GOODWILL AND OTHER INTANGIBLE ASSETS, NET - Gross Carrying Value and Accumulated Amortization (Details) - USD ($) $ in Thousands	Jun. 30, 2024	Dec. 31, 2023
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	$ 196,300	$ 196,300
Accumulated Amortization	(46,200)	(38,400)
Net Carrying Amount	150,100	157,900
Total amortizing and non-amortizing intangible assets, net	612,796	620,622
Trademarks
Finite-Lived Intangible Assets [Line Items]
Non-amortizing intangible assets	462,700	462,700
Franchise agreements
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	118,300	109,500
Accumulated Amortization	(29,200)	(24,200)
Net Carrying Amount	89,100	85,300
Customer relationships
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	73,900	73,900
Accumulated Amortization	(16,600)	(13,700)
Net Carrying Amount	57,300	60,200
Other
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	4,100	12,900
Accumulated Amortization	(400)	(500)
Net Carrying Amount	$ 3,700	$ 12,400