Units (in shares)		323,000	323,000		323,000	323,000
Redemption of LLC Units	0			(990)	$ 3	$ (3)	(990)		990
Deferred tax adjustments related to Tax Receivable Agreement	828			699			699		129
Reallocation of Non-controlling interest	0			(103)				(103)	103
Ending balance (in shares) at Mar. 31, 2023		23,379,000	14,147,000		23,379,000	14,147,000
Ending balance at Mar. 31, 2023	$ (25,984)			$ 17,189	$ 231	$ 143	$ 77,569	$ (60,754)	$ (43,173)

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Condensed Consolidated Statements of Cash Flows (Unaudited) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022
Cash flows from operating activities:
Net loss	$ (181)	$ (5,383)
Adjustments to reconcile net loss to net cash used for operating activities:
Depreciation and amortization	2,150	1,632
Bad debt expense	1,655	796
Equity-based compensation	6,620	5,788
Impacts of Tax Receivable Agreement	3,574	2,235
Deferred income taxes	(3,322)	(2,885)
Noncash lease activity	245	1,004
Changes in operating assets and liabilities:
Receivable from franchisees	1,332	(2,397)
Commissions and agency fees receivable	6,930	2,727
Prepaid expenses	(8,945)	(5,673)
Other assets	(424)	(1,743)
Accounts payable and accrued expenses	(3,477)	(3,762)
Contract liabilities	(6,444)	2,968
Premiums payable	(352)	(461)
Net cash used for operating activities	(639)	(5,154)
Cash flows from investing activities:
Proceeds from notes receivable	8	10
Purchase of software	(784)	(773)
Cash consideration paid for asset acquisitions	(161)	0
Purchase of property and equipment	(1,756)	(1,728)
Net cash used for investing activities	(2,693)	(2,491)
Cash flows from financing activities:
Repayment of note payable	(1,250)	(625)
Proceeds from the issuance of Class A common stock	373	470
Net cash used for financing activities	(877)	(155)
Net decrease in cash and restricted cash	(4,209)	(7,800)
Cash and cash equivalents, and restricted cash, beginning of period	30,387	30,479
Cash and cash equivalents, and restricted cash, end of period	26,178	22,679
Supplemental disclosures of cash flow data:
Cash paid during the period for interest	1,675	1,086
Cash paid for income taxes	$ 2	$ 9

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Organization

3 Months Ended

Mar. 31, 2023

Organization, Consolidation and Presentation of Financial Statements [Abstract]

Organization

Organization

Goosehead Insurance, Inc. (“GSHD”) is the sole managing member of Goosehead Financial, LLC (“GF”) and has the sole voting power and control of management of GF. Accordingly, GSHD consolidates the financial results of GF and reports non-controlling interest in GSHD’s condensed consolidated financial statements.

GF was organized on January 1, 2016 as a Delaware Limited Liability Company and is headquartered in Westlake, TX.

GSHD (collectively with its consolidated subsidiaries, the “Company”) provides personal and commercial property and casualty insurance brokerage services for its clients through a network of corporate-owned agencies and franchise units across the nation.

The Company had 12 and 15 corporate-owned locations in operation at March 31, 2023 and 2022, respectively. Franchisees are provided access to insurance Carrier Appointments, product training, technology infrastructure, client service centers and back office services. During the three months ended March 31, 2023 and 2022, the Company onboarded 83 and 113 franchise locations, respectively, and had 1,387 and 1,268 operating franchise locations as of March 31, 2023 and 2022, respectively. No franchises were purchased during the three months ended March 31, 2023 and 2022.

All intercompany accounts and transactions have been eliminated in consolidation.

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Summary of Significant Accounting Policies

3 Months Ended

Mar. 31, 2023

Accounting Policies [Abstract]

Summary of Significant Accounting Policies

Summary of Significant Accounting Policies

Basis of Presentation

The accompanying condensed consolidated financial statements of the Company have been prepared in accordance with the instructions to Form 10-Q. Therefore, they do not include all of the annual disclosures required by accounting principles generally accepted in the United States of America ("GAAP"). However, in the opinion of management, these statements include all adjustments, consisting of normal recurring adjustments, which are necessary for a fair presentation of the condensed consolidated financial positions at March 31, 2023 and December 31, 2022, the condensed consolidated results of operations, stockholders' equity and statements of cash flows for the three months ended March 31, 2023 and 2022. The interim period condensed consolidated financial statements should be read in conjunction with the Consolidated Financial Statements that are included in the Annual Report on Form 10-K for the fiscal year ended December 31, 2022.

The results of operations for the three months ended March 31, 2023 are not necessarily indicative of the results that can be expected for the entire year. The Company experiences seasonal fluctuations of its revenue due to the timing of contingent commission revenue recognition and trends in housing market activity.

Use of Estimates

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reported period. Accordingly, actual results could differ from those estimates as more information becomes known.

Income Taxes

The Company accounts for income taxes pursuant to the asset and liability method which requires the recognition of deferred income tax assets and liabilities related to the expected future tax consequences arising from temporary differences between the carrying amounts and tax bases of assets and liabilities based on enacted statutory tax rates applicable to the periods in which the temporary differences are expected to reverse. Any effects of changes in income tax rates or laws are included in income tax expense in the period of enactment.

Restricted Cash

The Company holds premiums received from the insured, but not yet remitted to the insurance Carrier, in a fiduciary capacity. Premiums received but not yet remitted included in restricted cash were $1.6 million and $1.5 million as of March 31, 2023 and 2022, respectively.

The following is a reconciliation of our cash and restricted cash balances as presented in the condensed consolidated statements of cash flows for the three months ended March 31, 2023 and 2022 (in thousands):

	March 31,
	2023		2022
Cash and cash equivalents	$	24,588	$	21,187
Restricted cash	1,590		1,492
Cash and cash equivalents, and restricted cash	$	26,178	$	22,679

Recently adopted accounting pronouncements

Reference Rate Reform (ASU 2020-04): In March 2020, the Financial Accounting Standards Board issued ASU 2020-04. Facilitation of the Effects of Reference Rate Reform on Financial Reporting, which provides optional expedients and exceptions for applying U.S. GAAP if certain criteria are met to contracts, hedging relationships and other transactions that reference LIBOR or another reference rate expected to be discontinued. ASU 2020-04 is effective from March 12, 2020 through December 31, 2022. In December 2022, ASU 2022-06 extended the effective period through December 31, 2024. A substantial portion of our indebtedness bears interest at variable interest rates, primarily based on USD-LIBOR. The adoption of ASU 2020-04 did not have a material impact on our condensed consolidated financial statements. The standard will ease, if warranted, the administrative requirements for accounting for the future effects of the rate reform. Our debt agreement contains a provision to move to the Secured Overnight Financing Rate ("SOFR") if or when LIBOR is phased out.

