0001085146-22-002480.txt : 20220720 0001085146-22-002480.hdr.sgml : 20220720 20220720074604 ACCESSION NUMBER: 0001085146-22-002480 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20220630 FILED AS OF DATE: 20220720 DATE AS OF CHANGE: 20220720 EFFECTIVENESS DATE: 20220720 FILER: COMPANY DATA: COMPANY CONFORMED NAME: SimpliFi, Inc. CENTRAL INDEX KEY: 0001716983 IRS NUMBER: 274431950 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-18284 FILM NUMBER: 221092877 BUSINESS ADDRESS: STREET 1: 9666 BUSINESSPARK AVE STREET 2: SUITE 111 CITY: SAN DIEGO STATE: CA ZIP: 92131 BUSINESS PHONE: 8586956600 MAIL ADDRESS: STREET 1: 9666 BUSINESSPARK AVE STREET 2: SUITE 111 CITY: SAN DIEGO STATE: CA ZIP: 92131 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001716983 XXXXXXXX 06-30-2022 06-30-2022 false SimpliFi, Inc.

9666 BUSINESSPARK AVE SUITE 111 SAN DIEGO CA 92131

13F HOLDINGS REPORT 028-18284 N Lauren Torres 858-695-6600 /s/ Lauren Torres San Diego CA 07-19-2022 0 31 202514 false INFORMATION TABLE 2 infotable.xml INFORMATION TABLE ARK ETF TR INNOVATION ETF 00214Q104 204 5127 SH SOLE 0 0 5127 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 587 2150 SH SOLE 0 0 2150 ETF SER SOLUTIONS DISTILLATE US 26922A321 9591 247692 SH SOLE 0 0 247692 FIRST TR EXCH TRADED FD III CALIF MUN INCM 33739P863 604 12490 SH SOLE 0 0 12490 INVESCO EXCH TRADED FD TR II CALIF AMT MUN 46138E206 622 25586 SH SOLE 0 0 25586 INVESCO EXCHANGE TRADED FD T DYNMC LRG VALU 46137V738 9291 212858 SH SOLE 0 0 212858 INVESCO QQQ TR UNIT SER 1 46090E103 285 1018 SH SOLE 0 0 1018 ISHARES TR 7-10 YR TRSY BD 464287440 432 4221 SH SOLE 0 0 4221 ISHARES TR AGGRES ALLOC ETF 464289859 480 8015 SH SOLE 0 0 8015 ISHARES TR ESG AWRE USD ETF 46435G193 225 9719 SH SOLE 0 0 9719 ISHARES TR GRWT ALLOCAT ETF 464289867 1034 21537 SH SOLE 0 0 21537 ISHARES TR IBOXX INV CP ETF 464287242 616 5598 SH SOLE 0 0 5598 ISHARES TR MODERT ALLOC ETF 464289875 439 11261 SH SOLE 0 0 11261 ISHARES TR MSCI EAFE ETF 464287465 953 15256 SH SOLE 0 0 15256 ISHARES TR RUSSELL 2000 ETF 464287655 11690 69026 SH SOLE 0 0 69026 ISHARES U S ETF TR INT RT HDG C B 46431W705 30943 342825 SH SOLE 0 0 342825 J P MORGAN EXCHANGE TRADED F US DIVIDEND 46641Q795 314 9963 SH SOLE 0 0 9963 KRANESHARES TR QUADRTC INT RT 500767736 8735 344725 SH SOLE 0 0 344725 LISTED FD TR HORIZON KINETICS 53656F623 2055 71995 SH SOLE 0 0 71995 NORTHERN LTS FD TR IV MAIN SECTR ROTN 66538H591 2252 61909 SH SOLE 0 0 61909 NORTHROP GRUMMAN CORP COM 666807102 394 824 SH SOLE 0 0 824 SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 242 9516 SH SOLE 0 0 9516 SEMPRA COM 816851109 227 1514 SH SOLE 0 0 1514 SPDR INDEX SHS FDS MSCI EAFE STRTGC 78463X434 20557 331666 SH SOLE 0 0 331666 SPDR S&P 500 ETF TR TR UNIT 78462F103 16103 42685 SH SOLE 0 0 42685 SPDR SER TR BLOOMBERG INVT 78468R200 12142 403249 SH SOLE 0 0 403249 VANGUARD INDEX FDS TOTAL STK MKT 922908769 361 1912 SH SOLE 0 0 1912 VANGUARD MALVERN FDS STRM INFPROIDX 922020805 10033 200182 SH SOLE 0 0 200182 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 16961 118218 SH SOLE 0 0 118218 VERIZON COMMUNICATIONS INC COM 92343V104 1500 29563 SH SOLE 0 0 29563 WISDOMTREE TR INTRST RATE HDGE 97717W380 42642 935332 SH SOLE 0 0 935332