Revenue

12 Months Ended

Dec. 31, 2024

Revenue from Contract with Customer [Abstract]

Revenue

3. Revenue

The following table represents our revenue disaggregated by source:

	Year ended December 31,
	2024		2023		2022
	(in thousands)
Advertising revenue	$	1,185,456	$	788,782	$	652,562
Other revenue	114,749		15,247		14,139
Total revenue	$	1,300,205	$	804,029	$	666,701

The following table represents our revenue disaggregated by geography based on the billing address of the customer:

	Year ended December 31,
	2024		2023		2022
	(in thousands)
United States	$	1,063,556	$	651,378	$	548,964
Rest of world(1)	236,649		152,651		117,737
Total revenue	$	1,300,205	$	804,029	$	666,701

______________

(1)Other than the United States, no individual country represented 10% or more of total revenue during the years ended December 31, 2024, 2023, and 2022.

Deferred revenue was $14.9 million and $7.4 million as of December 31, 2024 and December 31, 2023, respectively. For the years ended December 31, 2024, 2023, and 2022, revenue recognized from the deferred revenue balance at the beginning of each period was $7.2 million, $7.8 million, and $6.5 million, respectively.

As of December 31, 2024, the aggregate amount of remaining performance obligations in contracts with an original expected duration exceeding one year is $252.9 million. This amount consists primarily of long-term content licensing contracts and excludes deferred revenue related to short-term advertising contracts and Reddit Premium subscriptions. We expect to recognize $114.6 million in 2025, $113.2 million in 2026, and $25.1 million in 2027.