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Revenue

3 Months Ended

Mar. 31, 2023

Revenue from Contract with Customer [Abstract]

Revenue

Revenue

Commissions and fees

The Company earns new and renewal commissions paid by insurance Carriers and fees paid by its clients for the binding of insurance coverage. The transaction price is set as the estimated commissions to be received over the term of the policy based on an estimate of premiums placed, policy changes and cancellations, net of a constraint. These commissions and fees are earned at a point in time upon the effective date of bound insurance coverage, as no performance obligation exists after coverage is bound.

For Agency Fees, the Company enters into a contract with the insured, in which the Company's performance obligation is to place an insurance policy. The transaction price of the agency fee is set at the time the sale is agreed upon, and is included in the contract. Agency Fee revenue is recognized at a point in time, which is the effective date of the policy.

Contingent commission revenue is generated from contracts between the Company and insurance carriers, for which the Company is compensated for certain growth, profitability, or other performance-based metrics. The performance obligations for contingent commissions will vary by contract, but generally include the Company increasing profitable written premium with the insurance carrier. The transaction price for contingent commissions is estimated based on all available information and is recognized over time as the Company completes its performance obligations, as the underlying policies are placed, net of a constraint.

Franchise revenues

Franchise revenues include initial franchise fees and ongoing new and renewal royalty fees from franchisees.

Revenue from initial franchise fees is generated from a contract between the Company and a franchisee. The Company's performance obligation is to provide initial training, onboarding, ongoing support and use of the Company's business operations over the period of the franchise agreement. The transaction price is set by the franchise agreement and revenue is recognized over time as the Company completes its performance obligations.

Revenue from new and renewal royalty fees is recorded by applying the sales- and usage-based royalties exception. Under the sales- and usage-based exception, the Company estimates the anticipated amount of the royalties to be received over the term of the policy based on an estimate of premiums placed by the franchisee, policy changes, and cancellations, net of a constraint. Revenue from royalty fees is recognized over time as the placement of the underlying policies occur.

Contract costs

The Company has evaluated ASC Topic 340 - Other Assets and Deferred Cost (“ASC 340”) which requires companies to defer certain incremental cost to obtain customer contracts, and certain costs to fulfill customer contracts.

Incremental cost to obtain - The adoption of ASC 340 resulted in the Company deferring certain costs to obtain customer contracts primarily as they relate to commission-based compensation plans for the franchise sales team, in which the Company pays an incremental amount of compensation on new Franchise Agreements. These incremental costs are deferred and amortized over a 10-year period, which is consistent with the term of the contract.

Costs to fulfill - The Company has evaluated the need to capitalize costs to fulfill customer contracts and has determined that there are no costs that meet the definition for capitalization under ASC 340.

Disaggregation of Revenue

The following table disaggregates revenue by source (in thousands):

	Three Months Ended March 31,
	2023		2022
Type of revenue stream:
Commissions and agency fees
Renewal Commissions	$	15,818	$	10,207
New Business Commissions	5,517		5,367
Agency Fees	2,230		2,637
Contingent Commissions	1,920		1,798
Franchise revenues
Renewal Royalty Fees	22,752		14,002
New Business Royalty Fees	5,671		4,292
Initial Franchise Fees	3,063		2,296
Other Franchise Revenues	587		360
Interest Income	397		319
Total Revenues	$	57,955	$	41,278
Timing of revenue recognition:
Transferred at a point in time	$	23,565	$	18,211
Transferred over time	34,390		23,067
Total Revenues	$	57,955	$	41,278

Contract Balances

The following table provides information about receivables, cost to obtain, and contract liabilities from contracts with customers (in thousands):

	March 31, 2023		December 31, 2022		Increase/(decrease)
Cost to obtain franchise contracts(1)	$	3,187	$	3,255	$	(68)
Commissions and agency fees receivable, net(2)	7,108		14,440		(7,332)
Receivable from franchisees(2)	26,471		28,767		(2,296)
Contract liabilities(2)(3)	40,109		46,553		(6,444)

(1) Cost to obtain franchise contracts is included in Other assets on the condensed consolidated balance sheets.

(2) Includes both the current and long term portion of this balance.

(3) Initial Franchise Fees to be recognized over the life of the contract.

The Company records Franchise Fees as contract liabilities on the Condensed Consolidated Balance Sheets when the agreement is executed. Contract liabilities are reduced as fees are recognized in revenue over the expected life of the franchise license. As the term of the franchise license is typically ten years, substantially all of the franchise fee revenue recognized in the period ended March 31, 2023 was included in the contract liabilities balance as of December 31, 2022.

The weighted average remaining amortization period for contract liabilities related to open franchises is 7.8 years.

Significant changes in contract liabilities are as follows (in thousands):

Contract liabilities at December 31, 2022	$	46,553
Revenue recognized during the period	(3,063)
New deferrals(1)	2,210
Write offs(2)	(5,591)
Contract liabilities at March 31, 2023	$	40,109

(1) Initial Franchise Fees where the consideration is received from the franchisee for services which are to be transferred to the Franchisee over the expected life of the Franchise Agreement

(2) Franchise Fees, net of recognized revenue, no longer deferred due to the termination of the Franchise Agreement.

XML

Franchise Fees Receivable

3 Months Ended

Mar. 31, 2023

Receivables [Abstract]

Franchise Fees Receivable

Franchise Fees Receivable

The balance of Franchise fees receivable included in Receivable from franchisees consisted of the following (in thousands):

	March 31, 2023		December 31, 2022
Franchise fees receivable(1)	$	27,518	$	35,606
Less: Unamortized discount(1)	(8,252)		(9,896)
Less: Allowance for uncollectible franchise fees(1)	(347)		(487)
Net franchise fees receivable(1)	$	18,919	$	25,223

(1) Includes both the current and long term portion of this balance

Activity in the allowance for uncollectible franchise fees was as follows (in thousands):

Balance at December 31, 2022	$	487
Charges to bad debts	762
Write offs	(902)
Balance at March 31, 2023	$	347
Balance at December 31, 2021	$	303
Charges to bad debts	271
Write offs	(186)
Balance at March 31, 2022	$	388

XML

Allowance for Uncollectible Agency Fees

3 Months Ended

Mar. 31, 2023

Receivables [Abstract]

Allowance for Uncollectible Agency Fees

Allowance for Uncollectible Agency FeesActivity in the allowance for uncollectible agency fees was as follows (in thousands):

Balance at December 31, 2022	$	450
Charges to bad debts	318
Write offs	(286)
Balance at March 31, 2023	$	482
Balance at December 31, 2021	$	489
Charges to bad debts	525
Write offs	(499)
Balance at March 31, 2022	$	515

XML

Property and equipment

3 Months Ended

Mar. 31, 2023

Property, Plant and Equipment [Abstract]

Property and equipment

Property and equipment

Property and equipment consisted of the following (in thousands):

	March 31, 2023		December 31, 2022
Furniture & fixtures	$	11,264	$	9,772
Computer equipment	4,061		4,041
Network equipment	423		423
Phone system	326		326
Leasehold improvements	37,545		36,009
Total	53,619		50,571
Less accumulated depreciation	(17,055)		(15,224)
Property and equipment, net	$	36,564	$	35,347

Depreciation expense was $1.8 million and $1.4 million for three months ended March 31, 2023 and 2022, respectively.

