REPORTABLE SEGMENTS

12 Months Ended

Dec. 31, 2021

Segment Reporting [Abstract]

REPORTABLE SEGMENTS

REPORTABLE SEGMENTS

The Company’s operating segments are determined based on the financial information reviewed by its chief operating decision maker (“CODM”), and the basis upon which management makes resource allocation decisions and assesses the performance of the Company’s segments. The Company evaluates the operating performance of its segments based on financial measures such as net revenue, cost of revenue, and gross profit. Given the nature of the digital marketing solutions business, the amount of assets does not provide meaningful insight into the operating performance of the Company. As a result, the amount of the Company’s assets is not subject to segment allocation and total assets is not included within the disclosure of the Company’s segment financial information.

The following tables are a reconciliation of the operations of our segments to income from operations (in thousands):

	Years Ended December 31,
	2021		2020
Net revenue	$	427,935	$	332,856
Brand Direct	253,787		197,551
Marketplace	224,158		155,999
Other	9,640		9,357
Intercompany eliminations	(59,650)		(30,051)
Cost of revenue	300,016		234,731
Brand Direct	192,479		151,526
Marketplace	163,637		109,921
Other	3,550		3,335
Intercompany eliminations	(59,650)		(30,051)
Gross profit	$	127,919	$	98,125
Brand Direct	61,308		46,025
Marketplace	60,521		46,078
Other	6,090		6,022
Salaries and related costs	48,014		33,386
General and administrative expenses	43,049		30,020
Depreciation and amortization	25,401		17,954
Acquisition costs	1,967		4,814
Contingent consideration changes in fair value of acquisition	1,106		—
Income from operations	$	8,382	$	11,951