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INTANGIBLE ASSETS (Tables)
9 Months Ended
Sep. 30, 2019
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of Acquired Finite-Lived Intangible Assets by Major Class
The following table summarizes information relating to the Company's acquired amortizable intangible assets: 
 
As of September 30, 2019
 
As of December 31, 2018
 
 
 
Gross Carrying Amount
 
Accumulated Amortization
 
Net Carrying Amount
 
Gross Carrying Amount
 
Accumulated Amortization
 
Net Carrying Amount
 
Estimated Useful Lives
Customer relationships
$
6,017,524

 
$
(2,676,816
)
 
$
3,340,708

 
$
5,970,884

 
$
(2,162,110
)
 
$
3,808,774

 
8 to 18 years
Trade names
1,081,083

 
(773,716
)
 
307,367

 
1,067,083

 
(701,998
)
 
365,085

 
2 to 5 years
Other amortizable intangibles
53,390

 
(25,511
)
 
27,879

 
37,644

 
(18,679
)
 
18,965

 
1 to 15 years
 
$
7,151,997

 
$
(3,476,043
)
 
$
3,675,954

 
$
7,075,611

 
$
(2,882,787
)
 
$
4,192,824

 
 

Schedule of Goodwill
The carrying amount of goodwill is presented below:
Goodwill as of December 31, 2018
$
8,012,416

Goodwill recorded in connection with the acquisition of Cheddar Inc.
126,241

Adjustments to purchase accounting
(146
)
Goodwill as of September 30, 2019
$
8,138,511