Washington, D.C. 20549
(Mark One)
For the quarterly period ended March 31, 2020
For the transition period from _______ to ______
Commission file number: 001-38466

(Exact name of registrant as specified in its charter)

(State or other jurisdiction of
incorporation or organization)
(IRS Employer
Identification No.)
1500 Solana Blvd, Building 4, Suite 4500
(Address of principal executive offices)(Zip Code)

(469) 480-3669
(Registrant's telephone number, including area code)

Not applicable
(Former name or former address, if changed since last report)

Securities registered pursuant to Section 12(b) of the Act:
Title of Each ClassTrading Symbol(s)Name of Each Exchange on Which Registered
Class A Common Stock, par value $.01 per shareGSHDNASDAQ

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.   þ Yes o No

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).
þ Yes o No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
Large Accelerated Filer Accelerated filer
Non-accelerated filer  Smaller reporting company
   Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes No

As of May 4, 2020, there were 16,071,601 shares of Class A common stock outstanding and 20,244,135 shares of Class B common stock outstanding.

Table of contents
Part I
Item 1.Condensed Consolidated Financial Statements (Unaudited)
Item 2.Management's Discussion and Analysis of Financial Condition and Results of Operations
Item 3.Quantitative and Qualitative Disclosures About Market Risk
Item 4.Controls and Procedures
Part II
Item 1.Legal Matters
Item 1A.Risk Factors
Item 2.Unregistered Sales of Equity Securities and Use of Proceeds
Item 3.Defaults Upon Senior Securities
Item 4.Mine Safety
Item 5.Other Information
Item 6.Exhibits


Commonly used defined terms
As used in this Quarterly Report on Form 10-Q ("Form 10-Q"), unless the context indicates or otherwise requires, the following terms have the following meanings:
Ancillary Revenue: Revenue that is supplemental to our Core Revenue and Cost Recovery Revenue, Ancillary Revenue is unpredictable and often outside of the Company's control. Included in Ancillary Revenue are Contingent Commissions and other income.
Agency Fees: Fees separate from commissions charged directly to clients for efforts performed in the issuance of new insurance policies.
Annual Report on Form 10-K: The Company's annual report on Form 10-K for the year ended December 31, 2019.
ASC 605: Legacy revenue recognition standard ASC 605, Revenue Recognition. This legacy revenue recognition was used for periods prior to the fourth quarter of 2019.
ASC 606 ("Topic 606"): ASU 2014-09 - Revenue from Contracts with Customers.
Carrier: An insurance company.
Carrier Appointment: A contractual relationship with a Carrier.
Client Retention: Calculated by comparing the number of all clients that had at least one policy in force twelve months prior to the date of measurement and still have at least one policy in force at the date of measurement.
Contingent Commission: Revenue in the form of contractual payments from Carriers contingent upon several factors, including growth and profitability of the business placed with the Carrier.
Core Revenue: The most predictable revenue stream for the Company, these revenues consist of New Business Revenue and Renewal Revenue. New Business Revenue is lower-margin, but fairly predictable. Renewal Revenue is higher-margin and very predictable.
Corporate Channel: The Corporate Channel distributes insurance through a network of company-owned and financed operations with employees that are hired, trained and managed by Goosehead.
Corporate Channel Adjusted EBITDA: Segment earnings before interest, income taxes, depreciation and amortization allocable to the Corporate Channel.
Cost Recovery Revenue: Revenue received by the Company associated with cost recovery efforts associated with selling and financing franchises. Included in Cost Recovery Revenue are Initial Franchise Fees and Interest Income.
Franchise Agreement: Agreements governing our relationships with Franchisees.
Franchise Channel: The Franchise Channel network consists of Franchisee operations that are owned and managed by Franchisees. These business owners have a contractual relationship with Goosehead to use our processes, training, implementation, systems and back-office support team to place insurance. In exchange, Goosehead is entitled to an Initial Franchise Fee and Royalty Fees.
Franchise Channel Adjusted EBITDA: Segment earnings before interest, income taxes, depreciation and amortization, adjusted to exclude other non-operating items allocable to the Franchise Channel.
Franchisee: An individual or entity who has entered into a Franchise Agreement with us.
GF: Goosehead Financial, LLC.
Initial Franchise Fee: Contracted fees paid by Franchisees to compensate Goosehead for the training, onboarding and ongoing support of new franchise locations.
LLC Unit: a limited liability company unit of Goosehead Financial, LLC.
New Business Commission: Commissions received from Carriers relating to policies in their first term.
New Business Revenue: New Business Commissions, Agency Fees, and New Business Royalty Fees.
New Business Royalty Fees: Royalty Fees received from Franchisees relating to policies in their first term

