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GOODWILL AND INTANGIBLE ASSETS (Tables)
12 Months Ended
Dec. 31, 2021
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of Goodwill
Changes in the carrying value of goodwill, by reporting segment, were as follows (in thousands):
Brand DirectMarketplaceOtherTotal
Balance, December 31, 2019$8,616 $32,660 $550 $41,826 
Additions (Note 8)— — 3,078 3,078 
Balance, December 31, 20208,616 32,660 3,628 44,904 
Additions (Note 8)9,760 21,894 — 31,654 
Balance, December 31, 2021$18,376 $54,554 $3,628 $76,558 
Schedule of Finite-Lived Intangible Assets
Finite-lived intangible assets, net consisted of the following (in thousands):
December 31, 2021December 31, 2020
Amortization
Period (Years)
GrossAccumulated
Amortization
NetGrossAccumulated
Amortization
Net
Technology
3 to 5
$51,946 $(29,929)$22,017 $48,008 $(21,454)$26,554 
Customer relationships
2 to 9
49,273 (13,076)36,197 21,794 (6,749)15,045 
Brand
1 to 7
12,109 (4,575)7,534 4,295 (961)3,334 
Non-competition agreements
3
1,898 (1,418)480 2,105 (591)1,514 
Total$115,226 $(48,998)$66,228 $76,202 $(29,755)$46,447 
Schedule of Finite-Lived Intangible Assets, Future Amortization Expense
Amortization expense relating to intangible assets subject to amortization for each of the next five years and thereafter is estimated to be as follows (in thousands):

20222023202420252026 and Thereafter
Amortization expense$19,398 $16,366 $13,792 $6,564 $10,108