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Summary of Significant Accounting Policies - Additional Information (Details)
¥ in Thousands, $ in Thousands
1 Months Ended 12 Months Ended
Mar. 29, 2019
Mar. 24, 2022
CNY (¥)
Mar. 24, 2022
USD ($)
Dec. 31, 2021
CNY (¥)
ReportingUnit
Customer
Segment
Dec. 31, 2021
USD ($)
ReportingUnit
Customer
Segment
Dec. 31, 2020
CNY (¥)
Customer
Dec. 31, 2019
CNY (¥)
Jan. 01, 2022
CNY (¥)
Jan. 01, 2022
USD ($)
Dec. 31, 2021
USD ($)
Jan. 01, 2020
CNY (¥)
Summary Of Significant Accounting Policies [Line Items]                      
Negative cashflows from operations       ¥ 5,951,847 $ 933,973 ¥ 5,411,071 ¥ (3,906,227)        
Accumulated deficit       47,163,773   40,973,853       $ 7,401,025  
Cash, cash equivalents, restricted cash and short-term investments       4,423,119           694,084  
Unused credit lines       2,754,099   830,054       432,178  
Working capital deficit       10,952,353           $ 1,718,662  
Issuance of ordinary shares upon follow-on offering       ¥ 500,380 78,521 4,457,007 0        
Renminbi ("RMB") to per one U.S. dollar exchange rate       6.3726           6.3726  
Cash paid for content (licensed copyrights and produced content)       ¥ 19,275,833 $ 3,024,799 17,009,167          
Amortization period of produced content       10 years 10 years            
Number of reporting unit | ReportingUnit       1 1            
Goodwill impaired related to reporting unit       ¥ 0   0          
Contract assets allowance for credit losses       14,721   9,275       $ 2,310  
Balances of contract liabilities       4,416,413   4,476,940       693,032  
Revenue recognition of contract liability       ¥ 3,112,050 $ 488,349            
Longest expected length of revenue contracts       1 year 1 year            
Advertising expenses       ¥ 2,383,257 $ 373,985 2,304,782 2,757,214        
Cash and cash equivalents and restricted cash       ¥ 3,074,864   10,940,512 ¥ 6,909,674     482,513  
Depreciation percentage       2.34% 2.34%            
Number of operating segment | Segment       1 1            
Additional paid-in capital       ¥ (49,642,014)   (47,687,483)       (7,789,915)  
Convertible senior notes       ¥ 12,652,172   ¥ 11,926,715       1,985,402  
Accounts Receivable and Contract Assets                      
Summary Of Significant Accounting Policies [Line Items]                      
Number of customer accounting for more than ten percent of the total accounts receivable and contract asset balance | Customer       0 0 0          
Credit Concentration Risk | Accounts Receivable and Contract Assets | Single Customer                      
Summary Of Significant Accounting Policies [Line Items]                      
Concentration risk by percentage       10.00% 10.00% 10.00%          
Prepayments and Other Assets                      
Summary Of Significant Accounting Policies [Line Items]                      
Contract assets       ¥ 1,591,152   ¥ 1,509,586       249,686  
Contract assets allowance for credit losses       ¥ 14,721   ¥ 9,275       $ 2,310  
Licensed Copyrights                      
Summary Of Significant Accounting Policies [Line Items]                      
Content assets amortization period cap       10 years 10 years            
ASU 2016-13                      
Summary Of Significant Accounting Policies [Line Items]                      
Change in accounting principle, accounting standards update, adoption date       Jan. 01, 2020           Jan. 01, 2020  
Change in accounting principle, accounting standards update, adopted       true           true  
Change in accounting principle, accounting standards update, transition option elected description       The Group adopted ASU 2016-13 on January 1, 2020, using a modified retrospective transition method The Group adopted ASU 2016-13 on January 1, 2020, using a modified retrospective transition method            
ASU 2019-02                      
Summary Of Significant Accounting Policies [Line Items]                      
Change in accounting principle, accounting standards update, adoption date       Jan. 01, 2020           Jan. 01, 2020  
Change in accounting principle, accounting standards update, adopted       true           true  
Change in accounting principle, accounting standards update, transition option elected description       The Group adopted ASU 2019-02 on January 1, 2020, using a prospective transition method. The Group adopted ASU 2019-02 on January 1, 2020, using a prospective transition method.            
Change in accounting principle, accounting standards update, immaterial effect       false           false  
ASU 2017-04                      
Summary Of Significant Accounting Policies [Line Items]                      
Change in accounting principle, accounting standards update, adoption date       Jan. 01, 2020           Jan. 01, 2020  
Change in accounting principle, accounting standards update, adopted       true           true  
Change in accounting principle, accounting standards update, transition option elected description       The Group adopted this guidance on a prospective basis The Group adopted this guidance on a prospective basis            
Change in accounting principle, accounting standards update, immaterial effect       true           true  
Cumulative Effect Period of Adoption [Member] | ASU 2016-13                      
Summary Of Significant Accounting Policies [Line Items]                      
Accumulated deficit                     ¥ 94,048
Accounts receivable and contract assets                     83,726
Cumulative Effect Period of Adoption [Member] | ASU 2016-13 | Prepayments and Other Assets                      
Summary Of Significant Accounting Policies [Line Items]                      
Contract assets allowance for credit losses                     ¥ 11,360
Subsequent Event | ASU 2020-06                      
Summary Of Significant Accounting Policies [Line Items]                      
Accumulated deficit               ¥ 772,123 $ 121,163    
Additional paid-in capital               1,432,986 224,867    
Convertible senior notes               ¥ 635,925 $ 99,791    
Private Placement | Subsequent Event                      
Summary Of Significant Accounting Policies [Line Items]                      
Issuance of ordinary shares upon follow-on offering   ¥ 1,816,191 $ 285,000                
2025 Convertible Senior Notes                      
Summary Of Significant Accounting Policies [Line Items]                      
Debt instrument, repurchase date Apr. 01, 2023     Apr. 01, 2023 Apr. 01, 2023