0001085146-23-001763.txt : 20230420 0001085146-23-001763.hdr.sgml : 20230420 20230419200439 ACCESSION NUMBER: 0001085146-23-001763 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20230331 FILED AS OF DATE: 20230420 DATE AS OF CHANGE: 20230419 EFFECTIVENESS DATE: 20230420 FILER: COMPANY DATA: COMPANY CONFORMED NAME: SimpliFi, Inc. CENTRAL INDEX KEY: 0001716983 IRS NUMBER: 274431950 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-18284 FILM NUMBER: 23831133 BUSINESS ADDRESS: STREET 1: 9666 BUSINESSPARK AVE STREET 2: SUITE 111 CITY: SAN DIEGO STATE: CA ZIP: 92131 BUSINESS PHONE: 8586956600 MAIL ADDRESS: STREET 1: 9666 BUSINESSPARK AVE STREET 2: SUITE 111 CITY: SAN DIEGO STATE: CA ZIP: 92131 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001716983 XXXXXXXX 03-31-2023 03-31-2023 false SimpliFi, Inc.

9666 BUSINESSPARK AVE SUITE 111 SAN DIEGO CA 92131

13F HOLDINGS REPORT 028-18284 000154900 801-78839 N Lauren Torres 858-695-6600 /s/ Lauren Torres San Diego CA 04-19-2023 0 35 203439840 false INFORMATION TABLE 2 infotable.xml INFORMATION TABLE AMPLIFY ETF TR NAT RES DIVIDEND 032108730 BBG0194CY448 2009750 79756 SH SOLE 0 0 79756 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 BBG001S90346 663856 2150 SH SOLE 0 0 2150 ETF SER SOLUTIONS DISTILLATE US 26922A321 BBG00MC56321 9756813 226114 SH SOLE 0 0 226114 FIRST TR EXCHNG TRADED FD VI CBOE VEST US EQ 33740F755 BBG00VC9SZ91 9900068 421818 SH SOLE 0 0 421818 INVESCO EXCH TRADED FD TR II CALIF AMT MUN 46138E206 BBG001T06LL9 956430 38612 SH SOLE 0 0 38612 INVESCO EXCH TRADED FD TR II NATL AMT MUNI 46138E537 BBG001T06LJ2 819591 34611 SH SOLE 0 0 34611 INVESCO EXCH TRADED FD TR II SR LN ETF 46138G508 BBG001V0MBC0 9546316 458958 SH SOLE 0 0 458958 INVESCO EXCHANGE TRADED FD T DYNMC LRG VALU 46137V738 BBG001SJW5C5 9239475 204052 SH SOLE 0 0 204052 INVESCO EXCHANGE TRADED FD T INTL DIVI ACHI 46137V548 BBG001SLKDX3 217387 12192 SH SOLE 0 0 12192 INVESCO QQQ TR UNIT SER 1 46090E103 BBG001S9GN63 347675 1083 SH SOLE 0 0 1083 ISHARES TR 7-10 YR TRSY BD 464287440 BBG001S80936 896815 9048 SH SOLE 0 0 9048 ISHARES TR AGGRES ALLOC ETF 464289859 BBG001T3YVL0 544505 8563 SH SOLE 0 0 8563 ISHARES TR CALIF MUN BD ETF 464288356 BBG001T03XM5 942385 16412 SH SOLE 0 0 16412 ISHARES TR GRWT ALLOCAT ETF 464289867 BBG001T3YV58 1052347 21034 SH SOLE 0 0 21034 ISHARES TR IBOXX INV CP ETF 464287242 BBG001S60QR6 30440547 277717 SH SOLE 0 0 277717 ISHARES TR MODERT ALLOC ETF 464289875 BBG001T3YV21 347910 8728 SH SOLE 0 0 8728 ISHARES TR MSCI EAFE ETF 464287465 BBG001SG09V7 904832 12651 SH SOLE 0 0 12651 ISHARES TR RUSSELL 2000 ETF 464287655 BBG001SFC7Y7 12002459 67278 SH SOLE 0 0 67278 J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM 46641Q332 BBG00TSG0SK6 246224 4510 SH SOLE 0 0 4510 KRANESHARES TR QUADRTC INT RT 500767736 BBG00NW3SL00 7784196 342614 SH SOLE 0 0 342614 LISTED FD TR HORIZON KINETICS 53656F623 BBG00YV34KZ7 1985525 64381 SH SOLE 0 0 64381 NORTHROP GRUMMAN CORP COM 666807102 BBG001S5TP26 337056 730 SH SOLE 0 0 730 SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 BBG001T6L7D9 227874 9293 SH SOLE 0 0 9293 SEMPRA COM 816851109 BBG001SBVZ73 234027 1548 SH SOLE 0 0 1548 SPDR INDEX SHS FDS MSCI EAFE STRTGC 78463X434 BBG006LCM0W6 21414193 308918 SH SOLE 0 0 308918 SPDR S&P 500 ETF TR TR UNIT 78462F103 BBG001S72SM3 8811872 21524 SH SOLE 0 0 21524 SPDR SER TR BLOOMBERG INVT 78468R200 BBG0029J2J00 7345931 241404 SH SOLE 0 0 241404 SPDR SER TR PRTFLO S&P500 HI 78468R788 BBG00B6WD879 208117 5477 SH SOLE 0 0 5477 VANECK ETF TRUST CEF MUNI INCOME 92189F460 BBG001WL63R3 414435 19098 SH SOLE 0 0 19098 VANECK ETF TRUST SHRT HGH YLD MUN 92189F387 BBG005T08310 1011768 45391 SH SOLE 0 0 45391 VANGUARD INDEX FDS TOTAL STK MKT 922908769 BBG001SHTB03 581566 2849 SH SOLE 0 0 2849 VANGUARD MALVERN FDS STRM INFPROIDX 922020805 BBG003H12XS7 8395158 175557 SH SOLE 0 0 175557 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 BBG001SQX4T3 17636243 114514 SH SOLE 0 0 114514 VERIZON COMMUNICATIONS INC COM 92343V104 BBG001S67QY1 1171120 30114 SH SOLE 0 0 30114 WISDOMTREE TR YIELD ENHANCD US 97717X511 BBG009KCY2C6 35045374 802137 SH SOLE 0 0 802137