0001085146-24-000420.txt : 20240124 0001085146-24-000420.hdr.sgml : 20240124 20240123182728 ACCESSION NUMBER: 0001085146-24-000420 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20231231 FILED AS OF DATE: 20240124 DATE AS OF CHANGE: 20240123 EFFECTIVENESS DATE: 20240124 FILER: COMPANY DATA: COMPANY CONFORMED NAME: SimpliFi, Inc. CENTRAL INDEX KEY: 0001716983 ORGANIZATION NAME: IRS NUMBER: 274431950 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-18284 FILM NUMBER: 24553825 BUSINESS ADDRESS: STREET 1: 9666 BUSINESSPARK AVE STREET 2: SUITE 111 CITY: SAN DIEGO STATE: CA ZIP: 92131 BUSINESS PHONE: 8586956600 MAIL ADDRESS: STREET 1: 9666 BUSINESSPARK AVE STREET 2: SUITE 111 CITY: SAN DIEGO STATE: CA ZIP: 92131 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001716983 XXXXXXXX 12-31-2023 12-31-2023 false SimpliFi, Inc.

9666 BUSINESSPARK AVE SUITE 111 SAN DIEGO CA 92131

13F HOLDINGS REPORT 028-18284 000154900 801-78839 N Lauren Torres 858-695-6600 /s/ Lauren Torres San Diego CA 01-23-2024 0 33 202992563 false INFORMATION TABLE 2 infotable.xml INFORMATION TABLE AMPLIFY ETF TR NAT RES DIVIDEND 032108730 BBG0194CY448 2094210 78671 SH SOLE 0 0 78671 ARK ETF TR INNOVATION ETF 00214Q104 BBG007FJMV49 226303 5705 SH SOLE 0 0 5705 ETF SER SOLUTIONS DISTILLATE US 26922A321 BBG00MC56321 18883011 423007 SH SOLE 0 0 423007 FIRST TR EXCHNG TRADED FD VI CBOE VEST US EQ 33740F755 BBG00VC9SZ91 9725861 397136 SH SOLE 0 0 397136 GRANITESHARES ETF TR HIPS US HIGH INC 38747R306 BBG007V9C3Z2 397102 32914 SH SOLE 0 0 32914 INVESCO EXCH TRADED FD TR II CALIF AMT MUN 46138E206 BBG001T06LL9 1525347 64991 SH SOLE 0 0 64991 INVESCO EXCH TRADED FD TR II SR LN ETF 46138G508 BBG001V0MBC0 17726187 844506 SH SOLE 0 0 844506 INVESCO EXCHANGE TRADED FD T INTL DIVI ACHI 46137V548 BBG001SLKDX3 348327 20845 SH SOLE 0 0 20845 INVESCO EXCHANGE TRADED FD T LARGE CAP VALUE 46137V738 BBG001SJW5C5 517939 11067 SH SOLE 0 0 11067 INVESCO QQQ TR UNIT SER 1 46090E103 BBG001S9GN63 490452 1369 SH SOLE 0 0 1369 ISHARES TR 7-10 YR TRSY BD 464287440 BBG001S80936 1155061 12611 SH SOLE 0 0 12611 ISHARES TR AGGRES ALLOC ETF 464289859 BBG001T3YVL0 538235 8477 SH SOLE 0 0 8477 ISHARES TR CALIF MUN BD ETF 464288356 BBG001T03XM5 1471387 26831 SH SOLE 0 0 26831 ISHARES TR GRWT ALLOCAT ETF 464289867 BBG001T3YV58 1073829 21733 SH SOLE 0 0 21733 ISHARES TR IBOXX INV CP ETF 464287242 BBG001S60QR6 29657378 290702 SH SOLE 0 0 290702 ISHARES TR MODERT ALLOC ETF 464289875 BBG001T3YV21 425893 10940 SH SOLE 0 0 10940 ISHARES TR MSCI EAFE ETF 464287465 BBG001SG09V7 919318 13339 SH SOLE 0 0 13339 ISHARES TR RUSSELL 2000 ETF 464287655 BBG001SFC7Y7 12053950 68202 SH SOLE 0 0 68202 J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM 46641Q332 BBG00TSG0SK6 369006 6890 SH SOLE 0 0 6890 NORTHROP GRUMMAN CORP COM 666807102 BBG001S5TP26 320899 729 SH SOLE 0 0 729 SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 BBG001T6L7D9 224067 9360 SH SOLE 0 0 9360 SEMPRA COM 816851109 BBG001SBVZ73 213865 3144 SH SOLE 0 0 3144 SPDR INDEX SHS FDS MSCI EAFE STRTGC 78463X434 BBG006LCM0W6 20788223 310087 SH SOLE 0 0 310087 SPDR S&P 500 ETF TR TR UNIT 78462F103 BBG001S72SM3 8693885 20338 SH SOLE 0 0 20338 SPDR SER TR PORTFLI INTRMDIT 78464A672 BBG001STKCX8 6912127 251076 SH SOLE 0 0 251076 SPDR SER TR PRTFLO S&P500 HI 78468R788 BBG00B6WD879 368067 10495 SH SOLE 0 0 10495 VANECK ETF TRUST CEF MUNI INCOME 92189F460 BBG001WL63R3 604527 31986 SH SOLE 0 0 31986 VANECK ETF TRUST MRNGSTR WDE MOAT 92189F643 BBG002XRNHT5 1885003 24855 SH SOLE 0 0 24855 VANGUARD INDEX FDS TOTAL STK MKT 922908769 BBG001SHTB03 823360 3876 SH SOLE 0 0 3876 VANGUARD MALVERN FDS STRM INFPROIDX 922020805 BBG003H12XS7 8568431 181227 SH SOLE 0 0 181227 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 BBG001SQX4T3 17180893 110573 SH SOLE 0 0 110573 VERIZON COMMUNICATIONS INC COM 92343V104 BBG001S67QY1 999214 30830 SH SOLE 0 0 30830 WISDOMTREE TR YIELD ENHANCD US 97717X511 BBG009KCY2C6 35811206 862713 SH SOLE 0 0 862713