Condensed Consolidated Statements of Operations - USD ($) $ in Thousands	3 Months Ended		9 Months Ended
	Oct. 31, 2021	Nov. 01, 2020	Oct. 31, 2021	Nov. 01, 2020
Income Statement [Abstract]
Net sales	$ 116,678	$ 74,742	$ 302,041	$ 191,060
Cost of merchandise sold	58,062	33,434	138,317	91,413
Gross profit	58,616	41,308	163,724	99,647
Operating expenses
Selling, general and administration expenses	38,087	25,945	104,191	75,160
Advertising and marketing	15,832	10,975	39,548	26,337
Depreciation and amortization	1,726	1,854	5,748	5,034
Total operating expenses	55,645	38,774	149,487	106,531
Operating income (loss)	2,971	2,534	14,237	(6,884)
Interest expense, net	(45)	(44)	(135)	(22)
Net income (loss) before taxes	2,926	2,490	14,102	(6,906)
Provision for income taxes	(174)	(11)	(842)	(70)
Net income (loss)	$ 2,752	$ 2,479	$ 13,260	$ (6,976)
Net income (loss) per common share:
Basic (in dollars per share)	$ 0.18	$ 0.17	$ 0.88	$ (0.48)
Diluted (in dollars per share)	$ 0.17	$ 0.16	$ 0.83	$ (0.48)
Weighted average number of common shares outstanding:
Basic (in shares)	15,146,890	14,561,835	15,092,844	14,520,282
Diluted (in shares)	16,069,729	15,581,487	16,015,683	14,520,282