NPS: Net Promoter Score is calculated based on a single question: “How likely are you to refer Goosehead Insurance to a friend, family member or colleague?” Customers that respond with a 6 or below are Detractors, a score of 7 or 8 are called Passives, and a 9 or 10 are Promoters. NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters.
Policies in Force: As of any reported date, the total count of current (non-cancelled) policies placed by us with our Carriers.
Pre-IPO LLC Members: owners of LLC Units of GF prior to the Offering.
Renewal Revenue: Renewal Commissions and Renewal Royalty Fees.
Royalty Fees: Fees paid by Franchisees to the Company that are tied to the gross commissions paid by the Carriers related to policies sold or renewed in the Franchise Channel.
Segment: One of the two Goosehead sales distribution channels, the Corporate Channel or the Franchise Channel.
Segment Adjusted EBITDA: Either Corporate Channel Adjusted EBITDA or Franchise Channel Adjusted EBITDA.
The Offering: The initial public offering completed by Goosehead Insurance, Inc. on May 1, 2018.
Total Written Premium: As of any reported date, the total amount of current (non-cancelled) gross premium that is placed with Goosehead’s portfolio of Carriers.
Special note regarding forward-looking statements
We have made statements in this Form 10-Q that are forward-looking statements. In some cases, you can identify these statements by forward-looking words such as “may,” “might,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential” or “continue,” the negative of these terms and other comparable terminology. These forward-looking statements, which are subject to risks, uncertainties and assumptions about us, may include the potential impact of COVID-19 on the Company's business, projections of our future financial performance, our anticipated growth strategies and anticipated trends in our business. These statements are only predictions based on our current expectations and projections about future events. There are important factors that could cause our actual results, level of activity, performance or achievements to differ materially from the results, level of activity, performance or achievements expressed or implied by the forward-looking statements, including those factors discussed under the caption entitled “Item 1A. Risk factors” in the Annual Report on Form 10-K.
The forward-looking statements included in this Form 10-Q are made only as of the date hereof. Although we believe the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, level of activity, performance or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of any of these forward-looking statements. We are under no duty to update any of these forward-looking statements after the date of this Form 10-Q to conform our prior statements to actual results or revised expectations.


Item 1. Condensed Consolidated Financial Statements (Unaudited)
Condensed Consolidated Statements of Income
Condensed Consolidated Balance Sheets
Condensed Consolidated Statements of Stockholders' Equity
Condensed Consolidated Statements of Cash Flows
Notes to the Condensed Consolidated Financial Statements
Note 1Organization
Note 2Summary of significant accounting policies
Note 3Revenues
Note 4Franchise fees receivable
Note 5Allowance for uncollectible agency fees
Note 6Property and equipment
Note 7Debt
Note 8Commitments and contingencies
Note 9Income taxes
Note 10Stockholder's equity
Note 11Non-controlling interest
Note 12Equity-based compensation
Note 13Dividends
Note 14Segment information
Note 15Litigation
Note 16Subsequent events


