Deferred Revenue (Details) $ in Thousands	6 Months Ended
	Jun. 30, 2022 USD ($) item	Dec. 31, 2021 USD ($)
Deferred Revenue
Cash received prior to fulfillment	$ 2,727	$ 4,861
March Sponsorship Gift Cards	8,558
Gift cards, prepaid orders, and other	2,023	3,097
Deferred revenue	$ 13,308	$ 7,958
Number of types of contractual liabilities | item	2
Deferred revenue recognized during the period	$ 6,500