SCHEDULE 13D/A 0001193125-24-211067 0001040463 XXXXXXXX LIVE 4 Common Shares, par value of $0.0001 03/04/2025 false 0001714562 36468G103 GameSquare Holdings, Inc.

6775 Cowboys Way Ste. 1335 Frisco TX 75034

Jennifer Terrell 817-509-3958 3230 Camp Bowie Blvd. Suite 800 Fort Worth TX 76107 0001040463 N John C. Goff b AF WC N X1 0 6342653 0 6342653 6342653 N 16.5 IN 0001813595 N Travis Goff b PF OO N X1 187135 0 187135 0 187135 N 0.5 IN 0001743461 N John C. Goff 2010 Family Trust b WC N TX 0 6342653 0 6342653 6342653 N 16.5 OO 0001682344 N Goff Capital, Inc. b WC N TX 0 221227 0 221227 221227 N 0.6 CO 0001813596 N Goff Family Investments, LP b WC N DE 0 221227 0 221227 221227 N 0.6 PN 0001687041 N JCG 2016 Management, LLC b WC N TX 0 6121426 0 6121426 6121426 N 16.0 OO 0001687040 N JCG 2016 Holdings, LP b WC N TX 0 6121426 0 6121426 6121426 N 16.0 PN 0001974099 N Goff Jones Strategic Partners, LLC b WC N DE 0 4964029 0 4964029 4964029 N 12.9 OO Common Shares, par value of $0.0001 GameSquare Holdings, Inc. 6775 Cowboys Way Ste. 1335 Frisco TX 75034 This Amendment No. 4 ("Amendment No. 4") is being filed by Goff Family Investments, LP ("Family Investments"), Goff Capital, Inc. ("Goff Capital"), John C. Goff 2010 Family Trust ("Goff Family Trust"), JCG 2016 Holdings, LP ("Holdings"), JCG 2016 Management, LLC ("Holdings GP"), Goff Jones Strategic Partners, LLC (f/k/a Goff & Jones Lending Co, LLC) ("Goff Jones"), Travis Goff and John C. Goff (each a "Reporting Person" and, collectively, the "Reporting Persons"), and amends and supplements the statement on Schedule 13D filed on April 20, 2023 (the "Original Schedule 13D"), as amended by Amendment No. 1 to the Original Schedule 13D, filed on October 23, 2023, Amendment No. 2 to the Original Schedule 13D, filed on March 11, 2024, and Amendment No. 3 to the Original Schedule 13D, filed on August 30, 2024 (the "Prior Amendments" and, together with the Original 13D and this Amendment No. 4 , this "Schedule 13D") relating to the common shares, par value of $0.0001 (the "Common Shares"), of GameSquare Holdings, Inc. (the "Issuer"). This Amendment No. 4 is being filed to reflect a greater than 1% decrease in the percentage of Common Shares beneficially owned by certain of the Reporting Persons as a result of a change in the number of outstanding Common Shares of the Issuer, as reported by the Issuer in its Registration Statement on Form S-3 filed with the Securities and Exchange Commission on March 4, 2025. Except as specifically provided herein, this Amendment No. 4 does not modify any of the information previously reported in the Original Schedule 13D, as amended by the Prior Amendments. All capitalized terms used in this Amendment No. 4 and not otherwise defined herein shall have the meanings ascribed to such terms in the Original Schedule 13D, as amended by the Prior Amendments. Family Investments, Goff Jones, John C. Goff, Travis Goff, Holdings GP, Holdings, Goff Capital, Goff Family Trust 3230 Camp Bowie Blvd. Suite 800, Fort Worth, TX 76107 The principal business of John C. Goff is investing in and managing securities and real estate assets. The principal business of Travis Goff is serving as an executive of investment companies. None. None. Each of the Reporting Persons, except Family Investments, Goff Jones, John C. Goff and Travis Goff, is organized under the laws of the State of Texas. Each of Family Investments and Goff Jones is organized under the laws of the State of Delaware. John C. Goff and Travis Goff are citizens of the United States. Items 5(a) - 5(b) of the Schedule 13D are amended and restated to read as follows: The response of the Reporting Persons to rows 7 through 13 on the cover pages of this Schedule 13D are incorporated by reference herein. Holdings is the record holder of 1,157,397 Common Shares, which represents approximately 3.1% of Common Shares outstanding, based on 37,693,228 Common Shares of the Issuer outstanding as reported by the Issuer in its Registration Statement on Form S-3 filed with the Securities and Exchange Commission on March 4, 2025. Travis Goff is the record holder of 50,429 Common Shares, 131,311 options which are currently exercisable for Common Shares, and 5,395 warrants which are currently exercisable for Common Shares, which represents approximately 0.5% of Common Shares outstanding on an as-converted basis. Family Investments is the record holder of 221,227 Common Shares, which represents approximately 0.6% of Common Shares outstanding. Goff Jones is the record holder of 4,316,547 Common Shares and 647,482 warrants which are currently exercisable for Common Shares, which represents approximately 12.9% of Common Shares outstanding. Goff Capital, as general partner to Family Investments, may be deemed to beneficially own the securities held of record by Family Investments. Holdings exercises shared voting and dispositive control over the Issuer's securities held by Goff Jones and may be deemed to beneficially own the securities held of record by Goff Jones. Holdings GP, as general partner to Holdings, may be deemed to beneficially own the securities held of record by Holdings and Goff Jones. Goff Family Trust is the sole shareholder of Goff Capital and Holdings GP and may be deemed to beneficially own the securities held of record by Holdings, Family Investments and Goff Jones. John C. Goff is the sole trustee of the Goff Family Trust, and consequently, he may be deemed to beneficially own the securities held of record by Holdings, Family Investments and Goff Jones. Each of Holdings, Travis Goff, Family Investments, Goff Jones, Goff Capital, Holdings GP, Goff Family Trust and John C. Goff disclaims beneficial ownership of all such securities except to the extent of his, her or its pecuniary interest therein, if any. John C. Goff /s/ John C. Goff 03/14/2025 Travis Goff /s/ Travis Goff 03/14/2025 John C. Goff 2010 Family Trust /s/ John C. Goff 03/14/2025 Goff Capital, Inc. /s/ John C. Goff 03/14/2025 Goff Family Investments, LP /s/ John C. Goff 03/14/2025 JCG 2016 Management, LLC /s/ John C. Goff 03/14/2025 JCG 2016 Holdings, LP /s/ John C. Goff 03/14/2025 Goff Jones Strategic Partners, LLC /s/ Travis Goff 03/14/2025