XML

Debt

3 Months Ended

Mar. 31, 2023

Debt Disclosure [Abstract]

Debt

Debt

On July 21, 2021, the Company refinanced its $25.0 million revolving credit facility and $80.0 million term note payable to a $50.0 million revolving credit facility and $100.0 million term note payable to finance general corporate purposes and the special dividend. The Company also has the right, subject to approval by the administrative agent and each issuing bank, to increase the commitments under the credit facilities by an additional $25.0 million.

The $50.0 million revolving credit facility accrues interest on amounts drawn at an initial interest rate of LIBOR plus 2.50%, then at an interest rate determined by the Company's leverage ratio for the preceding period. At March 31, 2023 the Company was accruing interest at LIBOR plus 225 basis points. At March 31, 2023, the Company had nothing drawn against the revolving credit facility and had a letter of credit of $0.2 million applied against the maximum borrowing availability, payable on July 21, 2026. Thus, amounts available to draw totaled $49.8 million. The revolving credit facility is collateralized by substantially all the Company’s assets, which includes rights to future commissions and royalties.

The term note is payable in quarterly installments of $0.6 million the first twelve months, $1.3 million the next twelve months, $1.9 million the next twelve months, and $2.5 million the last twenty-four months, with a balloon payment of $65.6 million on July 21, 2026. The note is collateralized by substantially all of the Company’s assets, which includes rights to future commissions and royalties. Interest is calculated initially at LIBOR plus 2.25%, then at an interest rate based on the Company's leverage ratio for the preceding period. At March 31, 2023 the Company was accruing interest at LIBOR plus 225 basis points.

The interest rate for each leverage ratio tier is as follows:

Leverage Ratio	Interest Rate
< 1.50x	LIBOR + 175 bps
> 1.50x	LIBOR + 200 bps
> 2.50x	LIBOR + 225 bps
> 3.50x	LIBOR + 250 bps

Maturities of the term note payable for the next five years are as follows (in thousands):

	Amount
2023	$	5,625
2024	9,375
2025	10,000
2026	68,125
2027	—
Total	$	93,125

The Company’s note payable agreement contains certain restrictions and covenants. Under these restrictions, the Company is limited in the amount of debt incurred and distributions payable. As of March 31, 2023, the Company's maximum allowable trailing twelve months debt-to-EBITDA ratio, as defined by the credit agreement, was 4x. In addition, the credit agreement contains certain change of control provisions that, if broken, would trigger a default. Finally, the Company must maintain certain financial ratios. As of March 31, 2023, the Company was in compliance with these covenants.

Because of both instruments’ variable interest rate, the note payable balance at March 31, 2023 and December 31, 2022, approximates fair value using Level 2 inputs, described below.

The framework for measuring fair value provides a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (level 1 measurements) and the lowest priority to unobservable inputs (level 3 measurements). The three levels of the fair value hierarchy are described as follows:

•Level 1—Unadjusted quoted prices in active markets that are accessible at the measurement date for identical, unrestricted assets.

•Level 2—Significant other observable inputs other than Level 1 prices such as quoted prices in markets that are not active, quoted prices for similar assets or other inputs that are observable, either directly or indirectly, for substantially the full term of the asset.

•Level 3—Significant unobservable inputs that reflect a reporting entity’s own assumptions about the assumptions that market participants would use in pricing an asset or liability.

The asset or liability’s fair value measurement level within the fair value hierarchy is based on the lowest level of any input that is significant to the fair value measurement. The valuation techniques used need to maximize the use of observable inputs and minimize the use of unobservable inputs.

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Income Taxes

3 Months Ended

Mar. 31, 2023

Income Tax Disclosure [Abstract]

Income Taxes

Income Taxes

GSHD is the sole managing member of GF, which is treated as a partnership for U.S. federal and most applicable state and local income tax purposes. As a partnership, GF is not subject to U.S. federal and certain state and local income taxes. Any taxable income or loss generated by GF is passed through to and included in the taxable income or loss of its members, including GSHD, on a pro rata basis. GSHD is subject to U.S. federal income taxes, in addition to state and local income taxes, with respect to GSHD's allocable share of income of GF.

Income tax expense (benefit)

GSHD is the sole managing member of GF, which is treated as a partnership for U.S. federal and most applicable state and local income tax purposes. As a partnership, GF is not subject to U.S. federal and certain state and local income taxes. Any taxable income or loss generated by GF is passed through to and included in the taxable income or loss of its members, including GSHD, on a pro rata basis. GSHD is subject to U.S. federal income taxes, in addition to state and local income taxes, with respect to GSHD's allocable share of income of GF.

Provision benefit from income taxes for the three months ended March 31, 2023 was $0.1 million compared to $1.6 million for the three months ended March 31, 2022. The effective tax rate was 31% for the three months ended March 31, 2023 and 23% for the three months ended March 31, 2022. The increase in the effective tax rate for the three months ended March 31, 2023 compared to the three months ended March 31, 2022 was primarily due to an increase in pre-tax income between periods.

Deferred taxes

Deferred tax assets at March 31, 2023 were $159.5 million compared to $155.3 million at December 31, 2022. The primary contributing factor to the increase in deferred tax assets is additional redemptions of LLC Units of GF for shares of Class A common stock of GSHD during the three months ended March 31, 2023.

Tax Receivable Agreement

GF intends to make an election under Section 754 of the Internal Revenue Code of 1986, as amended, and the regulations thereunder (the “Code”) effective for each taxable year in which a redemption or exchange of LLC Units and corresponding Class B common stock for shares of Class A common stock occurs. Future taxable redemptions or exchanges are expected to result in tax basis adjustments to the assets of GF that will be allocated to the Company and thus produce favorable tax attributes. These tax attributes would not be available to GSHD in the absence of those transactions. The anticipated tax basis adjustments are expected to reduce the amount of tax that GSHD would otherwise be required to pay in the future.

GSHD entered into a tax receivable agreement with the Pre-IPO LLC Members on May 1, 2018 that provides for the payment by GSHD to the Pre-IPO LLC Members of 85% of the amount of cash savings, if any, in U.S. federal, state and local income tax or franchise tax that GSHD actually realizes as a result of (i) any increase in tax basis in GSHD's assets and (ii) tax benefits related to imputed interest deemed arising as a result of payments made under the tax receivable agreement.

