SEGMENT INFORMATION - Summary of Significant Expenses (Details) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2025	Mar. 31, 2024
Segment Reporting Information [Line Items]
Cost of revenue	$ 13,015	$ 12,497
Total expenses	218,249	269,428
Sales commissions	3,400	11,700
Capitalized commissions amortized from prior periods	9,100	13,700
Domestic
Segment Reporting Information [Line Items]
Consumer marketing expense	65,276	79,520
Fixed expense	48,122	50,623
Pro acquisition expense	39,044	65,928
Variable expense	26,545	33,061
Cost of revenue	11,998	11,594
Total expenses	190,985	240,726
International
Segment Reporting Information [Line Items]
Consumer marketing expense	4,961	4,422
Fixed expense	11,651	12,397
Pro acquisition expense	4,290	6,399
Variable expense	5,345	4,581
Cost of revenue	1,017	903
Total expenses	$ 27,264	$ 28,702