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Deferred Revenue
3 Months Ended
Mar. 31, 2020
Deferred Revenue  
Deferred Revenue

8. Deferred Revenue

Deferred revenue consists of the following:

 

 

 

 

 

 

 

March 31, 

 

December 31, 

 

2020

 

2019

 

(In thousands)

Cash received prior to fulfillment

$

5,731

 

$

3,205

Gift cards, prepaid orders, and other

 

2,083

 

 

2,915

Deferred revenue

$

7,814

 

$

6,120

 

Under ASC 606, the Company has two types of contractual liabilities: (i) cash collections from its customers prior to delivery of products purchased, which are included in Deferred revenue on the Consolidated Balance Sheet, and are recognized as revenue upon transfer of control of its products, and (ii) unredeemed gift cards and other prepaid orders, which are included in Deferred revenue on the Consolidated Balance Sheet, and are recognized as revenue when gift cards are redeemed and the products are delivered. Certain gift cards are not expected to be redeemed, also known as breakage, and are recognized as revenue over the expected redemption period, subject to requirements to remit balances to governmental agencies.

Contractual liabilities included in Deferred revenue on the Consolidated Balance Sheets were $7.8 million and $6.1 million as of March 31, 2020 and December 31, 2019, respectively. During the three months ended March 31, 2020, the Company recognized $4.7 million to Net revenue from the Deferred revenue at December 31, 2019.