During the three months ended March 31, 2023, an aggregate of 323,485 LLC Units were redeemed by the Pre-IPO LLC Members for newly issued shares of Class A common stock. In connection with these redemptions, GSHD received 323,485 LLC Units, which resulted in an increase in the tax basis of its investment in GF subject to the provisions of the tax receivable agreement. The Company recognized a liability for the TRA Payments due to the Pre-IPO LLC Members, representing 85% of the aggregate tax benefits the Company expects to realize from the tax basis increases related to the redemptions of LLC Units, after concluding it was probable that such TRA Payments would be paid based on its estimates of future taxable income. As of March 31, 2023, the total amount of TRA Payments due to the Pre-IPO LLC Members under the tax receivable agreement was $129.2 million, of which $0.5 million was current and included in Accounts payables and accrued expenses on the Condensed Consolidated Balance Sheet. Future exchanges of LLC Units for Class A common stock will result in additional TRA payments.

Uncertain tax positions

GSHD has determined there are no material uncertain tax positions as of March 31, 2023.

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Stockholders' Equity

3 Months Ended

Mar. 31, 2023

Equity [Abstract]

Stockholders' Equity

Stockholders' Equity

Class A Common Stock

GSHD has a total of 23,379 thousand shares of its Class A common stock outstanding at March 31, 2023. Each share of Class A common stock holds economic rights and entitles its holder to one vote per share on all matters submitted to a vote of the stockholders of GSHD.

Class B Common Stock

GSHD has a total of 14,147 thousand shares of its Class B common stock outstanding at March 31, 2023. Each share of Class B common stock has no economic rights but entitles its holder to one vote per share on all matters submitted to a vote of the stockholders of GSHD.

Holders of Class A common stock and Class B common stock vote together as a single class on all matters presented to GSHD's shareholders for their vote or approval, except as otherwise required by applicable law, by agreement, or by GSHD's certificate of incorporation.

Earnings Per Share

The following table sets forth the calculation of basic earnings per share ("EPS") based on net income attributable to GSHD for the three months ended March 31, 2023 and 2022, divided by the basic weighted average number of Class A common stock as of March 31, 2023 and 2022 (in thousands, except per share amounts). Diluted earnings per share of Class A common stock is computed by dividing net income attributable to GSHD by the weighted average number of shares of Class A common stock outstanding adjusted to give effect to potentially dilutive securities. The Company has not included the effects of conversion of Class B shares to Class A shares in the diluted EPS calculation using the "if-converted" method, because doing so has no impact on diluted EPS.

	Three Months Ended March 31,
	2023		2022
Numerator:
Loss before taxes	$	(262)	$	(6,985)
Less: loss before taxes attributable to non-controlling interests	(100)		(3,126)
Loss before taxes attributable to GSHD	(162)		(3,859)
Less: income tax benefit attributable to GSHD	(81)		(1,602)
Net loss attributable to GSHD	$	(81)	$	(2,257)
Denominator:
Weighted average shares of Class A common stock outstanding - basic	23,206		20,240
Effect of dilutive securities:
Stock options(1)	—		—
Weighted average shares of Class A common stock outstanding - diluted	23,206		20,240
Earnings per share of Class A common stock - basic	$	—	$	(0.11)
Earnings per share of Class A common stock - diluted	$	—	$	(0.11)

(1) 3,235 stock options were excluded from the computation of diluted earnings per share of Class A common stock for the three months ended March 31, 2023 because the effect would have been anti-dilutive. 2,300 stock options were excluded from the computation of diluted earnings per share of Class A common stock for the three months ended March 31, 2022 because the effect would have been anti-dilutive.

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Non-controlling interest

3 Months Ended

Mar. 31, 2023

Noncontrolling Interest [Abstract]

Non-controlling interest

Non-controlling interest

GSHD is the sole managing member of GF and, as a result, it consolidates the financial results of GF. GSHD reports a non-controlling interest representing the economic interest in GF held by the other members of GF.

Under the amended and restated Goosehead Financial, LLC Agreement, the Pre-IPO LLC Members have the right, from and after the completion of the Offering (subject to the terms of the amended and restated Goosehead Financial, LLC Agreement), to require GSHD to redeem all or a portion of their LLC Units for, at GSHD's election, newly-issued shares of Class A common stock on a one-for-one basis or a cash payment equal to the volume weighted average market price of one share of GSHD's Class A common stock for each LLC Unit redeemed (subject to customary adjustments, including for stock splits, stock dividends and reclassifications) in accordance with the terms of the amended and restated Goosehead Financial, LLC Agreement. Additionally, in the event of a redemption request by a Pre-IPO LLC Member, GSHD may, at its option, effect a direct exchange of cash or Class A common stock for LLC Units in lieu of such a redemption. Shares of Class B common stock will be cancelled on a one-for-one basis if GSHD, at the election of a Pre-IPO LLC Member, redeems or exchanges LLC Units of such Pre-IPO LLC Member pursuant to the terms of the amended and restated Goosehead Financial, LLC Agreement. Except for transfers to GSHD pursuant to the amended and restated Goosehead Financial, LLC Agreement or to certain permitted transferees, the Pre-IPO LLC Members are not permitted to sell, transfer or otherwise dispose of any LLC Units or shares of Class B common stock.

During the three months ended March 31, 2023, an aggregate of 323 thousand LLC Units were redeemed by the non-controlling interest holders. Pursuant to the GF LLC Agreement, GSHD issued 323 thousand shares of Class A common stock in connection with these redemptions and received 323 thousand LLC Interests, increasing GSHD's ownership interest in GF. Simultaneously, and in connection with these redemptions, and 323 thousand shares of Class B common stock were surrendered and cancelled.

The following table summarizes the ownership interest in GF as of March 31, 2023 (in thousands):

	March 31, 2023
	LLC Units	Ownership %
Number of LLC Units held by GSHD	23,379	62.3%
Number of LLC Units held by non-controlling interest holders	14,147	37.7%
Number of LLC Units outstanding	37,526	100.0%

The weighted average ownership percentages for the applicable reporting periods are used to attribute net income to GSHD and the non-controlling interest holders. The non-controlling interest holders' weighted average ownership percentage for the three months ended March 31, 2023 was 38.1%.

The following table summarizes the effects of changes in ownership in GF on the equity of GSHD for the three months ended March 31, 2023 and 2022 as follows (in thousands):

	Three Months Ended March 31,
	2023		2022
Net loss attributable to Goosehead Insurance Inc.	$	(81)	$	(2,257)
Transfers (to) from non-controlling interests:
Decrease in additional paid-in capital as a result of the redemption of LLC interests	(990)		(344)
Increase in additional paid-in capital as a result of activity under employee stock purchase plan	201		214
Total effect of changes in ownership interest on equity attributable to Goosehead Insurance Inc.	$	(870)	$	(2,387)

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Equity-Based Compensation	3 Months Ended
	Mar. 31, 2023
Share-Based Payment Arrangement [Abstract]
Equity-Based Compensation	Equity-Based CompensationStock option expense was $6.6 million for the three months ended March 31, 2023. Stock option expense was $5.8 million for the three months ended March 31, 2022.