Goosehead Insurance, Inc.
Condensed Consolidated Statements of Income
(In thousands, except per share amounts)
  Three Months Ended March 31,
2020 1
2019 2
Commissions and agency fees$11,811  $16,170  
Franchise revenues8,445  6,828  
Interest income169  135  
Total revenues20,425  23,133  
Operating Expenses:
Employee compensation and benefits13,503  9,191  
General and administrative expenses5,872  4,430  
Bad debts309  401  
Depreciation and amortization540  423  
Total operating expenses20,224  14,445  
Income from operations201  8,688  
Other Income (Expense):
Other income66    
Interest expense(604) (626) 
Income (loss) before taxes(337) 8,062  
Tax expense (benefit)(41) 744  
Net income (loss)(296) 7,318  
Less: net income (loss) attributable to non-controlling interests(140) 4,846  
Net income (loss) attributable to Goosehead Insurance, Inc.$(156) $2,472  
Earnings (loss) per share:
Basic$(0.01) $0.17  
Diluted$(0.01) $0.16  
Weighted average shares of Class A common stock outstanding
Basic15,564  14,211  
Diluted15,564  15,289  
Dividends declared per share$  $0.41  

(1) - The three months ended March 31, 2020 are reported under ASC 606
(2) - The three months ended March 31, 2019 are reported under ASC 605

See Notes to the Condensed Consolidated Financial Statements

Goosehead Insurance, Inc.
Condensed Consolidated Balance Sheets
(In thousands, except per share amounts)
  March 31,December 31,
Current Assets:
Cash and cash equivalents$10,831  $14,337  
Restricted cash1,119  923  
Commissions and agency fees receivable, net4,655  6,884  
Receivable from franchisees, net2,859  2,602  
Prepaid expenses5,755  1,987  
Total current assets25,219  26,733  
Receivable from franchisees, net of current portion11,477  11,014  
Property and equipment, net of accumulated depreciation9,999  9,542  
Intangible assets, net of accumulated amortization475  445  
Deferred income taxes, net26,900  15,537  
Other assets1,818  1,357  
Total assets$75,888  $64,628  
Liabilities and Stockholders’ Equity
Current Liabilities:
Accounts payable and accrued expenses$4,515  $5,033  
Premiums payable1,119  923  
Deferred rent703  683  
Contract liabilities3,006  2,771  
Note payable2,000  4,000  
Total current liabilities11,343  13,410  
Deferred rent, net of current portion6,732  6,681  
Note payable, net of current portion44,383  42,161  
Contract liabilities, net of current portion21,079  20,024  
Liabilities under tax receivable agreement, net of current portion22,339  13,359  
Total liabilities105,876  95,635  
Commitments and contingencies (see note 7)
Class A common stock, $0.01 par value per share - 300,000 shares authorized, 16,032 shares issued and outstanding as of March 31, 2020, 15,238 shares issued and outstanding as of December 31, 2019
160  152  
Class B common stock, $0.01 par value per share - 50,000 shares authorized, 20,264 issued and outstanding as of March 31, 2020, 21,055 shares issued and outstanding as of December 31, 2019
202  210  
Additional paid in capital15,891  14,442  
Accumulated deficit(23,967) (23,811) 
Total stockholders' equity(7,714) (9,007) 
Non-controlling interests(22,274) (22,000) 
Total equity(29,988) (31,007) 
Total liabilities and equity$75,888  $64,628  

See Notes to the Condensed Consolidated Financial Statements

Goosehead Insurance, Inc.
Condensed Consolidated Statements of Stockholders' Equity
(In thousands)

