0001085146-21-002781.txt : 20211014 0001085146-21-002781.hdr.sgml : 20211014 20211014171017 ACCESSION NUMBER: 0001085146-21-002781 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20210930 FILED AS OF DATE: 20211014 DATE AS OF CHANGE: 20211014 EFFECTIVENESS DATE: 20211014 FILER: COMPANY DATA: COMPANY CONFORMED NAME: SimpliFi, Inc. CENTRAL INDEX KEY: 0001716983 IRS NUMBER: 274431950 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-18284 FILM NUMBER: 211323952 BUSINESS ADDRESS: STREET 1: 9666 BUSINESSPARK AVE STREET 2: SUITE 111 CITY: SAN DIEGO STATE: CA ZIP: 92131 BUSINESS PHONE: 8586956600 MAIL ADDRESS: STREET 1: 9666 BUSINESSPARK AVE STREET 2: SUITE 111 CITY: SAN DIEGO STATE: CA ZIP: 92131 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001716983 XXXXXXXX 09-30-2021 09-30-2021 false SimpliFi, Inc.

9666 BUSINESSPARK AVE SUITE 111 SAN DIEGO CA 92131

13F HOLDINGS REPORT 028-18284 N Lauren Torres 858-695-6600 /s/ Lauren Torres San Diego CA 10-12-2021 0 26 222684 false INFORMATION TABLE 2 infotable.xml INFORMATION TABLE ARK ETF TR INNOVATION ETF 00214Q104 447 4045 SH SOLE 0 0 4045 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 587 2150 SH SOLE 0 0 2150 ETF SER SOLUTIONS DISTILLATE US 26922A321 21543 525947 SH SOLE 0 0 525947 FIRST TR EXCH TRADED FD III CALIF MUN INCM 33739P863 242 4446 SH SOLE 0 0 4446 INVESCO EXCH TRADED FD TR II CALIF AMT MUN 46138E206 272 9796 SH SOLE 0 0 9796 INVESCO QQQ TR UNIT SER 1 46090E103 395 1103 SH SOLE 0 0 1103 ISHARES TR AGGRES ALLOC ETF 464289859 601 8613 SH SOLE 0 0 8613 ISHARES TR BARCLAYS 7 10 YR 464287440 424 3677 SH SOLE 0 0 3677 ISHARES TR ESG AWRE USD ETF 46435G193 256 9300 SH SOLE 0 0 9300 ISHARES TR GRWT ALLOCAT ETF 464289867 1150 20740 SH SOLE 0 0 20740 ISHARES TR IBOXX INV CP ETF 464287242 731 5495 SH SOLE 0 0 5495 ISHARES TR MODERT ALLOC ETF 464289875 302 6760 SH SOLE 0 0 6760 ISHARES TR MSCI EAFE ETF 464287465 1135 14555 SH SOLE 0 0 14555 ISHARES TR RUSSELL 2000 ETF 464287655 14166 64761 SH SOLE 0 0 64761 ISHARES U S ETF TR INT RT HDG C B 46431W705 26843 280173 SH SOLE 0 0 280173 KRANESHARES TR QUADRTC INT RT 500767736 18576 666514 SH SOLE 0 0 666514 NORTHROP GRUMMAN CORP COM 666807102 318 883 SH SOLE 0 0 883 SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 257 8443 SH SOLE 0 0 8443 SCHWAB STRATEGIC TR SHT TM US TRES 808524862 386 7541 SH SOLE 0 0 7541 SPDR INDEX SHS FDS MSCI EAFE STRTGC 78463X434 24055 320095 SH SOLE 0 0 320095 SPDR S&P 500 ETF TR TR UNIT 78462F103 19990 46582 SH SOLE 0 0 46582 SPDR SER TR BLOMBERG BRC INV 78468R200 17050 556112 SH SOLE 0 0 556112 VANGUARD INDEX FDS TOTAL STK MKT 922908769 382 1721 SH SOLE 0 0 1721 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 19694 128217 SH SOLE 0 0 128217 VERIZON COMMUNICATIONS INC COM 92343V104 1569 29043 SH SOLE 0 0 29043 WISDOMTREE TR INTRST RATE HDGE 97717W380 51313 1094793 SH SOLE 0 0 1094793