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Litigation	3 Months Ended
	Mar. 31, 2023
Commitments and Contingencies Disclosure [Abstract]
Litigation	LitigationFrom time to time, GSHD may be involved in various legal proceedings, lawsuits and claims incidental to the conduct of the Company's business. The amount of any loss from the ultimate outcomes is not probable or reasonably estimable. It is the opinion of management that the resolution of outstanding claims will not have a material adverse effect on the financial position or results of operations of the Company.

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Summary of Significant Accounting Policies (Policies)

3 Months Ended

Mar. 31, 2023

Accounting Policies [Abstract]

Basis of Combination

All intercompany accounts and transactions have been eliminated in consolidation.

Basis of Presentation

Basis of Presentation

The accompanying condensed consolidated financial statements of the Company have been prepared in accordance with the instructions to Form 10-Q. Therefore, they do not include all of the annual disclosures required by accounting principles generally accepted in the United States of America ("GAAP"). However, in the opinion of management, these statements include all adjustments, consisting of normal recurring adjustments, which are necessary for a fair presentation of the condensed consolidated financial positions at March 31, 2023 and December 31, 2022, the condensed consolidated results of operations, stockholders' equity and statements of cash flows for the three months ended March 31, 2023 and 2022. The interim period condensed consolidated financial statements should be read in conjunction with the Consolidated Financial Statements that are included in the Annual Report on Form 10-K for the fiscal year ended December 31, 2022.

The results of operations for the three months ended March 31, 2023 are not necessarily indicative of the results that can be expected for the entire year. The Company experiences seasonal fluctuations of its revenue due to the timing of contingent commission revenue recognition and trends in housing market activity.

Use of Estimates

Use of Estimates

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reported period. Accordingly, actual results could differ from those estimates as more information becomes known.

Income Taxes

Income Taxes

The Company accounts for income taxes pursuant to the asset and liability method which requires the recognition of deferred income tax assets and liabilities related to the expected future tax consequences arising from temporary differences between the carrying amounts and tax bases of assets and liabilities based on enacted statutory tax rates applicable to the periods in which the temporary differences are expected to reverse. Any effects of changes in income tax rates or laws are included in income tax expense in the period of enactment.

Restricted Cash

Restricted CashThe Company holds premiums received from the insured, but not yet remitted to the insurance Carrier, in a fiduciary capacity.

Recently Adopted Accounting Pronouncements

Recently adopted accounting pronouncements

Reference Rate Reform (ASU 2020-04): In March 2020, the Financial Accounting Standards Board issued ASU 2020-04. Facilitation of the Effects of Reference Rate Reform on Financial Reporting, which provides optional expedients and exceptions for applying U.S. GAAP if certain criteria are met to contracts, hedging relationships and other transactions that reference LIBOR or another reference rate expected to be discontinued. ASU 2020-04 is effective from March 12, 2020 through December 31, 2022. In December 2022, ASU 2022-06 extended the effective period through December 31, 2024. A substantial portion of our indebtedness bears interest at variable interest rates, primarily based on USD-LIBOR. The adoption of ASU 2020-04 did not have a material impact on our condensed consolidated financial statements. The standard will ease, if warranted, the administrative requirements for accounting for the future effects of the rate reform. Our debt agreement contains a provision to move to the Secured Overnight Financing Rate ("SOFR") if or when LIBOR is phased out.

Framework for Measuring Fair Value

The framework for measuring fair value provides a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (level 1 measurements) and the lowest priority to unobservable inputs (level 3 measurements). The three levels of the fair value hierarchy are described as follows:

•Level 1—Unadjusted quoted prices in active markets that are accessible at the measurement date for identical, unrestricted assets.

•Level 2—Significant other observable inputs other than Level 1 prices such as quoted prices in markets that are not active, quoted prices for similar assets or other inputs that are observable, either directly or indirectly, for substantially the full term of the asset.

•Level 3—Significant unobservable inputs that reflect a reporting entity’s own assumptions about the assumptions that market participants would use in pricing an asset or liability.

The asset or liability’s fair value measurement level within the fair value hierarchy is based on the lowest level of any input that is significant to the fair value measurement. The valuation techniques used need to maximize the use of observable inputs and minimize the use of unobservable inputs.

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Summary of Significant Accounting Policies (Tables)

3 Months Ended

Mar. 31, 2023

Accounting Policies [Abstract]

Schedule of Restrictions on Cash and Cash Equivalents

The following is a reconciliation of our cash and restricted cash balances as presented in the condensed consolidated statements of cash flows for the three months ended March 31, 2023 and 2022 (in thousands):

	March 31,
	2023		2022
Cash and cash equivalents	$	24,588	$	21,187
Restricted cash	1,590		1,492
Cash and cash equivalents, and restricted cash	$	26,178	$	22,679

Schedule of Reconciliation of Cash and Restricted Cash

The following is a reconciliation of our cash and restricted cash balances as presented in the condensed consolidated statements of cash flows for the three months ended March 31, 2023 and 2022 (in thousands):

	March 31,
	2023		2022
Cash and cash equivalents	$	24,588	$	21,187
Restricted cash	1,590		1,492
Cash and cash equivalents, and restricted cash	$	26,178	$	22,679

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Revenue (Tables)

3 Months Ended

Mar. 31, 2023

Revenue from Contract with Customer [Abstract]

Schedule of Disaggregation of Revenue

The following table disaggregates revenue by source (in thousands):

	Three Months Ended March 31,
	2023		2022
Type of revenue stream:
Commissions and agency fees
Renewal Commissions	$	15,818	$	10,207
New Business Commissions	5,517		5,367
Agency Fees	2,230		2,637
Contingent Commissions	1,920		1,798
Franchise revenues
Renewal Royalty Fees	22,752		14,002
New Business Royalty Fees	5,671		4,292
Initial Franchise Fees	3,063		2,296
Other Franchise Revenues	587		360
Interest Income	397		319
Total Revenues	$	57,955	$	41,278
Timing of revenue recognition:
Transferred at a point in time	$	23,565	$	18,211
Transferred over time	34,390		23,067
Total Revenues	$	57,955	$	41,278

Schedule of Contract Balances

The following table provides information about receivables, cost to obtain, and contract liabilities from contracts with customers (in thousands):

	March 31, 2023		December 31, 2022		Increase/(decrease)
Cost to obtain franchise contracts(1)	$	3,187	$	3,255	$	(68)
Commissions and agency fees receivable, net(2)	7,108		14,440		(7,332)
Receivable from franchisees(2)	26,471		28,767		(2,296)
Contract liabilities(2)(3)	40,109		46,553		(6,444)

(1) Cost to obtain franchise contracts is included in Other assets on the condensed consolidated balance sheets.

(2) Includes both the current and long term portion of this balance.

