Basis of Presentation and Summary of Significant Accounting Policies - Narrative (Details) $ / shares in Units, $ in Thousands	12 Months Ended
	Dec. 31, 2022 USD ($) unit Segment $ / shares shares	Dec. 31, 2021 USD ($) unit $ / shares shares
New Accounting Pronouncements or Change in Accounting Principle [Line Items]
Revenue recognized from prior deferred revenue balances	$ 187,763	$ 216,905
Net loss	$ (44,190)	$ (68,155)
Diluted loss per share (in USD per share) | $ / shares	$ (16.87)	$ (26.10)
Undistributed earnings	$ 18,500
Amount of unrecognized deferred tax liability, undistributed earnings of foreign subsidiaries	$ 1,200
Foreign currency exchange rate	0.125
Direct marketing expenses	$ 93,400	$ 105,800
Employer matching contribution, percent of match	100.00%
Employer matching contribution, percent of employees' eligible earnings, maximum	4.00%
Employer matching contribution, amount	$ 200	$ 100
Antidilutive securities excluded from computation of earnings per share (in shares) | shares	1,455,490	988,180
Provision for credit losses	$ 318	$ 458
Number of operating segments | Segment	2
Number of reportable segments | Segment	1
Number of reporting units | unit	2	2
Basic loss per share (in USD per share) | $ / shares	$ (16.87)	$ (26.10)
Change in Accounting Method Accounted for as Change in Estimate
New Accounting Pronouncements or Change in Accounting Principle [Line Items]
Revenue recognized from prior deferred revenue balances	$ 2,500
Net loss	$ 2,300
Diluted loss per share (in USD per share) | $ / shares	$ 0.87
Basic loss per share (in USD per share) | $ / shares	$ 0.87
Minimum | Brands and trademarks
New Accounting Pronouncements or Change in Accounting Principle [Line Items]
Finite-lived intangible asset, useful life	10 years
Minimum | Other Finite-Lived Intangible Asset
New Accounting Pronouncements or Change in Accounting Principle [Line Items]
Finite-lived intangible asset, useful life	2 years
Maximum | Other Finite-Lived Intangible Asset
New Accounting Pronouncements or Change in Accounting Principle [Line Items]
Finite-lived intangible asset, useful life	5 years
Office and other equipment | Minimum
New Accounting Pronouncements or Change in Accounting Principle [Line Items]
Property, plant and equipment, useful life	3 years
Office and other equipment | Maximum
New Accounting Pronouncements or Change in Accounting Principle [Line Items]
Property, plant and equipment, useful life	5 years
Leasehold improvements | Maximum
New Accounting Pronouncements or Change in Accounting Principle [Line Items]
Property, plant and equipment, useful life	5 years
Internal-use software | Minimum
New Accounting Pronouncements or Change in Accounting Principle [Line Items]
Finite-lived intangible asset, useful life	3 years
Internal-use software | Maximum
New Accounting Pronouncements or Change in Accounting Principle [Line Items]
Finite-lived intangible asset, useful life	6 years
Accounts Receivable | Customer Concentration Risk | Payment Provider One
New Accounting Pronouncements or Change in Accounting Principle [Line Items]
Concentration risk, percentage (less than)	28.00%	46.00%
Accounts Receivable | Customer Concentration Risk | Payment Provider Two
New Accounting Pronouncements or Change in Accounting Principle [Line Items]
Concentration risk, percentage (less than)	41.00%	35.00%
Accounts Receivable | Customer Concentration Risk | Payment Provider Three
New Accounting Pronouncements or Change in Accounting Principle [Line Items]
Concentration risk, percentage (less than)	13.00%	3.00%
Revenue from Contract with Customer, Product and Service Benchmark | Product Concentration Risk | Advertising and Virtual Currency
New Accounting Pronouncements or Change in Accounting Principle [Line Items]
Concentration risk, percentage (less than)	4.00%	4.00%
Revenue Benchmark | Geographic Concentration Risk | Non-US
New Accounting Pronouncements or Change in Accounting Principle [Line Items]
Concentration risk, percentage (less than)	31.40%