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Equity - Summary of Changes in Ownership (Details) - USD ($)
12 Months Ended
Nov. 17, 2023
Jul. 03, 2023
Jan. 17, 2022
Dec. 31, 2023
Dec. 31, 2022
Class of Stock [Line Items]          
Net loss       $ (122,693,000) $ (52,500,000)
Transfers          
Class of Stock [Line Items]          
Net loss       (81,681,000) (31,952,000)
Stock issued during period, conversion of convertible securities       (1,645,000) (1,156,000)
Treasury stock purchased under the 2020 Omnibus Incentive Plan       326,000 219,000
Net transfers from non-controlling interests       (70,155,000) (5,939,000)
Change from net income attributable to DMS Inc. shareholders and transfers from non-controlling interests       (151,836,000) (37,891,000)
Prism Data | Transfers          
Class of Stock [Line Items]          
Stock issued during period, conversion of convertible securities $ 1,520,900 $ 41,200   (68,836,000) 0
Crisp Results          
Class of Stock [Line Items]          
Shares issued in connection with the Crisp Earnout (Note 7)         10,000,000
Crisp Results | Transfers          
Class of Stock [Line Items]          
Shares issued in connection with the Crisp Earnout (Note 7)       0 (4,757,000)
Smarter Chaos | Transfers          
Class of Stock [Line Items]          
Stock issued during period, conversion of convertible securities     $ 153,700 $ 0 $ (245,000)