(3) Initial Franchise Fees to be recognized over the life of the contract.

Significant changes in contract liabilities are as follows (in thousands):

Contract liabilities at December 31, 2022	$	46,553
Revenue recognized during the period	(3,063)
New deferrals(1)	2,210
Write offs(2)	(5,591)
Contract liabilities at March 31, 2023	$	40,109

(1) Initial Franchise Fees where the consideration is received from the franchisee for services which are to be transferred to the Franchisee over the expected life of the Franchise Agreement

(2) Franchise Fees, net of recognized revenue, no longer deferred due to the termination of the Franchise Agreement.

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Franchise Fees Receivable (Tables)

3 Months Ended

Mar. 31, 2023

Receivables [Abstract]

Schedule of Franchise Fees Receivable

The balance of Franchise fees receivable included in Receivable from franchisees consisted of the following (in thousands):

	March 31, 2023		December 31, 2022
Franchise fees receivable(1)	$	27,518	$	35,606
Less: Unamortized discount(1)	(8,252)		(9,896)
Less: Allowance for uncollectible franchise fees(1)	(347)		(487)
Net franchise fees receivable(1)	$	18,919	$	25,223

(1) Includes both the current and long term portion of this balance

Activity in the allowance for uncollectible agency fees was as follows (in thousands):

Balance at December 31, 2022	$	450
Charges to bad debts	318
Write offs	(286)
Balance at March 31, 2023	$	482
Balance at December 31, 2021	$	489
Charges to bad debts	525
Write offs	(499)
Balance at March 31, 2022	$	515

Schedule of Allowance for Uncollectible Franchise Fees

Activity in the allowance for uncollectible franchise fees was as follows (in thousands):

Balance at December 31, 2022	$	487
Charges to bad debts	762
Write offs	(902)
Balance at March 31, 2023	$	347
Balance at December 31, 2021	$	303
Charges to bad debts	271
Write offs	(186)
Balance at March 31, 2022	$	388

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Allowance for Uncollectible Agency Fees (Tables)

3 Months Ended

Mar. 31, 2023

Receivables [Abstract]

Schedule of Allowance for Uncollectible Agency Fees

The balance of Franchise fees receivable included in Receivable from franchisees consisted of the following (in thousands):

	March 31, 2023		December 31, 2022
Franchise fees receivable(1)	$	27,518	$	35,606
Less: Unamortized discount(1)	(8,252)		(9,896)
Less: Allowance for uncollectible franchise fees(1)	(347)		(487)
Net franchise fees receivable(1)	$	18,919	$	25,223

(1) Includes both the current and long term portion of this balance

Activity in the allowance for uncollectible agency fees was as follows (in thousands):

Balance at December 31, 2022	$	450
Charges to bad debts	318
Write offs	(286)
Balance at March 31, 2023	$	482
Balance at December 31, 2021	$	489
Charges to bad debts	525
Write offs	(499)
Balance at March 31, 2022	$	515

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Property and equipment (Tables)

3 Months Ended

Mar. 31, 2023

Property, Plant and Equipment [Abstract]

Schedule of Property and Equipment

Property and equipment consisted of the following (in thousands):

	March 31, 2023		December 31, 2022
Furniture & fixtures	$	11,264	$	9,772
Computer equipment	4,061		4,041
Network equipment	423		423
Phone system	326		326
Leasehold improvements	37,545		36,009
Total	53,619		50,571
Less accumulated depreciation	(17,055)		(15,224)
Property and equipment, net	$	36,564	$	35,347

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Debt (Tables)

3 Months Ended

Mar. 31, 2023

Debt Disclosure [Abstract]

Schedule of Interest Rate Dependent of Leverage Ratio

The interest rate for each leverage ratio tier is as follows:

Leverage Ratio	Interest Rate
< 1.50x	LIBOR + 175 bps
> 1.50x	LIBOR + 200 bps
> 2.50x	LIBOR + 225 bps
> 3.50x	LIBOR + 250 bps

Schedule of Maturities of Note Payable

Maturities of the term note payable for the next five years are as follows (in thousands):

	Amount
2023	$	5,625
2024	9,375
2025	10,000
2026	68,125
2027	—
Total	$	93,125

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Stockholders' Equity (Tables)

3 Months Ended

Mar. 31, 2023

Equity [Abstract]

Schedule of Earnings Per Share, Basic and Diluted

The following table sets forth the calculation of basic earnings per share ("EPS") based on net income attributable to GSHD for the three months ended March 31, 2023 and 2022, divided by the basic weighted average number of Class A common stock as of March 31, 2023 and 2022 (in thousands, except per share amounts). Diluted earnings per share of Class A common stock is computed by dividing net income attributable to GSHD by the weighted average number of shares of Class A common stock outstanding adjusted to give effect to potentially dilutive securities. The Company has not included the effects of conversion of Class B shares to Class A shares in the diluted EPS calculation using the "if-converted" method, because doing so has no impact on diluted EPS.

	Three Months Ended March 31,
	2023		2022
Numerator:
Loss before taxes	$	(262)	$	(6,985)
Less: loss before taxes attributable to non-controlling interests	(100)		(3,126)
Loss before taxes attributable to GSHD	(162)		(3,859)
Less: income tax benefit attributable to GSHD	(81)		(1,602)
Net loss attributable to GSHD	$	(81)	$	(2,257)
Denominator:
Weighted average shares of Class A common stock outstanding - basic	23,206		20,240
Effect of dilutive securities:
Stock options(1)	—		—
Weighted average shares of Class A common stock outstanding - diluted	23,206		20,240
Earnings per share of Class A common stock - basic	$	—	$	(0.11)
Earnings per share of Class A common stock - diluted	$	—	$	(0.11)

(1) 3,235 stock options were excluded from the computation of diluted earnings per share of Class A common stock for the three months ended March 31, 2023 because the effect would have been anti-dilutive. 2,300 stock options were excluded from the computation of diluted earnings per share of Class A common stock for the three months ended March 31, 2022 because the effect would have been anti-dilutive.

