0001085146-23-000303.txt : 20230124 0001085146-23-000303.hdr.sgml : 20230124 20230123174104 ACCESSION NUMBER: 0001085146-23-000303 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20221231 FILED AS OF DATE: 20230124 DATE AS OF CHANGE: 20230123 EFFECTIVENESS DATE: 20230124 FILER: COMPANY DATA: COMPANY CONFORMED NAME: SimpliFi, Inc. CENTRAL INDEX KEY: 0001716983 IRS NUMBER: 274431950 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-18284 FILM NUMBER: 23545382 BUSINESS ADDRESS: STREET 1: 9666 BUSINESSPARK AVE STREET 2: SUITE 111 CITY: SAN DIEGO STATE: CA ZIP: 92131 BUSINESS PHONE: 8586956600 MAIL ADDRESS: STREET 1: 9666 BUSINESSPARK AVE STREET 2: SUITE 111 CITY: SAN DIEGO STATE: CA ZIP: 92131 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001716983 XXXXXXXX 12-31-2022 12-31-2022 false SimpliFi, Inc.

9666 BUSINESSPARK AVE SUITE 111 SAN DIEGO CA 92131

13F HOLDINGS REPORT 028-18284 000154900 801-78839 N Lauren Torres 858-695-6600 /s/ Lauren Torres San Diego CA 01-23-2023 0 28 191610631 false INFORMATION TABLE 2 infotable.xml INFORMATION TABLE BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 BBG001S90346 664135 2150 SH SOLE 0 0 2150 ETF SER SOLUTIONS DISTILLATE US 26922A321 BBG00MC56321 9326565 228592 SH SOLE 0 0 228592 INVESCO EXCH TRADED FD TR II NATL AMT MUNI 46138E537 BBG001T06LJ2 212039 9243 SH SOLE 0 0 9243 INVESCO EXCHANGE TRADED FD T DYNMC LRG VALU 46137V738 BBG001SJW5C5 9621803 204458 SH SOLE 0 0 204458 INVESCO QQQ TR UNIT SER 1 46090E103 BBG001S9GN63 295043 1108 SH SOLE 0 0 1108 ISHARES TR 7-10 YR TRSY BD 464287440 BBG001S80936 384641 4016 SH SOLE 0 0 4016 ISHARES TR AGGRES ALLOC ETF 464289859 BBG001T3YVL0 498621 8345 SH SOLE 0 0 8345 ISHARES TR ESG AWRE USD ETF 46435G193 BBG00H4BH3F2 220734 9899 SH SOLE 0 0 9899 ISHARES TR GRWT ALLOCAT ETF 464289867 BBG001T3YV58 1037472 21999 SH SOLE 0 0 21999 ISHARES TR IBOXX INV CP ETF 464287242 BBG001S60QR6 28729520 272499 SH SOLE 0 0 272499 ISHARES TR MODERT ALLOC ETF 464289875 BBG001T3YV21 260947 6865 SH SOLE 0 0 6865 ISHARES TR MSCI EAFE ETF 464287465 BBG001SG09V7 909612 13858 SH SOLE 0 0 13858 ISHARES TR RUSSELL 2000 ETF 464287655 BBG001SFC7Y7 11492328 65911 SH SOLE 0 0 65911 KRANESHARES TR QUADRTC INT RT 500767736 BBG00NW3SL00 7322170 323847 SH SOLE 0 0 323847 LISTED FD TR HORIZON KINETICS 53656F623 BBG00YV34KZ7 2048186 65063 SH SOLE 0 0 65063 NORTHERN LTS FD TR IV MAIN SECTR ROTN 66538H591 BBG00HMJ9934 2361628 60882 SH SOLE 0 0 60882 NORTHROP GRUMMAN CORP COM 666807102 BBG001S5TP26 398295 730 SH SOLE 0 0 730 SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 BBG001T6L7D9 256225 10825 SH SOLE 0 0 10825 SEMPRA COM 816851109 BBG001SBVZ73 237569 1537 SH SOLE 0 0 1537 SPDR INDEX SHS FDS MSCI EAFE STRTGC 78463X434 BBG006LCM0W6 20357781 317594 SH SOLE 0 0 317594 SPDR S&P 500 ETF TR TR UNIT 78462F103 BBG001S72SM3 15835650 41408 SH SOLE 0 0 41408 SPDR SER TR BLOOMBERG INVT 78468R200 BBG0029J2J00 9448602 310912 SH SOLE 0 0 310912 VANECK ETF TRUST SHRT HGH YLD MUN 92189F387 BBG005T08310 267805 12025 SH SOLE 0 0 12025 VANGUARD INDEX FDS TOTAL STK MKT 922908769 BBG001SHTB03 340627 1782 SH SOLE 0 0 1782 VANGUARD MALVERN FDS STRM INFPROIDX 922020805 BBG003H12XS7 9351327 200200 SH SOLE 0 0 200200 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 BBG001SQX4T3 17531615 115454 SH SOLE 0 0 115454 VERIZON COMMUNICATIONS INC COM 92343V104 BBG001S67QY1 1174567 29811 SH SOLE 0 0 29811 WISDOMTREE TR YIELD ENHANCD US 97717X511 BBG009KCY2C6 41025124 961902 SH SOLE 0 0 961902