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Intangible Assets, Net
12 Months Ended
Dec. 31, 2018
Goodwill And Intangible Assets Disclosure [Abstract]  
INTANGIBLE ASSETS, NET

9.

INTANGIBLE ASSETS, NET

 

Finite-lived intangible assets

 

 

 

As of December 31, 2017

 

 

 

Gross carrying

value

 

 

Accumulated

amortization

 

 

Net carrying

value

 

 

 

RMB

 

 

RMB

 

 

RMB

 

Traffic acquisition agreement (i)

 

 

218,500

 

 

 

(152,152

)

 

 

66,348

 

Intellectual property rights (ii)

 

 

253,403

 

 

 

(61,242

)

 

 

192,161

 

Trademarks

 

 

158,189

 

 

 

(72,434

)

 

 

85,755

 

User list

 

 

148,500

 

 

 

(148,500

)

 

 

 

Domain names

 

 

140,453

 

 

 

(70,943

)

 

 

69,510

 

Customer relationships

 

 

119,700

 

 

 

(119,700

)

 

 

 

Others

 

 

90,905

 

 

 

(76,674

)

 

 

14,231

 

 

 

 

1,129,650

 

 

 

(701,645

)

 

 

428,005

 

 

 

 

As of December 31, 2018

 

 

 

Gross carrying

value

 

 

Accumulated

amortization

 

 

Net carrying

value

 

 

Net carrying

value

 

 

 

RMB

 

 

RMB

 

 

RMB

 

 

US$

 

Traffic acquisition agreement (iii)

 

 

546,150

 

 

 

(102,403

)

 

 

443,747

 

 

 

64,540

 

Intellectual property rights (ii)

 

 

442,580

 

 

 

(119,152

)

 

 

323,428

 

 

 

47,041

 

Published mobile games (iv)

 

 

373,702

 

 

 

(84,325

)

 

 

289,377

 

 

 

42,088

 

Trademarks (iii)

 

 

198,492

 

 

 

(102,947

)

 

 

95,545

 

 

 

13,896

 

User list

 

 

151,896

 

 

 

(148,670

)

 

 

3,226

 

 

 

469

 

Online literature

 

 

140,807

 

 

 

(18,803

)

 

 

122,004

 

 

 

17,745

 

Domain names

 

 

140,608

 

 

 

(85,042

)

 

 

55,566

 

 

 

8,082

 

Customer relationships

 

 

119,700

 

 

 

(119,700

)

 

 

 

 

 

 

Technology (iv)

 

 

101,730

 

 

 

(9,304

)

 

 

92,426

 

 

 

13,443

 

Others (iii)

 

 

105,816

 

 

 

(85,240

)

 

 

20,576

 

 

 

2,993

 

 

 

 

2,321,481

 

 

 

(875,586

)

 

 

1,445,895

 

 

 

210,297

 

 

Intangible assets

 

As of December 31,

 

 

 

2017

 

 

2018

 

 

2018

 

 

 

RMB

 

 

RMB

 

 

US$

 

Finite-lived intangible assets

 

 

428,005

 

 

 

1,445,895

 

 

 

210,297

 

Indefinite-lived intangible assets

 

 

 

 

 

232,298

 

 

 

33,786

 

Total

 

 

428,005

 

 

 

1,678,193

 

 

 

244,083

 

 

 

(i)Pursuant to the services agreement entered into between the Company and Baidu on March 15, 2010 (amended and restated on August 15, 2010 and December 6, 2011), Baidu provides traffic acquisition services to the Group over a ten year period. Due to Baidu’s acquisition of the Company in November 2012 and the Company’s election to apply pushdown accounting (Note 1), a favorable contract asset with a useful life of 7.3 years was recorded. In January 2018, the Company and Baidu agreed to terminate the traffic acquisition service contract in exchange for Baidu paying a fee of US$27,000 to the Company. The excess of the fee received by the Company over the book value of the recorded favorable contract asset, amounting to RMB104,200 (US$15,155), was accounted for as a deemed contribution from the controlling shareholder.

 

(ii)

Intellectual property rights include various rights the Company acquires either individually or in a bundle to broadcast, operate, publish, translate, distribute and/or adapt various forms of media, including but not limited to online games, literature and films.

 

(iii)

In February 2018, the Company entered into a share purchase agreement with Baidu, pursuant to which the Company will issue to Baidu an aggregate of 36,860,691 Class B ordinary shares. As consideration for the issuance of such shares and subject to the conditions set forth in the share purchase agreement, Baidu agreed to (i) undertake certain non-compete obligations towards the Company with respect to the online movie ticket and show ticket booking business of Baidu and its affiliates; (ii) direct user traffic related to such ticket business to the Company; (iii) provide the Company with technological support with respect to the Company’s ticket booking business; (iv) license certain trademarks and certain intellectual property rights to the Company; and (v) enter into a ticket business cooperation agreement with the Company, which has been signed concurrently. The transaction was closed on April 12, 2018 and accounted for as an asset acquisition, whereby intangible assets were recorded by the Company.

 

(iv)

The addition of intangible assets RMB707,000 is generated from the acquisition of Skymoons occurred on July 17, 2018 (Note 3), of which RMB366,000 was attributed to published mobile games with a useful life of two years, RMB101,000 attributable to technology with a useful life of five years and RMB240,000 attributable to mobile games in development. Once the mobile games in development achieve technological feasibility, they will be amortized over a maximum of four years. The carrying amount of mobile games in development with an indefinite useful life was RMB nil and RMB232,298 (US$33,786), as of December 31, 2017 and 2018, respectively.

No impairment charges were recognized on intangible assets for the years ended December 31, 2016, 2017 and 2018, respectively.

Amortization expense was RMB102,242, RMB112,860 and RMB346,672 (US$50,421) for the years ended December 31, 2016, 2017 and 2018, respectively. Estimated amortization expense relating to the existing intangible assets for each of the next five years is as follows:

 

 

 

RMB

 

 

US$

 

Within 1 year

 

 

540,975

 

 

 

78,682

 

Between 1 and 2 years

 

 

429,084

 

 

 

62,408

 

Between 2 and 3 years

 

 

300,768

 

 

 

43,745

 

Between 3 and 4 years

 

 

187,487

 

 

 

27,269

 

Between 4 and 5 years

 

 

71,394

 

 

 

10,384