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Non-controlling interest (Tables)

3 Months Ended

Mar. 31, 2023

Noncontrolling Interest [Abstract]

Schedule of Ownership Interests

The following table summarizes the ownership interest in GF as of March 31, 2023 (in thousands):

	March 31, 2023
	LLC Units	Ownership %
Number of LLC Units held by GSHD	23,379	62.3%
Number of LLC Units held by non-controlling interest holders	14,147	37.7%
Number of LLC Units outstanding	37,526	100.0%

Schedule of Effects of Changes in Ownership Interests on Equity

The following table summarizes the effects of changes in ownership in GF on the equity of GSHD for the three months ended March 31, 2023 and 2022 as follows (in thousands):

	Three Months Ended March 31,
	2023		2022
Net loss attributable to Goosehead Insurance Inc.	$	(81)	$	(2,257)
Transfers (to) from non-controlling interests:
Decrease in additional paid-in capital as a result of the redemption of LLC interests	(990)		(344)
Increase in additional paid-in capital as a result of activity under employee stock purchase plan	201		214
Total effect of changes in ownership interest on equity attributable to Goosehead Insurance Inc.	$	(870)	$	(2,387)

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Organization - Narrative (Details)	3 Months Ended
	Mar. 31, 2023 location franchise	Mar. 31, 2022 location franchise
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Corporate-owned locations (in locations) | location	12	15
Franchise locations sold (in franchises)	83	113
Operating franchise locations (in franchises)	1,387	1,268
Franchises purchased (in franchises)	0	0

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Summary of Significant Accounting Policies - Narrative (Details) - USD ($) $ in Thousands	Mar. 31, 2023	Mar. 31, 2022
Accounting Policies [Abstract]
Restricted cash	$ 1,590	$ 1,492

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Summary of Significant Accounting Policies - Schedule of Restricted Cash (Details) - USD ($) $ in Thousands	Mar. 31, 2023	Dec. 31, 2022	Mar. 31, 2022	Dec. 31, 2021
Accounting Policies [Abstract]
Cash and cash equivalents	$ 24,588	$ 28,743	$ 21,187
Restricted cash	1,590		1,492
Cash and cash equivalents, and restricted cash	$ 26,178	$ 30,387	$ 22,679	$ 30,479

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Revenue - Narrative (Details)	3 Months Ended
	Mar. 31, 2023
Revenue from Contract with Customer [Abstract]
Amortization period	10 years
Franchise license revenue period	10 years
Weighted average remaining amortization period for contract liabilities	7 years 9 months 18 days

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Revenue - Schedule of Disaggregation of Revenue (Details) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022
Disaggregation of Revenue [Line Items]
Revenues	$ 57,955	$ 41,278
Renewal Commissions
Disaggregation of Revenue [Line Items]
Revenues	15,818	10,207
New Business Commissions
Disaggregation of Revenue [Line Items]
Revenues	5,517	5,367
Agency Fees
Disaggregation of Revenue [Line Items]
Revenues	2,230	2,637
Contingent Commissions
Disaggregation of Revenue [Line Items]
Revenues	1,920	1,798
Renewal Royalty Fees
Disaggregation of Revenue [Line Items]
Revenues	22,752	14,002
New Business Royalty Fees
Disaggregation of Revenue [Line Items]
Revenues	5,671	4,292
Initial Franchise Fees
Disaggregation of Revenue [Line Items]
Revenues	3,063	2,296
Other Franchise Revenues
Disaggregation of Revenue [Line Items]
Revenues	587	360
Interest income
Disaggregation of Revenue [Line Items]
Revenues	397	319
Transferred at a point in time
Disaggregation of Revenue [Line Items]
Revenues	23,565	18,211
Transferred over time
Disaggregation of Revenue [Line Items]
Revenues	$ 34,390	$ 23,067

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Revenue - Schedule of Contract Balances (Details) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022	Dec. 31, 2022
Revenue from Contract with Customer [Abstract]
Cost to obtain franchise contracts	$ 3,187		$ 3,255
Increase (decrease) in cost to obtain franchise contracts	(68)
Commissions and agency fees receivable, net	7,108		14,440
Increase (decrease) in commissions and agency fees receivable, net	(7,332)
Receivables from franchisees	26,471		28,767
Increase (decrease) in receivables from franchisees	(2,296)
Contract liabilities	40,109		$ 46,553
Increase (decrease) in contract liability	(6,444)	$ 2,968
Contract Liability [Roll Forward]
Contract liabilities at December 31, 2022	46,553
Revenue recognized during the period	(3,063)
New deferrals	2,210
Write offs	5,591
Contract liabilities at March 31, 2023	$ 40,109

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Franchise Fees Receivable - Schedule of Franchise Fees Receivable (Details) - Franchise Fees Receivable - USD ($) $ in Thousands	Mar. 31, 2023	Dec. 31, 2022	Mar. 31, 2022	Dec. 31, 2021
Accounts, Notes, Loans and Financing Receivable [Line Items]
Franchise fees receivable	$ 27,518	$ 35,606
Less: Unamortized discount	(8,252)	(9,896)
Less: Allowance for uncollectible franchise fees	(347)	(487)	$ (388)	$ (303)
Net franchise fees receivable	$ 18,919	$ 25,223

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Franchise Fees Receivable - Schedule of Allowance for Uncollectible Franchise Fees (Details) - Franchise Fees Receivable - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022
Financing Receivable, Allowance for Credit Loss [Roll Forward]
Beginning balance	$ 487	$ 303
Charges to bad debts	762	271
Write offs	(902)	(186)
Ending balance	$ 347	$ 388

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Allowance for Uncollectible Agency Fees - Schedule of Allowance for Uncollectible Agency Fees (Details) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022
Accounts Receivable, Allowance for Credit Loss [Roll Forward]
Charges to bad debts	$ 1,655	$ 796
Agency Fees
Accounts Receivable, Allowance for Credit Loss [Roll Forward]
Beginning balance	450	489
Charges to bad debts	318	525
Write offs	(286)	(499)
Ending balance	$ 482	$ 515

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Property and equipment - Schedule of Property and Equipment (Details) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022	Dec. 31, 2022
Property, Plant and Equipment [Line Items]
Total	$ 53,619		$ 50,571
Less accumulated depreciation	(17,055)		(15,224)
Property and equipment, net	36,564		35,347
Depreciation	1,800	$ 1,400
Furniture & fixtures
Property, Plant and Equipment [Line Items]
Total	11,264		9,772
Computer equipment
Property, Plant and Equipment [Line Items]
Total	4,061		4,041
Network equipment
Property, Plant and Equipment [Line Items]
Total	423		423
Phone system
Property, Plant and Equipment [Line Items]
Total	326		326
Leasehold improvements
Property, Plant and Equipment [Line Items]
Total	$ 37,545		$ 36,009

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Debt - Narrative (Details) $ in Millions	3 Months Ended
	Mar. 31, 2023 USD ($)	Jul. 21, 2021 USD ($)	Jul. 20, 2021 USD ($)
Line of Credit
Debt Instrument [Line Items]
Additional commitments		$ 25.0
Letter of credit	$ 0.2
Remaining borrowing availability	$ 49.8
Line of Credit | Revolving Credit Facility
Debt Instrument [Line Items]
Maximum borrowing availability		50.0	$ 25.0
Interest Rate	2.50%
Revolver balance	$ 0.0
Notes Payable to Bank
Debt Instrument [Line Items]
Principal amount of debt			$ 80.0
Secured Debt
Debt Instrument [Line Items]
Principal amount of debt		$ 100.0
EBITDA ratio	4
Secured Debt | Debt Repayment, First Twelve Months
Debt Instrument [Line Items]
Periodic payment	$ 0.6
Secured Debt | Debt Repayment, Next 12 Months
Debt Instrument [Line Items]
Periodic payment	1.3
Secured Debt | Debt Repayment, Following 12 Months
Debt Instrument [Line Items]
Periodic payment	1.9
Secured Debt | Debt Repayment, Last 24 Months
Debt Instrument [Line Items]
Periodic payment	2.5
Secured Debt | Debt Repayment, Balloon Payment
Debt Instrument [Line Items]
Periodic payment	$ 65.6
Secured Debt | LIBOR
Debt Instrument [Line Items]
Interest Rate	2.25%