Issued shares of Class A common stockIssued shares of Class B common stockClass A Common stockClass B Common StockAdditional paid in capitalAccumulated deficitTotal stockholders' equityNon-controlling interestTotal equity
Balance, January 1, 202015,238  21,055  152  210  14,442  (23,811) (9,007) (22,000) (31,007) 
Distributions—  —  —  —  —  —  —  (1,003) (1,003) 
Net loss—  —  —  —  —  (156) (156) (140) (296) 
Equity-based compensation—  —  —  —  498  —  498  —  498  
Activity under employee stock purchase plan3  —    —  116  —  116  —  116  
Redemption of LLC Units791  (791) 8  (8) (869) —  (869) 869    
Deferred tax adjustments related to Tax Receivable Agreement—  —  —  —  1,704  —  1,704  —  1,704  
Balance March 31, 202016,032  20,264  160  202  15,891  (23,967) (7,714) (22,274) (29,988) 
Issued shares of Class A common stockIssued shares of Class B common stockClass A Common stockClass B Common StockAdditional paid in capitalAccumulated deficitTotal stockholders' equityNon-controlling interestTotal equity
Balance, January 1, 201913,799  22,486  138  224  11,899  (20,761) (8,500) (16,703) (25,203) 
Distributions—  —  —  —  —  —  —  (245) (245) 
Dividends declared—  —  —  —  —  (5,962) (5,962) (9,038) (15,000) 
Net income—  —  —  —  —  2,472  2,472  4,846  7,318  
Equity-based compensation—  —  —  —  368  —  368  —  368  
Redemption of LLC Units723  (723) 7  (7) (679) —  (679) 679    
Deferred tax adjustments related to Tax Receivable Agreement—  —  —  —  911  —  911  —  911  
Balance March 31, 201914,522  21,763  145  217  12,499  (24,251) (11,390) (20,461) (31,851) 

See Notes to the Condensed Consolidated Financial Statements

Goosehead Insurance, Inc.
Condensed Consolidated Statements of Cash Flows
(In thousands)
  Three Months Ended March 31,
Cash flows from operating activities:
Net income (loss)$(296) $7,318  
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization747  476  
Bad debt expense309  401  
Equity-based compensation498  368  
Impacts of Tax Receivable Agreement9,659  5,161  
Deferred income taxes(9,659) (5,081) 
Changes in operating assets and liabilities:
Dividends held by transfer agent  (5,962) 
Receivable from franchisees(809) (565) 
Commissions and agency fees receivable2,001  (553) 
Prepaid expenses(3,768) (167) 
Other assets(461)   
Accounts payable and accrued expenses(1,244) (356) 
Deferred rent71  985  
Contract liabilities1,290    
Premiums payable196  (24) 
Unearned revenue  (199) 
Payments pursuant to the tax receivable agreement(9)   
Net cash provided by (used for) operating activities(1,475) 1,802  
Cash flows from investing activities:
Proceeds from notes receivable9  5  
Purchase of software(60) (55) 
Purchase of property and equipment(967) (1,249) 
Net cash used for investing activities(1,018) (1,299) 
Cash flows from financing activities:
Debt issuance costs(530)   
Repayment of note payable(26,321) (500) 
Proceeds from notes payable26,921    
Proceeds from the issuance of Class A common stock116    
Member distributions and dividends(1,003) (245) 
Net cash used for financing activities(817) (745) 
Net decrease in cash and restricted cash(3,310) (242) 
Cash and cash equivalents, and restricted cash, beginning of period15,260  19,011  
Cash and cash equivalents, and restricted cash, end of period$11,950  $18,769  
Supplemental disclosures of cash flow data:
Cash paid during the year for interest326  626  
Cash paid for income taxes    
See Notes to the Condensed Consolidated Financial Statements

Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements

1. Organization
On May 1, 2018 Goosehead Insurance, Inc. ("GSHD") completed an initial public offering (the “Offering”) of 9,810 thousand shares of Class A common stock at a price of $10.00 per share, which included 1,280 thousand shares issued pursuant to the underwriter's over-allotment option. Following completion of the Offering, GSHD owned 37.3% of Goosehead Financial, LLC (“GF”) and the Pre-IPO LLC Members owned the remaining 62.7%. GSHD is the sole managing member of GF and, although GSHD holds a minority economic interest in GF, GSHD has the sole voting power and control of management of GF. Accordingly, GSHD consolidates the financial results of GF and reports non-controlling interest in GSHD's consolidated financial statements.
GF was organized on January 1, 2016 as a Delaware Limited Liability Company and is headquartered in Westlake, TX.
GSHD (collectively with its consolidated subsidiaries, the “Company”) provides personal and commercial property and casualty insurance brokerage services for its clients through a network of corporate-owned agencies and franchise units across the nation.
The Company had seven corporate-owned locations in operation at March 31, 2020 and 2019. Franchisees are provided access to insurance Carrier Appointments, product training, technology infrastructure, client service centers and back office services. During the three months ended March 31, 2020 and 2019, the Company onboarded 84 and 63 franchise locations, respectively and had 679 and 501 operating franchise locations as of March 31, 2020 and 2019, respectively. No franchises were purchased by the Company during the three months ended March 31, 2020 or 2019.
All intercompany accounts and transactions have been eliminated in consolidation.

2. Summary of Significant Accounting Policies
Basis of Presentation
The accompanying condensed consolidated financial statements of the Company have been prepared in accordance with the instructions to Form 10-Q. Therefore, they do not include all of the annual disclosures required by accounting principles generally accepted in the United States of America ("GAAP"). However, in the opinion of management, these statements include all adjustments, consisting of normal recurring adjustments, which are necessary for a fair presentation of the condensed consolidated financial positions at March 31, 2020, the condensed consolidated results of operations, stockholders' equity and statements of cash flows for the three months ended March 31, 2020 and 2019. The interim period condensed consolidated financial statements should be read in conjunction with the Consolidated Financial Statements that are included in the Annual Report on Form 10-K.
The results of operations for the three months ended March 31, 2020 are not necessarily indicative of the results that can be expected for the entire year. The Company experiences seasonal fluctuations of its revenue. Revenue is expected to be higher during the Company’s fourth quarter primarily due to the timing of contingent commission revenue recognition.
Impact of the coronavirus (“COVID-19”) pandemic
The extent to which the COVID-19 pandemic and the related economic impact may affect our financial condition or results of operations is uncertain. The extent of the impact on our operational and financial performance will depend on various factors, including the duration and spread of the outbreak and its impact on home sales and consumer spending. To date, the pandemic has not increased our costs of or access to capital under our term note and revolving credit facility and we do not believe it is reasonably likely to in the future. In addition, we do not believe that the pandemic will affect our ongoing ability to meet the covenants in our debt instruments, including under our term note and revolving credit facility. To date, the pandemic has not impacted the collectibility of receivables or adversely affected our revenue. Due to the nature of our business, the effect of the COVID-19 pandemic may not be fully reflected in our results of operations until future periods.
Use of Estimates

Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements
The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reported period.

We are not presently aware of any events or circumstances arising from the COVID-19 pandemic that would require us to update our estimates, judgments or revise the carrying value of our assets or liabilities. Our estimates may change, however, as new events occur and additional information is obtained, any such changes will be recognized in the consolidated financial statements. Accordingly, actual results could differ from those estimates as more information becomes known.
Income Taxes
The Company accounts for income taxes pursuant to the asset and liability method which requires the recognition of deferred income tax assets and liabilities related to the expected future tax consequences arising from temporary differences between the carrying amounts and tax bases of assets and liabilities based on enacted statutory tax rates applicable to the periods in which the temporary differences are expected to reverse. Any effects of changes in income tax rates or laws are included in income tax expense in the period of enactment.
Restricted Cash
The Company holds premiums received from the insured, but not yet remitted to the insurance Carrier in a fiduciary capacity. Premiums received but not yet remitted included in restricted cash were $1,119 thousand and$352 thousand as of March 31, 2020 and 2019, respectively.
The following is a reconciliation of our cash and restricted cash balances as presented in the condensed consolidated statement of cash flows for the three months ended March 31, 2020 and 2019 (in thousands):
March 31,
Cash and cash equivalents$10,831  $18,417  
Restricted cash1,119  352  
Cash and cash equivalents, and restricted cash$11,950  $18,769  

