CONDENSED CONSOLIDATED STATEMENTS OF EQUITY (DEFICIT) (Unaudited) - USD ($) $ in Thousands		Total	Aimtell, PushPros and Aramis	SmarterChaos	Class A Common Stock	Class B Common Stock	Total Stockholders' Deficit	Total Stockholders' Deficit Aimtell, PushPros and Aramis	Common Stock Class A Common Stock	Common Stock Class A Common Stock Aimtell, PushPros and Aramis	Common Stock Class A Common Stock SmarterChaos	Common Stock Class B Common Stock	Additional Paid-in Capital	Additional Paid-in Capital Aimtell, PushPros and Aramis	Retained Earnings	Non- controlling Interest	Non- controlling Interest Aimtell, PushPros and Aramis
Beginning balance (in shares) at Dec. 31, 2020									32,393			25,999
Beginning balance at Dec. 31, 2020		$ (95,685)					$ (51,167)		$ 3			$ 3	$ (48,027)		$ (3,146)	$ (44,518)
Net income (loss)		(212)					(119)								(119)	(93)
Shares issued in connection with acquisition (in shares)										1,293
Shares issued in connection with acquisition			$ 15,000					$ 9,384						$ 9,384			$ 5,616
Exercise of warrants to issue Class A common stock (in shares)									1
Exercise of warrants to issue Class A common stock		17					17						17
Stock-based compensation		1,365					1,365						1,365
Other		(21)														(21)
Ending balance (in shares) at Mar. 31, 2021									33,687			25,999
Ending balance at Mar. 31, 2021		(79,536)					(40,520)		$ 3			$ 3	(37,261)		(3,265)	(39,016)
Beginning balance (in shares) at Dec. 31, 2021									36,226,000			25,699,000
Beginning balance at Dec. 31, 2021		(47,818)					(26,177)		$ 3			$ 3	(25,239)		(944)	(21,641)
Net income (loss)		(5,357)					(3,134)								(3,134)	(2,223)
Stock issued during period, conversion of convertible securities (in shares)	[1]										153,000
Stock issued during period, conversion of convertible securities	[1]			$ 0
Stock-based compensation		1,942					1,942						1,942
Shares issued under the 2020 Omnibus Incentive Plan (in shares)									15,000
Shares issued under the 2020 Omnibus Incentive Plan		0
Distributions to non-controlling interest holders	[2]	(573)														(573)
Impact of transactions affecting non-controlling interest	[3]	0					(457)						(457)			457
Ending balance (in shares) at Mar. 31, 2022					36,394,000	25,699,000			36,394,000			25,699,000
Ending balance at Mar. 31, 2022		(51,806)					$ (27,826)		$ 3			$ 3	$ (23,754)		$ (4,078)	$ (23,980)
Unpaid distributions		$ 10

[1] On January 17, 2022, the Sellers of SmarterChaos redeemed their remaining non-controlling interest held through DMSH Units in exchange for 154 thousand shares of Class A Common Stock in DMS, Inc. The non-controlling interest held by the Sellers of SmarterChaos did not include related Class B Common Stock to be retired upon redemption.

[2] Represents tax distributions to shareholders Prism, Clairvest and the Sellers of SmarterChaos. As of March 31, 2022, $10 thousand of these distributions have not been paid.

[3] The carrying amount of non-controlling interest was adjusted primarily to reflect the change in ownership interest caused by additional DMSH units redeemed and issued to Class A Common Stock by the Sellers of SmarterChaos.