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Debt - Schedule of Interest Rate Dependent of Leverage Ratio (Details)	3 Months Ended
	Mar. 31, 2023
Less than 1.50
Debt Instrument [Line Items]
Leverage Ratio	1.50
Less than 1.50 | LIBOR
Debt Instrument [Line Items]
Interest Rate	1.75%
Greater than 1.50
Debt Instrument [Line Items]
Leverage Ratio	1.50
Greater than 1.50 | LIBOR
Debt Instrument [Line Items]
Interest Rate	2.00%
Greater than 2.50
Debt Instrument [Line Items]
Leverage Ratio	2.50
Greater than 2.50 | LIBOR
Debt Instrument [Line Items]
Interest Rate	2.25%
Greater than 3.50
Debt Instrument [Line Items]
Leverage Ratio	3.50
Greater than 3.50 | LIBOR
Debt Instrument [Line Items]
Interest Rate	2.50%

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Debt - Schedule of Maturities of Note Payable (Details) $ in Thousands	Mar. 31, 2023 USD ($)
Debt Disclosure [Abstract]
2023	$ 5,625
2024	9,375
2025	10,000
2026	68,125
2027	0
Total	$ 93,125

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Income Taxes - Narrative (Details) - USD ($)	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022	Dec. 31, 2022
Income Tax Contingency [Line Items]
Taxes	$ (81,000)	$ (1,602,000)
Effective income tax rate	31.00%	23.00%
Deferred income taxes, net	$ 159,468,000		$ 155,318,000
Uncertain tax positions	$ 0
LLC Units
Income Tax Contingency [Line Items]
Redemption of LLC Units (in shares)	323,000
Pre-IPO LLC | LLC Units
Income Tax Contingency [Line Items]
Redemption of LLC Units (in shares)	323,485
Tax Receivable Agreement
Income Tax Contingency [Line Items]
Percentage due to related parties	85.00%
Tax Receivable Agreement | Pre-IPO LLC
Income Tax Contingency [Line Items]
Percentage due to related parties	85.00%
Due to related parties	$ 129,200,000
Due to related parties, current	$ 500,000

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Stockholders' Equity - Narrative (Details) shares in Thousands	Mar. 31, 2023 vote shares	Dec. 31, 2022 shares
Class A Common Stock
Class of Stock [Line Items]
Common stock shares outstanding (in shares) | shares	23,379	23,034
Vote per share (in votes) | vote	1
Class B Common Stock
Class of Stock [Line Items]
Common stock shares outstanding (in shares) | shares	14,147	14,471
Vote per share (in votes) | vote	1

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Stockholders' Equity - Schedule of Earnings Per Share, Basic and Diluted (Details) - USD ($) $ / shares in Units, shares in Thousands, $ in Thousands	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022
Pro forma earnings per share:
Loss before taxes	$ (262)	$ (6,985)
Less: loss before taxes attributable to non-controlling interests	(100)	(3,126)
Loss before taxes attributable to GSHD	(162)	(3,859)
Less: income tax benefit attributable to GSHD	(81)	(1,602)
Net loss attributable to GSHD	$ (81)	$ (2,257)
Weighted average shares of Class A common stock outstanding - basic (in shares)	23,206	20,240
Effect of dilutive securities, stock options (in shares)	0	0
Weighted average shares of Class A common stock outstanding - diluted (in shares)	23,206	20,240
Earnings per share of Class A common stock - basic (in dollars per share)	$ 0	$ (0.11)
Earnings per share of Class A common stock - diluted (in dollars per share)	$ 0	$ (0.11)
Antidilutive securities excluded from computation of earnings per share (in shares)	3,235	2,300
Common Class A
Pro forma earnings per share:
Earnings per share of Class A common stock - basic (in dollars per share)	$ 0	$ (0.11)
Earnings per share of Class A common stock - diluted (in dollars per share)	$ 0	$ (0.11)

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Non-controlling interest - Narrative (Details)	3 Months Ended
	Mar. 31, 2023 shares
Noncontrolling interest holders
Noncontrolling Interest [Line Items]
Ownership interest held by non-controlling interest holders	0.381
LLC Units
Noncontrolling Interest [Line Items]
Conversion ratio	1
Redemption of LLC Units (in shares)	323,000
LLC Units | Noncontrolling interest holders
Noncontrolling Interest [Line Items]
Redemption of LLC Units (in shares)	323,000
Common Class A
Noncontrolling Interest [Line Items]
Redemption of LLC Units (in shares)	323,000
Class B Common Stock
Noncontrolling Interest [Line Items]
Redemption of LLC Units (in shares)	323,000

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Non-controlling interest - Schedule of Ownership interests (Details) shares in Thousands	3 Months Ended
	Mar. 31, 2023 shares
Noncontrolling Interest [Line Items]
Number of LLC units outstanding (in shares)	37,526
Noncontrolling interest, ownership percentage	100.00%
Goosehead Financial, LLC
Noncontrolling Interest [Line Items]
Ownership interest held by Goosehead Insurance, Inc.	62.30%
Noncontrolling interest holders
Noncontrolling Interest [Line Items]
Ownership interest held by non-controlling interest holders	37.70%
Parent
Noncontrolling Interest [Line Items]
Number of LLC units outstanding (in shares)	23,379
Non-controlling interest
Noncontrolling Interest [Line Items]
Number of LLC units outstanding (in shares)	14,147

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Non-controlling interest - Schedule of Effect of changes in ownership interests on equity (Details) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022
Noncontrolling Interest [Line Items]
Net loss attributable to Goosehead Insurance Inc.	$ (81)	$ (2,257)
Decrease in additional paid-in capital as a result of the redemption of LLC interests	0	0
Increase in additional paid-in capital as a result of activity under employee stock purchase plan	201	214
Parent
Noncontrolling Interest [Line Items]
Net loss attributable to Goosehead Insurance Inc.	(81)	(2,257)
Decrease in additional paid-in capital as a result of the redemption of LLC interests	(990)	(344)
Increase in additional paid-in capital as a result of activity under employee stock purchase plan	201	214
Total effect of changes in ownership interest on equity attributable to Goosehead Insurance Inc.	$ (870)	$ (2,387)

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Equity-Based Compensation - Narrative (Details) - USD ($) $ in Millions	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022
Stock Option
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Equity-based compensation expense	$ 6.6	$ 5.8