Recently Issued Accounting Pronouncements
Leases (ASU 2016-02): This standard establishes a new lease accounting model, which introduces the recognition of lease assets and liabilities for those leases classified as operating leases under previous GAAP. It should be applied using a modified retrospective approach, with the option to elect various practical expedients. Early adoption is permitted. The standard will become effective for the Company January 1, 2021, but the Company is not required to present the impacts of the standard until it files its Annual Report on Form 10-K for the fiscal year ended December 31, 2021. The Company is currently evaluating the impact this standard will have on the Company's consolidated financial statements. However, the Company expects the impact of this guidance on its consolidated financial statements could be significant, as its future minimum operating lease commitments totaled $21.9 million as of March 31, 2020.
Credit Losses (ASU 2016-13): Measurement of Credit Losses on Financial Instruments. Under the new guidance an entity is required to measure all credit losses on certain financial instruments, including trade receivables and various off-balance sheet credit exposures, using an expected credit loss model. This model incorporates past experience, current conditions and reasonable and supportable forecasts affecting collectability of these instruments. This standard will become effective for the Company beginning January 1, 2022. The Company is currently evaluating the timing and impact that adopting this new standard will have on the Company's consolidated financial statements.

Recently adopted accounting pronouncements

Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements
Revenue from Contracts with Customers (ASU 2014-09) (“Topic 606”): This standard supersedes the existing revenue recognition guidance and provides a new framework for recognizing revenue. The core principle of the standard is that an entity should recognize revenue for the transfer of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods and services. Additionally, the guidance requires improved disclosure to help users of financial statements better understand the nature, amount, timing and uncertainty of revenue that is recognized. Guidance subsequent to ASU 2014-09 has been issued to clarify various provisions in the standard, including principal versus agent considerations, identifying performance obligations, licensing transactions, as well as various technical corrections and improvements. According to the superseding standard ASU 2015-14 that deferred the effective dates of the preceding, and because the Company is filing as an emerging growth company, the standard became effective for the Company January 1, 2019, but the Company was not required to present the impacts of the standard until the Annual Report on Form 10-K for the fiscal year ended December 31, 2019.

The Company adopted this standard by recognizing the cumulative effect as an adjustment to opening accumulated deficit and non-controlling interests at January 1, 2019, under the modified retrospective method for contracts not completed as of the day of adoption. Under the modified retrospective method, the Company was not required to restate comparative financial information prior to the adoption of these standards and, therefore, such information presented prior to the filing of the Annual Report on Form 10-K for the fiscal year ended December 31, 2019 will continue to be reported under the Company’s previous accounting policies.

Impact on Financial Statements

The following tables summarize the impacts of adopting the revenue recognition standard on the Company’s condensed consolidated statement of income:

(in thousands)Legacy GAAPAdjustments due to Topic 606As Reported
Consolidated Statement of Income
Three Months Ended March 31, 2020
Commissions and agency fees14,501  (2,690) 11,811  
Franchise revenues10,226  (1,781) 8,445  
Employee compensation and benefits13,575  (72) 13,503  
Bad debts613  (304) 309  
Income taxes458  (499) (41) 
Net income3,300  (3,596) (296) 
Earnings per share:
Basic0.07  (0.08) (0.01) 
Diluted0.07  (0.08) (0.01) 


Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements
(in thousands)Legacy GAAPAdjustments due to Topic 606As Reported
Consolidated Balance Sheet
March 31, 2020
Commissions and agency fees receivable, net2,513  2,142  4,655  
Receivable from franchisees, net4,633  9,703  14,336  
Deferred income taxes, net26,581  319  26,900  
Other assets504  1,314  1,818  
Accounts payable and accrued expenses4,398  117  4,515  
Unearned revenue175  (175)   
Contract liabilities  24,085  24,085  
Liabilities under tax receivable agreement, net of current portion22,997  23  23,020  
Stockholders' Equity:
Accumulated Deficit(19,829) (4,138) (23,967) 
Non-controlling interests(16,320) (5,954) (22,274) 
Total equity(20,097) (9,891) (29,988) 

