Fair Value Measurements (Tables)

12 Months Ended

Dec. 31, 2022

Fair Value Disclosures [Abstract]

Fair Value Measurement Inputs and Valuation Techniques

The significant assumptions were as follows:

	December 31, 2022
Private Placement Warrants Fair Value Per Share	$	0.15
Private Placement Warrant valuation inputs:
Stock price - DMS Inc. Class A Common Stock	$	1.34
Strike price - DMS Inc. Class A Common Stock	$	11.50
Remaining contractual term in years	2.54
Estimated volatility	90.0		%
Dividend yield	0.0		%
Risk free interest rate	4.26		%

The following table presents the contingent consideration assumptions.

	Aimtell / PushPros
Revenue Volatility	25	%
Iteration (actual)	100,000
Risk adjustment discount rate	10.50	%
Risk free / Credit risk	12.00	%
Days gap from period end to payment	90
	Traverse
CYE2023 Earnout Successful Probability	95.0	%
Risk free / Credit risk	12.00	%
Days gap from period end to payment	90

Fair Value Measurements, Recurring and Nonrecurring

The following table presents assets and liabilities measured at fair value on a recurrent basis (in thousands):

		December 31, 2022
Category	Balance Sheet Location	Level 1		Level 2		Level 3		Total
Liabilities:
Private Placement Warrant liabilities	Private Placement Warrant liabilities	$	—	$	—	$	600	$	600
Contingent consideration - Aramis	Contingent consideration payable - current	—		—		1,000		1,000
Contingent consideration - Traverse	Contingent consideration payable - current	—		—		453		453
Total		$	—	$	—	$	2,053	$	2,053

		December 31, 2021
Category	Balance Sheet Location	Level 1		Level 2		Level 3		Total
Liabilities:
Private Placement Warrant liabilities	Private Placement Warrant liabilities	$	—	$	—	$	3,960	$	3,960
Contingent consideration - Crisp Results	Contingent consideration payable - current	—		—		7,370		7,370
Contingent consideration - Aramis	Contingent consideration payable - non-current	—		—		915		915
Contingent consideration - Aimtell/PushPros	Contingent consideration payable - non-current	—		—		154		154
Total		$	—	$	—	$	12,399	$	12,399

Fair Value, Liabilities Measured on Recurring Basis, Level 2 Input Reconciliation

The following table represents the change in the warrant liability and contingent consideration (in thousands):

	Private Placement Warrants		Contingent Consideration
Balance, January 1, 2021	$	22,080	$	—
Additions	—		7,333
Changes in fair value	(18,115)		1,106
Settlements	(5)		—
Balance, December 31, 2021	3,960		8,439
Additions	—		431
Changes in fair value	(3,360)		2,583
Settlements	—		(10,000)
Balance, December 31, 2022	$	600	$	1,453