0001085146-23-002734.txt : 20230718 0001085146-23-002734.hdr.sgml : 20230718 20230717214707 ACCESSION NUMBER: 0001085146-23-002734 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20230630 FILED AS OF DATE: 20230718 DATE AS OF CHANGE: 20230717 EFFECTIVENESS DATE: 20230718 FILER: COMPANY DATA: COMPANY CONFORMED NAME: SimpliFi, Inc. CENTRAL INDEX KEY: 0001716983 IRS NUMBER: 274431950 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-18284 FILM NUMBER: 231092906 BUSINESS ADDRESS: STREET 1: 9666 BUSINESSPARK AVE STREET 2: SUITE 111 CITY: SAN DIEGO STATE: CA ZIP: 92131 BUSINESS PHONE: 8586956600 MAIL ADDRESS: STREET 1: 9666 BUSINESSPARK AVE STREET 2: SUITE 111 CITY: SAN DIEGO STATE: CA ZIP: 92131 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001716983 XXXXXXXX 06-30-2023 06-30-2023 false SimpliFi, Inc.

9666 BUSINESSPARK AVE SUITE 111 SAN DIEGO CA 92131

13F HOLDINGS REPORT 028-18284 000154900 801-78839 N Lauren Torres 858-695-6600 /s/ Lauren Torres San Diego CA 07-17-2023 0 34 211509302 false INFORMATION TABLE 2 infotable.xml INFORMATION TABLE AMPLIFY ETF TR NAT RES DIVIDEND 032108730 BBG0194CY448 1968765 77056 SH SOLE 0 0 77056 ARK ETF TR INNOVATION ETF 00214Q104 BBG007FJMV49 255246 5783 SH SOLE 0 0 5783 ETF SER SOLUTIONS DISTILLATE US 26922A321 BBG00MC56321 20245721 447271 SH SOLE 0 0 447271 FIRST TR EXCHNG TRADED FD VI CBOE VEST US EQ 33740F755 BBG00VC9SZ91 10545972 421165 SH SOLE 0 0 421165 GRANITESHARES ETF TR HIPS US HIGH INC 38747R306 BBG007V9C3Z2 377659 32055 SH SOLE 0 0 32055 INVESCO EXCH TRADED FD TR II CALIF AMT MUN 46138E206 BBG001T06LL9 1589635 64514 SH SOLE 0 0 64514 INVESCO EXCH TRADED FD TR II SR LN ETF 46138G508 BBG001V0MBC0 10782891 512495 SH SOLE 0 0 512495 INVESCO EXCHANGE TRADED FD T DYNMC LRG VALU 46137V738 BBG001SJW5C5 540625 11594 SH SOLE 0 0 11594 INVESCO EXCHANGE TRADED FD T INTL DIVI ACHI 46137V548 BBG001SLKDX3 372523 20638 SH SOLE 0 0 20638 INVESCO QQQ TR UNIT SER 1 46090E103 BBG001S9GN63 549669 1488 SH SOLE 0 0 1488 ISHARES TR 7-10 YR TRSY BD 464287440 BBG001S80936 1029578 10658 SH SOLE 0 0 10658 ISHARES TR AGGRES ALLOC ETF 464289859 BBG001T3YVL0 576135 8685 SH SOLE 0 0 8685 ISHARES TR CALIF MUN BD ETF 464288356 BBG001T03XM5 1519115 26675 SH SOLE 0 0 26675 ISHARES TR GRWT ALLOCAT ETF 464289867 BBG001T3YV58 1103165 21441 SH SOLE 0 0 21441 ISHARES TR IBOXX INV CP ETF 464287242 BBG001S60QR6 31135636 287920 SH SOLE 0 0 287920 ISHARES TR MODERT ALLOC ETF 464289875 BBG001T3YV21 446838 11058 SH SOLE 0 0 11058 ISHARES TR MSCI EAFE ETF 464287465 BBG001SG09V7 919300 12680 SH SOLE 0 0 12680 ISHARES TR RUSSELL 2000 ETF 464287655 BBG001SFC7Y7 13112218 70018 SH SOLE 0 0 70018 J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM 46641Q332 BBG00TSG0SK6 374455 6768 SH SOLE 0 0 6768 KRANESHARES TR QUADRTC INT RT 500767736 BBG00NW3SL00 6825740 331669 SH SOLE 0 0 331669 NORTHROP GRUMMAN CORP COM 666807102 BBG001S5TP26 332734 730 SH SOLE 0 0 730 SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 BBG001T6L7D9 230082 9342 SH SOLE 0 0 9342 SEMPRA COM 816851109 BBG001SBVZ73 227129 1560 SH SOLE 0 0 1560 SPDR INDEX SHS FDS MSCI EAFE STRTGC 78463X434 BBG006LCM0W6 21468043 307035 SH SOLE 0 0 307035 SPDR S&P 500 ETF TR TR UNIT 78462F103 BBG001S72SM3 9400597 21207 SH SOLE 0 0 21207 SPDR SER TR PORTFLI INTRMDIT 78464A672 BBG001STKCX8 6789867 240009 SH SOLE 0 0 240009 SPDR SER TR PRTFLO S&P500 HI 78468R788 BBG00B6WD879 384477 10369 SH SOLE 0 0 10369 VANECK ETF TRUST CEF MUNI INCOME 92189F460 BBG001WL63R3 670335 31709 SH SOLE 0 0 31709 VANECK ETF TRUST MRNGSTR WDE MOAT 92189F643 BBG002XRNHT5 1945280 24380 SH SOLE 0 0 24380 VANGUARD INDEX FDS TOTAL STK MKT 922908769 BBG001SHTB03 770249 3497 SH SOLE 0 0 3497 VANGUARD MALVERN FDS STRM INFPROIDX 922020805 BBG003H12XS7 8693391 183328 SH SOLE 0 0 183328 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 BBG001SQX4T3 18572621 114342 SH SOLE 0 0 114342 VERIZON COMMUNICATIONS INC COM 92343V104 BBG001S67QY1 1132343 30448 SH SOLE 0 0 30448 WISDOMTREE TR YIELD ENHANCD US 97717X511 BBG009KCY2C6 36621268 849879 SH SOLE 0 0 849879