Deferred Revenue (Details) $ in Thousands	9 Months Ended
	Sep. 30, 2022 USD ($) item	Dec. 31, 2021 USD ($)
Deferred Revenue
Cash received prior to fulfillment	$ 6,501	$ 4,861
March Sponsorship Gift Cards	5,954
May Sponsorship Gift Cards	6,213
Gift cards, prepaid orders, and other	2,198	3,097
Deferred revenue	$ 20,866	$ 7,958
Number of types of contractual liabilities | item	2
Deferred revenue recognized during the period	$ 6,600