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GOODWILL AND INTANGIBLE ASSETS
 12 Months Ended
Dec. 31, 2021
Goodwill and Intangible Assets Disclosure [Abstract]  
GOODWILL AND INTANGIBLE ASSETS
NOTE 6. GOODWILL AND INTANGIBLE ASSETS
Goodwill

Changes in the carrying value of goodwill, by reporting segment, were as follows (in thousands):
 
 ​ ​
Brand Direct
 ​ ​
Marketplace
 ​ ​
Other
 ​ ​
Total
Balance, December 31, 2019
 ​ ​
$8,616
 ​ ​
$32,660
 ​ ​
$   550
 ​ ​
$41,826
Additions (Note 8)
 ​ ​
—
 ​ ​
—
 ​ ​
3,078
 ​ ​
3,078
Balance, December 31, 2020
 ​ ​
8,616
 ​ ​
32,660
 ​ ​
3,628
 ​ ​
44,904
Additions (Note 8)
 ​ ​
9,760
 ​ ​
21,894
 ​ ​
—
 ​ ​
31,654
Balance, December 31, 2021
 ​ ​
$18,376
 ​ ​
$54,554
 ​ ​
$3,628
 ​ ​
$76,558

The carrying amount of goodwill for all reporting units had no accumulated impairments as of December 31, 2021 and December 31, 2020.
Intangible assets, net

Finite-lived intangible assets, net consisted of the following (in thousands):
 
 ​ ​
 
 ​ ​
December 31, 2021
 ​ ​
December 31, 2020
 
 ​ ​
Amortization
Period (Years)
 ​ ​
Gross
 ​ ​
Accumulated
Amortization
 ​ ​
Net
 ​ ​
Gross
 ​ ​
Accumulated
Amortization
 ​ ​
Net
Technology
 ​ ​
3 to 5
 ​ ​
$ 51,946
 ​ ​
$(29,929)
 ​ ​
$22,017
 ​ ​
$48,008
 ​ ​
$(21,454)
 ​ ​
$26,554
Customer relationships
 ​ ​
2 to 9
 ​ ​
49,273
 ​ ​
(13,076)
 ​ ​
36,197
 ​ ​
21,794
 ​ ​
(6,749)
 ​ ​
15,045
Brand
 ​ ​
1 to 7
 ​ ​
12,109
 ​ ​
(4,575)
 ​ ​
7,534
 ​ ​
4,295
 ​ ​
(961)
 ​ ​
3,334
Non-competition agreements
 ​ ​
3
 ​ ​
1,898
 ​ ​
(1,418)
 ​ ​
480
 ​ ​
2,105
 ​ ​
(591)
 ​ ​
1,514
Total
 ​ ​
 
 ​ ​
$115,226
 ​ ​
$(48,998)
 ​ ​
$66,228
 ​ ​
$76,202
 ​ ​
$(29,755)
 ​ ​
$46,447

Amortization expense for finite-lived intangible assets is recorded on a straight-line basis. Amortization expense related to finite-lived intangible assets was $19.1 million and 14.2 million for the year ended December 31, 2021 and 2020, respectively.

Amortization expense relating to intangible assets subject to amortization for each of the next five years and thereafter is estimated to be as follows (in thousands):
 
 ​ ​
2022
 ​ ​
2023
 ​ ​
2024
 ​ ​
2025
 ​ ​
2026 and Thereafter
Amortization expense
 ​ ​
$19,398
 ​ ​
$16,366
 ​ ​
$13,792
 ​ ​
$6,564
 ​ ​
$10,108
Impairment analysis

For the year ended December 31, 2021, the fair value of the Company's goodwill exceeded the carrying value of the reporting units, and there were no other events or changes in circumstances to indicate that goodwill or intangible assets were impaired.