SEGMENT REPORTING

Segment information is prepared on the same basis that our chief operating decision maker reviews financial information for operational decision making purposes. We have three reportable operating segments: the U.S., Canada and the U.K.

U.S. As of December 31, 2018, we operated a total of 213 U.S. retail locations and we have an online presence in 27 states. We provide Single-Pay loans, Installment loans and Open-End loans, vehicle title loans, check cashing, gold buying, money transfer services, reloadable prepaid debit cards and a number of other ancillary financial products and services to our customers in the U.S.

Canada. We operate under the Cash Money and LendDirect brands in Canada. As of December 31, 2018, we operated a total of 200 stores across seven Canadian provinces and territories and we have an online presence in five provinces. We provide Single-Pay loans, Installment loans and Open-End loans, check cashing, money transfer services, foreign currency exchange, reloadable prepaid debit cards, and a number of other ancillary financial products and services to our customers in Canada.

U.K. As a result of placing our U.K. Subsidiaries into administration on February 25, 2019, we ceased operations in the U.K. Prior to entering into administration, we operated under the Speedy Cash ®, WageDayAdvance and Juo Loans brands in the U.K. During 2017, we closed our remaining 13 retail Speedy Cash locations in the U.K. as we moved to focus on our online loans to U.K. customers, offered as WageDayAdvance and Juo Loans. For further information on U.K. segment developments leading to the administration, refer to Note 24, "Subsequent Events".

Management’s evaluation of segment performance utilizes gross margin and operating profit before the allocation of interest expense and professional services. The following reporting segment results reflect this basis for evaluation and were determined in accordance with the same accounting principles used in our consolidated financial statements.

The following table presents summarized financial information concerning our reportable segments:



	Year Ended December 31,
(in thousands)	2018			2017			2016
Revenues by segment:
U.S.	$	853,141		$	737,729		$	606,798
Canada	191,932			186,408			188,078
U.K.	49,238			39,496			33,720
Consolidated revenue	$	1,094,311		$	963,633		$	828,596
Gross margin by segment:
U.S.	$	284,828		$	267,215		$	204,328
Canada	40,642			67,950			78,639
U.K.	15,427			14,072			10,289
Consolidated gross margin	$	340,897		$	349,237		$	293,256
Segment operating income (loss):
U.S.	$	1,117		$	51,459		$	56,778
Canada	17,001			50,797			60,482
U.K.	(38,682		)	(10,527		)	(9,239		)
Consolidated operating profit	$	(20,564	)	$	91,729		$	108,021
Expenditures for long-lived assets by segment:
U.S.	$	11,105		$	7,405		$	10,125
Canada	2,928			1,309			5,872
U.K.	232			1,043			29
Consolidated expenditures for long-lived assets	$	14,265		$	9,757		$	16,026

The following table provides the proportion of gross loans receivable by segment:



(in thousands)	December 31, 2018		December 31, 2017
U.S.	$	361,473	$	308,696
Canada	210,058		104,551
U.K.	25,256		19,590
Total gross loans receivable	$	596,787	$	432,837

The following table presents our net long-lived assets, comprised of property and equipment, by segment. These amounts are aggregated on a legal entity basis and do not necessarily reflect where the asset is physically located:



(in thousands)	December 31, 2018		December 31, 2017
U.S.	$	47,918	$	52,627
Canada	28,832		32,924
U.K. ⁽¹⁾	—		1,535
Total	$	76,750	$	87,086
(1) As previously noted, we ceased operations in the U.K. and fully impaired the U.K. property and equipment as of December 31, 2018 which resulted in an impairment charge of $1.3 million and is included in "Impairment charge on intangible asset and property and equipment" in on our Consolidated Statements of Operations.

Our chief operating decision maker does not review assets by segment for purposes of allocating resources or decision-making purposes; therefore, total assets by segment are not disclosed.