(in thousands)Legacy GAAPAdjustments due to Topic 606As Reported
Consolidated Statement of Cash Flows
Three Months Ended March 31, 2020
Operating Cash Flows:
Net Income3,300  (3,596) (296) 
Bad debt expense613  (304) 309  
Receivable from franchisees(1,017) 208  (809) 
Commissions and agency fees receivables(630) 2,631  2,001  
Other assets(348) (113) (461) 
Accounts payable and accrued expenses(786) (458) (1,244) 
Contract liabilities  1,290  1,290  
Unearned revenue(340) 340    
Net cash used for operating activities(1,475)   (1,475) 

3. Revenue

Commissions and fees
The Company earns new and renewal commissions paid by insurance Carriers and fees paid by its clients for the binding of insurance coverage. The transactions price is set as the estimated commissions to be received over the term of the policy, net of a constraint for policy changes and cancellations. These commissions and fees are earned at a point in time upon the effective date of bound insurance coverage, as no performance obligation exists after

Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements
coverage is bound. The Company also earns contingent commissions from the insurance Carriers based on the growth and the profitability of the premiums being placed with the insurance Carrier.
For Agency Fees, the Company enters into a contract with the insured, in which the Company's performance obligation is to place an insurance policy. The transaction price of the agency fee is set at the time the sale is agreed upon, and is included in the contract. Agency Fee revenue is recognized at a point in time, which is the effective date of the policy.

Contingent Commission revenue is generated from contracts between the Company and insurance Carriers, for which the Company is compensated for certain growth, profitability, and other performance-based metrics. The performance obligations for Contingent Commissions will vary by contract, but generally include the Company increasing profitable written premium with the insurance Carrier. The transaction price for Contingent Commissions is estimated based on all available information and is recognized over time as the Company completes its performance obligations, as the underlying policies are placed.
Franchise revenues
Franchise revenues include initial franchise fees and ongoing new and renewal royalty fees from franchisees.

Revenue from Initial Franchise Fees is generated from a contract between the Company and a Franchisee. The Company's performance obligation is to provide initial training, onboarding, ongoing support and use of the Company's business operations over the period of the Franchise Agreement. The transaction price is set by the Franchise Agreement and revenue is recognized over time as the Company completes its performance obligations.
Revenue from New and Renewal Royalty Fees is recorded by applying the sales- and usage-based royalties exception. Under the sales- and usage-based exception, the Company estimates the anticipated amount of the royalties to be received over the term of the policy. Revenue from Royalty Fees is recognized over time as the placement of the underlying policies occur.
Contract Costs
Additionally, the Company has evaluated ASC Topic 340 - Other Assets and Deferred Cost (“ASC 340”) which requires companies to defer certain incremental cost to obtain customer contracts, and certain costs to fulfill customer contracts.
Incremental cost to obtain - The adoption of ASC 340 resulted in the Company deferring certain costs to obtain customer contracts primarily as they relate to commission-based compensation plans in the Franchise Channel, in which the Company pays an incremental amount of compensation on new Franchise Agreements. These incremental costs are deferred and amortized over a 10-year period, which is consistent with the term of the contact.
Costs to fulfill - The Company has evaluated the need to capitalize costs to fulfill customer contracts and has determined that there are no costs that meet the definition for capitalization under ASC 340.


Goosehead Insurance, Inc.
Notes to the Condensed Consolidated Financial Statements
Disaggregation of Revenue
The following table disaggregates revenue by Segment and source (in thousands):

Three Months Ended March 31, 2020Franchise ChannelCorporate ChannelTotal
Type of revenue stream:
Commissions and agency fees
Renewal Commissions$  $5,733  $5,733  
New Business Commissions  3,333  3,333  
Agency Fees  1,686  1,686  
Contingent Commissions694  365  1,059  
Franchise revenues
Renewal Royalty Fees