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Consolidated Statements of Operations - USD ($)
$ in Thousands
3 Months Ended 9 Months Ended
Sep. 30, 2017
Sep. 30, 2016
Sep. 30, 2017
Sep. 30, 2016
Consolidated Statements of Operations        
Net revenue $ 210,638 $ 205,452 $ 693,538 $ 579,474
Operating expenses:        
Cost of goods sold, excluding depreciation and amortization 164,444 145,644 496,495 385,489
Marketing 34,244 49,618 129,368 107,062
Product, technology, general, and administrative 65,744 45,589 194,627 110,586
Depreciation and amortization 8,774 1,992 18,337 5,251
Other operating expenses 5,934   5,934  
Total operating expenses 279,140 242,843 844,761 608,388
Income (loss) from operations (68,502) (37,391) (151,223) (28,914)
Interest income (expense), net (1,281) 59 (4,803) 187
Other income (expense), net (17,551)   (14,984)  
Income (loss) before income taxes (87,334) (37,332) (171,010) (28,727)
Benefit (provision) for income taxes 133 (27) (13) (82)
Net income (loss) $ (87,201) $ (37,359) $ (171,023) $ (28,809)
Net income (loss) per share attributable to Class A, Class B and Class C common stockholders:        
Basic (in dollars per share) $ (0.47) $ (0.56) $ (1.60) $ (0.44)
Diluted (in dollars per share) $ (0.47) $ (0.56) $ (1.60) $ (0.44)
Weighted-average shares used to compute net income (loss) per share attributable to Class A, Class B and Class C common stockholders:        
Basic (in shares) 184,737,720 66,841,895 106,836,062 64,894,388
Diluted (in shares) 184,737,720 66,841,895 106,836,062 64,894,388